Digital and Mobile Advertising Specs

Digital and Mobile Advertising SpecsPreparing elements that increase revenue and improve results

According to a report in Media Post (3/30/10) citing a survey by Smarter Media Sales,

digital magazines may have an edge over other electronic media. Four out of five

respondents said ads in digital editions were more credible than web ads, and 70% said

they were less likely to ignore display ads in digital editions than those on a website.

Pair this with the power of mobile delivery, and you have credible ads presented in an

extremely engaging format.

Forrester Research anticipates Tablet sales in the U.S. will double in 2011. •

Gartner projects mobile ad sales to hit 3.3 billion in 2011, and to increase •

six-fold to $20.6 billion by 2015.

Borrell Associates as cited by Mobclix (the industry’s largest target mobile ad •

exchange) states that half a million apps are downloaded every hour and the

average Smartphone user has 22 of them.

Display advertising drives 44% of online transactions, well ahead of paid search, •

according to a 2011 study by C3 Metrics Labs.

If you’re a publisher, now is the time to embrace digital and mobile offerings.

Here is a practical overview of the advertising opportunities available in

Texterity’s digital editions and mobile apps.

Digital and Mobile Offerings

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Eight kinds of advertising space are available within Texterity’s standard digital edition.

Cover Sponsorship Location Right side following publication cover

Size Full page built to magazine specs

File Formats High Resolution PDF

Features Can link to internal pages, external sites

Good use As a welcome page, to flag new content

Other Supports multimedia

Blow-In Location Overlays page(s) of choice

Size Maximum 500w x 300h pixels

File Formats JPEG, GIF, Animated GIF

Features Can select page position, link to URL

Good use To intercept reader and force purchase


Web Content (iFrame) Blow-In

Location Overlays page(s) of choice

Size Suggested maximum 500w x 300h pixels

File Formats HTML (prepared embed code), web URL

Features Display upon opening page (default) or accessed via hot area on page

Good use PollDaddy polls, your own Web-hosted content

Other Does not support external linking

(unless link is included in iFramed content) or scaling with zoom

Digital Magazine Advertising

Blow-In

Cover Sponsorship

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Leaderboard Ad Location Above the digital issue, within the interface

Size Industry standard 728w x 90h pixels


Features Can add JavaScript ad tag, link to URL

Good use To promote product, commerce, resources, events


Button Drawer Ad Location Bottom of left navigation panel



Features Can add JavaScript ad tag, link to URL

Good use To sell subscriptions, promote social sharing


Belly Band Location Overlays page(s) of choice



Features Can select page position, link to URL

Good use Last issue, renewals, event reminders


Digital Magazine Advertising

Opportunities for advertising messages are also available within the e-mail alert and on the navigation bar. Please inquire.

Belly Band

Button Drawer Ad

Multimedia

www.ATWOnline.com 4

Banner Ad

Banner Ad

Introducing cross-platform interactive modules for digital editions and apps

Place advertising on any module—for new sales revenue and increased advertising results.

Texterity has teamed up with The Wonderfactory, a sharp New York City design and brand experi-

ence shop, to create a series of cross-platform interactive modules. The first modules available

include slideshows, 360’ animation and Twitter hashtag feeds. Additional modules

are in development.

Interactive modules can be used to enhance editorial or advertising content. Each module can ac-

commodate an advertisement (banner ad) and/or a sponsorship image (logo). The sponsorship logo

is available only when a banner ad is used. The exception is the Twitter module which supports just

a banner ad at the bottom. Placement of the banner ad and logo are fixed and not customizable.

Interactive modules work cross-platform, and therefore can be used in digital editions and maga-

zine apps.

Banner Location Bottom of module

Size 302w x 38h pixels

File Formats Static PNG, JPEG, GIF

Provide URL for banner ad when it is tapped

Note The ad will open to a screen within the app. Upon closing the screen, the user will still be in the app.

Logo Location Top of module


File Formats Static PNG, JPEG, GIF

Note Logo will be preceded by the words “Powered By.”

