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India’s most intensive 100+ hours program designed and delivered by Industry veterans for high-performing individuals who want to get practical and experiential learning, along with soft skills and 100% placement assistance.

DIGITAL MARKETING - s3-us-west-2.amazonaws.com · Digital channels and social media have become the most essential of all ... Social Media Executive ... Get ready to level-up and

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India’s most intensive100+ hours programdesigned and deliveredby Industry veterans for high-performing individualswho want to get practicaland experiential learning,along with soft skills and100% placement assistance.

Indicative Salary inDigital Marketing

Spot a Promising Futurein your Favorite Industry!

Others4864 Crores

E commerce3040 Crores

Apps /Start Ups

2432 Crores

Media /Entertainment2128 Crores

Retail / FMCG1520 Crores

Health Care1368 Crores

Travel1216 Crores

Real Estate912 Crores

Education1520 Crores

25.6%

4.8%

16%

12.8%

11.2%

8%8%7.2%

6.4%

Biggest Spenders on Digital Marketing (Sector Wise) (In India)

2.5 - 7 L paBeginner Level

0 - 3 years

4 - 9 years

10+ years

8 - 30 L paMiddle Level

30+ L paTop Level

20L Jobs by 2020: Demand is High, But Skill-gap is the Barrier

How We Help You to Bridge Skill Gap and Make You Job-Ready?

It’s no secret that Digital Marketing has made deep inroads into every industry and sector.The dearth of talent in India has made Digital Marketing emerge as a hot career choice for graduates and post-graduates. This also means, if you enter digital marketing now, you will be in the demand spotlight. EduPristine has come up with the right solution for you and has built its program to give you end-to-end career support, right from skill-based training to jobassistance. We intend to make you job ready!

Practical & ExperientialTraining

Soft Skill Training Market Ready

Industry Relevant ContentCase-Study Based Hands-On TrainingTraining by Subject Matter ExpertsMarketing Automations& ToolsPrepare for Top Marketing CertificationsDedicated Discussion ForumsAfter Course Engagement (ACE)

Business CommunicationPresentation SkillsPeople SkillsBusiness EtiquetteProblem Solving Skills

Frequent Job UpdatesCustomised Career GuidanceInterview Skills WorkshopResume Preparation Assistance100% Job Assistance

Our Students Work In Companies Like

Our learners can expect an eclectic mix of case studies, digital marketing tools, and the hallmark methodology of learning through a live website. Pioneered by EduPristine, hands-on practice through a live website, ad budget, and real-time implementation is the best way to learn digital marketing. This methodology offers real-life challenges, compelling learners to apply concepts in the class.

Get great practical knowledge ina highly interactive environment at an EduPristine center near you!

Clasroom TrainingGet customized training solutionsfor your company or team, choose from Foundation, Intermediate and Expert Levels.

Our Training Methodology

Program Highlights

1 hrs On-boarding Live Session

85 hrs Instructor Lead Classroom Training

Self-paced Learning Content

Real-time Practical’s & its Implementations

1 Domain Name

Assured 6 Months Web Hosting

1 Live Website Deployment

1 Business Email Account

Prepare for International Certifications

24*7 LMS Access

Industry Expert Trainers

Dedicated Discussion Forums

After Course Engagement (ACE)

100% Job Assistance

Corporate Training

Program Curriculum

Introduction toDigital Marketing

Different Online Marketing ChannelsUnderstand the Journey of Online CustomerKey Terminologies in Online MarketingOverview of Case Study and Business Model

5 hours SEM – PPC Marketing 15 hours

Search EngineOptimization

10 hours

On-Page SEO Vs. Off-Page SEOAreas that Need Optimization and How to Do It?Text and Voice Search OptimizationKeyword Selection and Its Usage Introduction to White, Grey, and Black Hat SEO TechniquesOverview and Setup of Google Search ConsoleAreas of Off-Page SEO that Help in Establishing the Brand NameIntroduction to Backlinks and How it Helps the Website to Rank in First Page?Ways to Find and Identify the Relevant Platforms, and Blog Posts for BacklinksElements to Conduct a Comprehensive Site AuditReal-Time Analytics and Mouse Tracking Using HeatmapTools and Techniques to Improve SitePerformance, User Experience and SERPRanking

Introduction to Search Engine and PPCMarketing (SEM)Overview and Setup of Google AdWords (PPC Platform)Keyword Selection and Its Usage Search and Display Campaign Creation and Conversion TrackingA/B Testing and Monitoring the Experiment in Google AdWordsLinking Google Analytics & AdWordsShopping Ads Campaign Creation and TrackingAdWords Editors (Work Offline Tool)Exposure to Automated Campaign Management Tools for AdWordsSetup of Remarketing Campaign in AdWordsTypes of OTT Platforms and Monetization Options in IndiaIntroduction to YouTube Marketing and Channel CreationVideo Ads Campaign Creation and TrackingUsage of YouTube Prime Packs to BuildAwareness and Reach

Social MediaMarketing

15 hours

Importance of Social Media Marketing and Its PillarsKey Steps for Social Media SuccessOverview of Creating a Social Media Marketing PlanFacebook Marketing and Its Effective HacksFb Ads Campaign Creation and Its AnalyticsInstagram Marketing Tips and TricksInstagram Ads Campaign Creation and ItsAnalyticsLinkedIn Marketing and Its Best PracticesLinkedIn Ads Campaign Creation Twitter Marketing and Its ComponentsTwitter Ads Campaign Creation and AnalyticsQuora Marketing and Its Best PracticesQuora Ads Campaign CreationImportance of Using Essential Social Media ToolsOverview of Online Reputation Management (ORM)Common Reputation Management Problem AreasORM Ecosystem

