2016DIGITAL ADVERTISING

Digital Advertising 2015 Rates | star-telegram.com/mediakit2

For more information: 817.390.7877 or visit star-telegram.com/mediakit.

Local • Targeted • Powerful • Strategic

Source: AAM Snapshot Report (March 2013); Scarborough, DFW Study (2013 R1-12m).

The Star-Telegram’s DFW Online Network dominates!Our online network serves more unique visitors in a typical month and serves an audience that is better balanced across DFW.

More Unique VisitorsOmniture data in recent ABC Fas-Fax report shows 2.33 million unique visitors for our DFW Online Network. In contrast, TDMN’s network serves 21% fewer visitors.

Better Balance Across DFWScarborough’s DFW Study: Our DFW Online Network audience is distributed 58% Fort Worth side + 42% Dallas side. (TDMN’s network: 20% F / 80% D)

Digital Advertising 2015 Rates | star-telegram.com/mediakit 3

DFW Online Network: Base Rates & Add-OnsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

DFW Online Network

Targeting Audience Add-Ons

BASE OPEN RATE CPM (RON)Ad size: 40k .gif or .swf

Customize your online campaign by selecting options to target a specific audience. Add each selected target to the base RON rate. Targeting options include site specific, content channel, geographic zone, behavior and more.

Example Target CPMBase Open Rate Leaderboard $10

+ Targeted Add-On GEO +$1

+ Targeted Add-On Retargeting +$2

Total CPM =$13

Leaderboard728x90

$10

Rectangle300x250

$10

Floorboard972x110

$24

PremiumAd Positions*

$28

Mobile300x50

$18

iPad App728x90

$38

Star-Telegram.com

MAIN HOMEPAGE DAILY FIXED** Leaderboard

N.A.

Top Rectangle

$2,800

Premium Ads*

$3,500

Takeover CP, Top Rec & Wallpaper

Combination

$5,800

* Premium ad positions require $500 minimum. Premium ad positions include: Floating Flash or Expandable Top Rectangle, Corner Peel, Floorboard, Click-to-Expand Pencil, Tower Ads (300x600) and Interstitials.

** Average of 65,000 homepage impressions. Any leftover impressions that do not serve on the homepage will serve run of site.

Star-Telegram Digital Network

Run of Channel (News, Sports) +$1

Run of Channel (Business, Ent., Life, Travel, Other) +$2

Star-Telegram Homepage Rotation +$10

GEO +$1

Mom2MomDFW.com +$10

DFWvarsity.com +$2

DFW.com +$2

DFW Digital Network

Behavior (Contextual or Category) +$10

Retargeting (Search or Site) +$2

GEO, Age, Gender, Income +$1

Creative Upgrades or Expandable +$3

ADD’L CPM PER TARGET

Targeting Options/Audience Add-ons To Customize Your Online Campaign

Quick Guide to Online Ad SpecsDimensions to commonly used ad units: Leaderboard 728x90 pixels, Rectangle 300x250 pixels, Mobile 320x50 pixels (Phone) and 728x90 pixels (Tablet), Tower 300x600 pixels Border: All ads require at least a 1 pixel borderFiletypes: JPG, PNG, GIF, SWF, or third party ad tags acceptedAnimations: Maximum of 15 seconds and 3 loopsSound: Must be initiated by user

For more information about online ad specs and additional ad sizes, formats and options, please visit bit.ly/16ctJfH or contact your account executive prior to submission of your ad.

Digital Advertising 2015 Rates | star-telegram.com/mediakit4

E-Blasts, E-Newsletters, Yahoo!, impress LOCAL

E-Blast - Targeted Email Ads Opt-In Counts CPM Up to 39,999 $85

40,000 or more $65

($1,500 minimum)

Yahoo! Mail CPM300x600 Targeted by GEO Zone or Behavior (BT) $24

(No Minimum)

E-newsletter Sponsor impress LOCAL

Sent Weekly Yahoo! & Google Optimized Program

News Headlines $250Sports Update $400

Business $350Weekend Guide $400

Mom2Mom $250

Highly Targeted Program.Optimization and

Mangement of Behavioral,Retargeting and

Search Campaigns

Ad Size: 300 x 250

Call for counts Call for details

DFW Online Network: Additional ProductsIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

Creative Upgrades: Expandable Panel Or VideoAnimation within banner ad units may run for a maximum of 15 seconds without being re-initiated by the user. Applies to all ads; flash, rich media or .gif.

Contact Us to see an Extreme Targeting online campaign customized to reach your target and maximize your marketing plan.

Craig Diebel • 817.390.7877 cdiebel@star-telegram.com

DFW OTSports Magazine AppInteractive to engage DFW’s sports enthusiasts.Ask for a demo and details.

impress LOCALimpress LOCAL combines the power of search and display ads with social targeting and reputation management tools in a customizable and local digital marketing platform.