Interactive Media

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Videos are set up to appear on all platforms (digital edition and app). Video on the iPhone

and Android smartphones plays in full screen mode; video on the iPad plays on the page

where it is placed or in full screen mode.

Location Select page number, request preferred position

Size & Length Maximum 200 MB

Video Formats MPEG (.mpg, .mp4), Windows Media (.wmv), Flash Video (.flv, .f4v), QuickTime (.mov), AVI (.avi)

Audio Formats .mp3, .wav, .m4a

Note Audio files will display via the same player framework as video files

iPad Settings Scaling: Should the video be set to a fixed size, or should it scale with the page? (default: fixed size)

Autoplay: Should the video play automatically, or is a click required to play? (default: automatic)

Close Button: Should the user be able to close the video? (default: yes)

Hidden: Hide video when the page displays, access via a hot area on the page? (default: no)

Please note that smartphones have smaller screens. For the iPhone and

Android phones, video is automatically set to a fixed size, a click is required

to play, and there is a close button.

According to Nielsen’s 2011 Cross-Platform Report, the number of Americans watching video on their

mobile devices increased 41% over 2010, with more than 100% growth since 2009.

Audio/Video

Video

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Design Initial image: For Web: What appears at 3 seconds. For iPad: First frame

Play arrow: Texterity will add

Close button: Texterity will add

Position: Request preferred position as overlay, or add video placeholder to PDF. Note that smartphones display video as full screen once tapped to play.

PDF/Page Setup Adding a video placeholder is recommended if the video is supposed to look like it’s part of the page design. The placeholder will appear for users who are offline on phone apps or the mobile webreader, rather than a blank page area.

If you are allowing space on the page for video, it should be smaller than the video to ensure correct look when media displays.

For video/audio accessed via a hot screen on the page, include the hot area as part of your page design (no placeholder).

Important Videos for magazine issues with apps cannot have hot links

Flash animation (.swf) format is not supported

Videos will not be available for offline viewing

Audio/Video

The Winners are Ready to

Celebrate.Come join the party!.

FEB. 13, 2012 | PAN PACIFIC HOTEL | SINGAPORE | WWW.ATWONLINE.COM

ATW’s 38 AnnualAIRLINE INDUSTRYACHIEVEMENT AWARDS







ATW is proud to present the 38th Annual Airline Industry Achievement Awards February 13, 2012 in Singapore. Each year we honor outstanding achievement and contributions made by airline and related industry leaders. Join us at this year’s event! There’s still time to register.

Reception at 6 pm. Dinner and Awards presentation to follow.

Register now at atwonline.com

Major Sponsors

Prime Sponsors Sponsors

RESERVATION FORMATW Airline Industry Achievement Awards

Please reserve____table(s) of 10 @ US $1,850 $_________

Please reserve____table(s) of 8 @ US $1,520 $_________

Please reserve____individuals @ US $195 $_________

Mail to: Air Transport World 8380 Colesville Road, Suite 700 Silver Spring, MD 20910 USA

Telephone: +1 301-755-0168 FAX +1 913-514-3669 Contact: Stephanie Gallo Krasnoff E-mail: [email protected]

PAYMENT

p Check Enclosed (in USD) p Visa p MasterCard p Amex

_________________________________________________________Card Number Exp. Date

_________________________________________________________Name

_________________________________________________________Company

_________________________________________________________Address Exp. Date

_________________________________________________________City State/Prov. Postal Code

_________________________________________________________Phone Email

2012_Table_Ad_v3.indd 1 1/18/12 11:12 AM

www.ATWOnline.com 7

Advertising within mobile apps is new to many—and yet it is one of the most promising venues

on the horizon. Mobclix conducted a survey that reveals the average Smartphone user spends

2.8 hours per day using apps and that 3 in 5 people first turn to an app before searching the web.

Specifically, it states that 91% of iPad owners have downloaded an app and 41% have downloaded a

magazine app.