Mobile Marketingand Optimization

5 hours

Introduction to Mobile MarketingOverview of AMP (Accelerated Mobile Page)and its ImportanceUsage of Mobile App in Marketing MixApp Building and MonetizationApp Store OptimizationUniversal App Ads

Email Marketing 5 hours

Importance of Email MarketingProblems with Email MarketingBuilding an Email List and Its SegmentationEmail Marketing Campaign Creation and Metrics Drip Email Marketing and Auto Responders

Some Digital Marketing Tools That You WillLearn In Class

Marketing Automation

Importance of Marketing AutomationProblems Faced by MarketersIntroduction to Marketing Automation Platformand Its Core FeatureMarketing Automation SetupReports & Analytics

5 hours

Affiliate Marketing 5 hours

Overview of Affiliate Marketing and How doesit work?Different Commission StructuresIntroduction to Affiliate NetworksAffiliate Marketing Campaign SetupRun an Affiliate Merchant ProgramRun an Affiliate Marketer ProgramTracking Algorithm in Affiliate ProgramAffiliate Networks vs In-house Affiliate ProgramBest Practice of Managing AffiliatesPitfalls of the Affiliate Models

Funnel Marketingand Growth Hacking

10 hours

Introduction to Marketing Funnel and ItsimportanceStrategy vs Tactics in MarketingFront-end vs Back-end MarketingIntroduction to the Growth FormulaSetup of a Marketing Funnel in FB having Return Path and Audience SegmentsAdvance Conversion Funnels and Mind MapsIndustry Case Studies on Full Funnel and Its Implementation

Web Analytics 5 hours

Overview of Web AnalyticsInstallation and Set-up of Google Analytics (GA)Set-up Goals and Segments in GASet-up Site Search in GATechniques to read the Google Analytics DataAutomate the Summarization of GA Data

Content Marketingand Conversion RateOptimization

5 hours

Importance of Content Marketing and Creatinga Customer AvatarWays to Develop Powerful and Engaging Content to Drive Business GrowthContent DistributionOverview of Conversion Rate Optimization (CRO)Research Techniques for CROOptimization Strategies

Our Affiliation & Partnerships

Best Certifications in the IndustryGet ready to level-up and boost your CV with Internationally Valid Certificates*.Boost your skill-set and get certified by highly esteemed entity like Digital Marketing Association.

Adwords FundamentalVideo AdvertisingSearch AdvertisingShopping AdvertisingDisplay AdvertisingMobile Advertising

With our intensive Digital Marketing Program, we help you to prepare for the following certifications that are most-sought-after by recruiters in the job market:

The program also helps you to prepare for 6 AdWords certificates:

Google AnalyticsFacebook Blueprint*SEMrushHubSpotEduPristine Certificate of ExcellenceEduPristine Certificate of Participation

*Candidate needs to pay the exam feeto Facebook

Digital Marketing

Digital Marketing

A large alumni networkof 50,000+ students

15+ locations &35 industries

A faculty pool of600+ industry experts

Soft skill training &100% job assistance

Exhaustive Classroom Training

Student Testimonials

Weekday Training Weekend Training

Mon to Fri

6 to 10 Weeks

Sat & Sun | Sun only

11 Weeks | 19 Weeks

DAYS

DURATION

Lectures were very informative and at par with the current times. Approachable lectures and lively environment has helped in making the Program a memorable one. This Program will certainly help everyone looking forward to make big in the Digital Industry.

Jheel Kacharia,Franchise Sales Manager

Andrea Pereira,Assistant Manager

The structure of the digital marketing Program online is easy to understand and well-organized. This Program is a great foundation for Digital Marketing jobs, which makes it worthy to pursue. The Staff is co-operative, hencemaking it easy for us to grasp the nitty-gritties of Digital Marketing through their practical approach. I strongly recommend people totake this Program

Learn from the Leaders in EducationEduPristine is a member of Adtalem Global Education (NYSE: ATGE), a global education provider headquartered in the United States. Adtalem is a 3 billion dollars (20,000 crores) company that has about 9 institutions and companies with more than 16,000 employees spread across 145 locations. Adtalem takes pride in training 142,000 degree-seeking students all over the world.The organiza-tion's purpose is to empower students to achieve their goals, find success and make inspiring contributions to our global community. EduPristine is one of India's leading training providers in Analytics, Accounting, Finance, Healthcare, and Marketing. Founded in 2008, EduPristine has a strong online platform and network of classrooms across India and caters to self-paced learning and online learning, in addition to classroom learning.

Contact Us ForCareer Guidance

New Delhi: #44, 2nd Floor, Regal Complex, Outer Circle, Connaught Place, New Delhi 110001

Mumbai: #702, Raaj Chambers, 115, R.K. Paramhans Marg,near Andheri Subway, Andheri (East), Mumbai 400069

Pune: 1st Floor, Tandle Heights, Senapati Bapat Road, Above Moolchand Sweets, Pune 411016

Bangalore: Asha Plaza,Second Floor, #607,80 Feet Pheripheral Road,Koramangala IV Block,Bangalore 560095

Enquire Now Online at www.edupristine.com Call 18002005835

Classroom Training Centre:Mumbai | New Delhi | Pune | Bangalore

[email protected]