Digital Analytics Manager Online Team?

YouGov has an industry-leading ecosystem of digital products to collect, analyse and publish

opinion data and we are looking to build a strong analytics foundation to track user

engagement across this ecosystem.

As our new Digital Analytics Manager, you’ll provide overall direction for the tracking of

acquisition, activation, retention and revenues across our ecosystem of digital products

(websites, apps, products).

Day to day you will be defining KPIs alongside business stakeholders (mainly marketing and

product) to make sure we capture necessary data, providing clear direction to development

teams on best practices for tracking and ensuring we set up a consistent cross-product and

cross-domain tracking framework. You will also be reporting to business stakeholders with

recommendations on marketing campaigns and product features based on insights from data.

As you’d expect, we are looking for a digital expert with exceptional analytics skills, who strives

to always deliver the highest quality of work.

You’ll have an interest in pushing the boundaries of user interaction for opinion data products

and be passionate about using data to drive product development

Your tech skills will be strong and ideally you will have used our tools of choice: Google Analytics,

Heap Analytics, Mixpanel.

This is a full time role (37.5 hours a week), based at our London Head Office in super-cool Old

Street. Our candidate info pack will tell you all about our company benefits and what our work

culture is like – have a read!

Don’t forget to check out our website and here’s a client testimonial to watch.