With regard to mobile advertising:

39% of these iPad magazine readers say that the ads they see are “new and interesting.” •

46% say they like ads with interactive features.

36% of iPad magazine readers make an online purchase using their computer after •

viewing an ad on the iPad; 24% make a purchase at a store after viewing an iPad ad.

Compared to standard display banner ads on the iPad, rich media video ads have a •

click-through rates that’s 11x higher. Nearly half of the iPad owners surveyed say

they are more likely to engage with an ad that includes video.

Two kinds of advertising space are available within mobile apps, in addition to video

and interactive modules.

Mobile App Advertising

Banner Ad

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Launch Images

Generic

After a user clicks the icon to launch an app, the launch image displays while the app loads.

The same specs apply to a generic launch image as to a sponsored one.

Sponsored

A sponsored launch image is a second, similar image that contains a sponsor logo or message.

The functionality is the same for iPhone, iPad and Android, although the image will display in

different sizes.

Location Displays on the device while the app loads

Size iPhone: 320w x 480h pixels iPad: 768w x 1024h pixels Android: 320w x 480h pixels

File Format PNG

Design * Plan for the upper 20 pixels to be overlapped by the device status bar * Allow a 45h x 260w neutral area at the bottom

Good use Image advertising, brand recognition, public relations


There’s just one award that proclaims your airline

is the best in the industry: The ATW Airline Industry

Achievement Award. The longest running and most

respected airline industry awards event, ATW awards are

based on industry submissions, and are judged by the

journalists who cover the industry every day. Each year we

honor outstanding achievement and contributions made by airline and related industry leaders. ATW is proud to present our

38th annual awards ceremony February 13, 2012. We hope you will join us at this year’s event. Reserve your place at the

event today at awards.atwonline.com.

Only one industry award stands the test of time.

Pan Pacific Hotel | Singapore

13 FEB 2012 | Reception at 6 pm

Dinner and Awards presentation to follow

EVENT SPONSORS








Register online at atwonline.com

ATW_Trophy_ad_2012.indd 1 11/15/11 4:26 PM

www.ATWOnline.com 9

Banners Ads

Banner ads may be included in the app at launch time or added during the production

process. Publishers can sell this space to multiple advertisers, to a single sponsor, or use

it to display house ads. Good use: Banner ads can be linked to a website, e-mail address,

or to an app in the App Store. They can also be unlinked.

Small Location iPhone: Home screen, RSS articles, Search results, Magazine article text, Bookmarks

iPad: RSS articles, Search results, Magazine article text, Bookmarks, Table of Contents

Android: Home screen, RSS articles, Search results, Magazine article text, Bookmarks


File Format PNG

Medium Location iPad Portrait Mode: Bottom of Issues screen, live feeds (RSS) listing


File Format PNG

Large Location iPad Landscape Mode: Bottom of Issues screen, live feeds (RSS) listing


File Format PNG


Please note: digital edition blow-ins can be adapted for apps. Just provide the content as a properly sized banner ad. Ads appear on all available issues, not to linked to a specific issue. Ads may be submitted as images or as a link to a hosted image. Clicks on Texterity-hosted ads will be tracked. Served ads will not be tracked.

Banner Ad

Banner Ad

www.ATWOnline.com 10

Nielsen conducted a “Connected Devices” survey that polled users of 54 different devices. They

learned that as a group, users of tablets, e-readers and smartphones were comfortable with

mobile advertising. Of those, iPad readers were the most receptive to advertising and more

likely to make a purchase.

According to Mobile Redirect, Google reports that mobile search queries have increased 500

percent over the past two years (2008–2010) with the digital services giant now on track to

generate more than $1 billion in annual revenue from its mobile search and

display advertising initiatives.

Informa Telecoms and Media concludes, “The mobile advertising industry has moved ahead

from the trial and experimental phase. Many brands are now spending

significant sums on mobile advertising campaigns on a regular basis.”

Let us deliver the digital and mobile audience to you.For more information, please contact your sales representative today.

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Documents

Digital and Mobile Advertising Specs