Embed Size (px)
DESCRIPTION
SSE Riga HR morning seminar on implementing strategies for digital.
Citation preview
Who w
alks
the Dog
http://w
howalk
sthedog.com
HR Morning SeminarConnected Working
Implementing Digital Success
#SSEHRDigital
Who w
alks
the Dog
http://w
howalk
sthedog.com
Connected Working: Implementing Digital Success
How to understand the tools
What to use the tools for?
Elements for successful implementation
The role of HR
Who w
alks
the Dog
http://w
howalk
sthedog.com
How to understand the
tools?
Who w
alks
the Dog
http://w
howalk
sthedog.com
Technology and Social Interaction
Social media are media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein also define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content." Businesses also refer to social media as consumer-generated media (CGM). A common thread running through all definitions of social media is a blending of technology and social interaction for the co-creation of value.
Who w
alks
the Dog
http://w
howalk
sthedog.com
The Conversation Prism
Who w
alks
the Dog
http://w
howalk
sthedog.com
Many Digital Tools To Support You
AdvertisingCustomer service
RecruitingInternal
communicationEtcetera
Who w
alks
the Dog
http://w
howalk
sthedog.com
Then There Is This...
Who w
alks
the Dog
http://w
howalk
sthedog.com
And This...
Who w
alks
the Dog
http://w
howalk
sthedog.com
People connect, share, collaborate interact with each other and data in various ways from various places.
Who w
alks
the Dog
http://w
howalk
sthedog.com
What To Use The Tools For?
Who w
alks
the Dog
http://w
howalk
sthedog.com
First: Communication
Sender ReceiverMedium
Message
Who w
alks
the Dog
http://w
howalk
sthedog.com
Direction of Communication
1 to 1
1 to ∞
∞ to ∞
Who w
alks
the Dog
http://w
howalk
sthedog.com
Timing of Communication
Synchronous Asynchronous
Who w
alks
the Dog
http://w
howalk
sthedog.com
Communication Matrix
Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
Who w
alks
the Dog
http://w
howalk
sthedog.com
ExerciseWhich tools do you use?
Synchronous Asynchronous
1 to 1 Interview Invitation
1 to ∞ Lecture Vacancy
∞ to ∞ Debate Project
Who w
alks
the Dog
http://w
howalk
sthedog.com
ExerciseWhich tools do you use?
Synchronous Asynchronous
1 to 1
1 to ∞
∞ to ∞
Who w
alks
the Dog
http://w
howalk
sthedog.com
Combine Tools With Purpose
Who w
alks
the Dog
http://w
howalk
sthedog.com
Elements for successful
implementation
Who w
alks
the Dog
http://w
howalk
sthedog.com
Define Goals
- Strategy- Business objectives- Challenges- Vision/mission
Who w
alks
the Dog
http://w
howalk
sthedog.com
Measure
- Define the right metrics- Measure current situation- Set up a plan to collect data
Who w
alks
the Dog
http://w
howalk
sthedog.com
Analyze
- What type of communication?- What tools are there?- What is the current situation?- What are the costs/benefits?- Who are the people you need?- What expertise is missing?- What are people using?
Who w
alks
the Dog
http://w
howalk
sthedog.com
Implement / Test Drive
- Make the tool available- Make it someone’s job- Get support from top management- Listen- Engage- Improve
Who w
alks
the Dog
http://w
howalk
sthedog.com
StartSmall
Who w
alks
the Dog
http://w
howalk
sthedog.com
The Role of HR
Who w
alks
the Dog
http://w
howalk
sthedog.com
The Human Factor Is Key In Social
Training Recruitment
Facilities Administration
Who w
alks
the Dog
http://w
howalk
sthedog.com
Sources and other interesting links
http://delicious.com/whowalksthedog/SSEHRDigital
Credits of images and videosConversation Prism by Brian Solis and Jesse ThomasNorway PM by Statministerens Kontor on FlickrLaboratory by tk-link on Flickr
Measure tape by Þorgerður on FlickrLego Crash test Dummy by Jonathan W on Flickr
This presentation has been prepared with care, and without direct commercial gain. I have tried to use copyright free imagery, or made an effort to obtain permission of use. However, if you feel that any photo, picture or text in this presentation infringes your copyright, please inform the author at [email protected].
This presentation itself is licensed under creative commons license by-nc-sa.
The fonts used in this presentation are Junction Regular and Nevis.Junction Regular is available at The League of Moveable Type (http://www.theleagueofmoveabletype.com/) and Nevis at Ten by Twenty (http://www.tenbytwenty.com). Both sites have many more beautiful fonts available.
Who w
alks
the Dog
http://w
howalk
sthedog.com
A Who walks the Dog Knowledge Share
More information:
http://whowalksthedog.comhttp://twitter.com/whowalksthedoghttp://facebook.com/whowalksthedog
Arjan [email protected]
http://twitter.com/arjantupan+371 27 44 88 11
Who walks the Dog provides strategic advice on using innovative ways to optimize your business, focusing on the human factor.
We specialize in social media, CSR and Lean Management / Six Sigma.
27 January 2012
