Digital Design & Graphics

Logo Project

What is a logo?

A Logo design symbolizes an organization. A Logo (also called a logotype) is a design that is

used by an organization for its letterhead, advertising material, and signs

Logo’s are a graphic representation or a symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

Think of a Logo as a simple visual mark to identify your company or service.

Trademarks &Registered Trademarks

Registered Trademark: It has been officially registered with the US Patent and Trademark office (USPTO).

Trademark: May be in the process of becoming registered with USPTO or it may never be officially registered at all.TM

Trademarks &Registered Trademarks

There are no current laws requiring a company or inventor to obtain a registered trademark for their product, but replacing “TM” with “®” does offer more legal protection.

“TM” and “®” are also very similar to a copyright patent.TM

Registered Trademark Examples

Trademark Examples

What makes a good logo?

1. You can describe it easily

2. Logo’s are typically one word (the shorter the better!)

3. It is just as effective in black and white

4. It is scaleable, it works in any size

(i.e.: 1 inch in size to 5 feet tall on a building)

5. Relevant to the industry it represents

Examples of good logo’s

Examples of good logo’s:Hidden messages

Examples of good logo’s:Creative Punctuations

Examples of good logo’s:Negative Space

What makes a good brand?

Think of brands as people. We prefer to be called by our names – James, Mary, John – rather than by a forgettable description of ourselves such as “the guy who always wears blue with blonde hair”. In this same way, a brand does not always literally describe what the business does but rather, identifies the business in a way that is recognizable and memorable.

Why is personal branding important?

Reputation Unique value you contribute More visible and recognized People will want to work with you Gives you a sense of being, confidence and

purpose

Steps to personal branding

Discover Create Communicate Maintain http://

www.inc.com/marla-tabaka/what-is-your-personal-brand.html

Why should you care?

If you don’t brand yourself first, someone else will brand you.

Logo project: You will be creating your own company logo in 2 versions.

1 in color 1 in black and white (play with contrast to make it work) Both logo’s are completely different designs

The company name is up to you but be careful to not use similar brands to those that already exist.

Your logo can be a symbol without words as long as it

represents your company well.

Remember to simplify and make it readable. LESS IS MORE!

Use color choices wisely. The few colors, the better.

Your logo’s should be a minimum of 5 x 5 inches (300 dpi)

Thinking with your pencil:

Today we will BRAINSTORM and SKETCH only, no computers for the rest of today’s block (20 min will be given for brief research).

All sketching and brainstorming will be done with pencil and paper.

You must be done with your sketch and show Mrs. Eby in order to start creating your logo in Photoshop.

By the start of next class please tell Mrs. Eby what your company name is.

Rubric:

This is worth 125 points

Pencil Sketch: 25 points

2 logo’s: 1 color logo: 50 points

Creativity & Effort Design effectiveness

1 black and white logo: 50 points Creativity & Effort Design effectiveness Must be a completely different design than the color logo!