DIGITAL AND SOCIAL MEDIACONCEPT, DATA AND FUTURE

ANAN ABU RMIELEHBUSINESS DEVELOPMENT MANAGER AT SKY ADVERTISING

A complete-solution agency that provides insight-driven consultancy and detail-oriented implementation in:

• Media Planning• Marketing communications• Corporate Communications and PR• Branding and Identity Management• Direct and Digital Marketing• Web Development• Social Media Management• POS Marketing and Merchandizing• OOH Advertising• Indoor and Outdoor Printing Services• Events Management and Outreach Activities

WHO WE ARE

Artwork, Creative,

and Printings

Print & Broadcast

Media

OOH Advertising

Social Media and

Digital Marketing

Corporate Communications

and Public Relations

Events Management

SERVICES

PROS VS CONS

Interactivity

Measurability

Accessibility

Usability

Availability

Virality

Easier propaganda

More scandals

hectic

Not low-cost

No freedom of speech

No privacy

HOW WE INTERACT

Ministry of Information and Communications Technology, Qatar (2014)

DIGITAL DARWINISM

“The evolution of consumer behaviour when society and technology evolve faster than your ability to adapt” Brian Solis

• Software upgrades

• New features

• Too many privacy settings

• Too many platforms

• Cloud and Device Synchronization

DIGITAL DISRUPTION

The change that occurs when new digital technologies and business models affect the value proposition of existing goods and services.

• Airbnb (hotel industry), Uber (Taxi industry), Twitter and Facebook (Media Industry)

• Evolution vs. revolution

• Palestinian Media…What’s missing?

THE WHOLE CONCEPT

Plan

Listen

AnalyzeEngage

Measure DATA=

WHAT YOU MISS

WHY?

Plan

Listen

AnalyzeEngage

Measure

Underestimating the amount of work and impact on reputation

No good tools to track Arabic content, because Arabic content is scarce

No data to analyseNo

conversations; using traditional

messages

Underestimating the value

SOURCES OF DATA

• Website

• Social media, e.g. Facebook page

• Display ads

• Search ads

• Email

• Affiliates

• CRM

TYPES OF DATA

Behavioural Data

Contextual Data

Users Data

HOW CAN WE USE DATA?!

• Actionable insights and recommendations

• Planning and listening

• Key Performance Indicators (KPI’s)

• Customized offers

• Real-time marketing

OUR BIGGEST LIMITATIONS

• Weak Arabic content

• No 3G

• No payment gateway

• No E-commerce

• No geolocation services

FUTURE

• Wearable technologies

• 3D Printing

• Augmented reality

• The internet of things

• The mobile of things

• “The charger of things” Monty Munford

THINGS WE’VE MADE FUN OF IS BECOMING REALITY

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