Community Sites

COMMUNITY SITES

Ad Position

10,000 AdImpressions

Monthly ROSLeaderboard

ROS

$285

10,000 AdImpressions

Monthly ROSRectangle

ROS

$285

Weekly ROSExpandableRectangle*

Premium

$575

Weekly ROSCorner Peel*

Premium

$575

Weekly ROSFloorboard*

Premium

$575

Weekly ROSPage BreakInterstitial*

Premium

$575

Weekly ROSTower*

Premium

$575

Sites Include: Arlington Citizen-Journal, Colleyville Courier, Grapevine Courier, Keller Citizen, Mansfield News-Mirror, Southlake Journal, Times-Register, Weatherford Telegram.Premium ad positions will run weekly across the designated community site’s homepage and section fronts. Add $100 additional per page to the above rate for any fixed page positioning.

Digital Advertising 2015 Rates | star-telegram.com/mediakit 5

Fort Worth-Arlington Metro Area Zone MapIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

FW Southwest

FW West

Johnson County

Parker County

HEB

Haslet Justin Argyle Saginaw

FW Central

Granbury

South Arlington Mansfield Kennedale

Southlake Keller GV CV FM Roanoke

Watauga NRH Haltom

Arlington Northeast

Arlington Northwest

Dallas/Fort Worth Internatio

Tarrant

Johnson

Parker

DentonWise

Ellis

Dallas

Hood

35

30

20

820

635

35

20

2030

20

Micro ZonesARLINGTONnn Northeast Arlington 75050, 75051, 75052, 76004, 76005, 76006, 76007, 76010, 76011, 76014

nn Northwest Arlington 76012, 76013, 76015, 76016, 76019, 76094, 76112, 76124

nn South Arlington, Mansfield, Kennedale 75054, 76001, 76002, 76003, 76017, 76018, 76060, 76063, 76065, 76096, 76140

NORTHEASTnn Southlake, Keller, GV, CV, FM, Roanoke 75022, 75028, 75077, 76034, 76051, 76092, 76099, 76226, 76244, 76248, 76262

nn Watauga, NRH, Haltom 76106, 76111, 76117, 76118, 76137, 76148, 76161, 76164, 76180, 76181, 76182

nn HEB 76261, 76021, 76022, 76039, 76040, 76053, 76054, 76095, 76155

Flower Mound, Lewisville, Coppell 75022, 75028, 75067, 75057, 75019

WEATHERFORDnn Granbury 76035, 76043, 76048, 76049, 76070, 76077, 76462, 76467, 76476

nn Parker County 76008, 76020, 76066, 76082, 76085, 76086, 76087, 76088, 76098, 76439, 76485, 76487, 76490

FORT WORTHnn FW Central 76103, 76104, 76105, 76110, 76115, 76119

nn FW Southwest 76036, 76109, 76122, 76123, 76126, 76129, 76132, 76133, 76134, 76163, 76185

nn FW West 76101, 76102, 76107, 76108, 76133, 76114, 76116, 76121, 76127, 76135, 76147

nn Haslet, Justin, Argyle, Saginaw 76023, 76052, 76071, 76073, 76078, 76131, 76177, 76179, 76225, 76234, 76247, 76270, 76426, 76431

nn Johnson County 76009, 76028, 76031, 76033, 76044, 76050, 76058, 76059, 76061, 76084, 76093, 76097

Network Zones

Fort Worth/ArlingtonMetro AreaDenton County

Hood County

Johnson County

Montague County

Palo Pinto County

Parker County

Sommervell County

Tarrant County (home county)

Wise County

Digital Advertising 2015 Rates | star-telegram.com/mediakit6

Dallas Metro Area Zone MapIncludes Star-Telegram.com, DFW.com, Mom2MomDFW.com, dfwVarsity.com, Yahoo! Local and DFW Local Community Sites

Dallas

Rowlett

Plano/McKinney/Frisco

Lancaster/Wilmer/Hutchins

Irving

Mesquite

Cedar Hill/Duncanville

Garland

Farmersville/Lavon/Blue Ridge

Downtown

Carrollton/Farmers BranchRichardson/Addison

Highland Park/University Park

Dallas/Fort Worth International

Dallas Love Field

Micro ZonesARLINGTONnn Carrollton/Farmers Branch 75001, 75006, 75011, 75229, 75234, 75244, 75378, 75379, 75381

nn Cedar Hill/Duncanville 75104, 75106, 75115, 75116, 75123, 75137, 75138, 75249

nn Dallas 75203, 75208, 75210, 75211, 75212, 75215, 75216, 75217, 75222, 75223, 75224, 75226, 75227, 75232, 75233, 75236, 75237, 75241, 75246, 75253, 75260, 75262, 75263, 75264, 75265, 75266, 75267, 75315, 75336, 75339, 75342, 75371, 75376, 75398

nn Downtown 75201, 75202, 75204, 75207, 75214, 75219, 75242, 75250, 75270, 75313, 75359

nn Farmersville/Lavon/Blue Ridge 75098, 75121, 75164, 75166, 75173, 75407, 75409, 75424, 75442, 75454, 75485

nn Garland 75041, 75042, 75047, 75218, 75228, 75231, 75238, 75243, 75355, 75357, 75374, 75382

nn Highland Park/University Park 75205, 75209, 75225, 75206, 75221, 75360, 75372

nn Irving 75014, 75015, 75016, 75017, 75019, 75038, 75039, 75060, 75061,75062,75063, 75220, 75235, 75245, 75247, 75354, 75356

nn Lancaster/Wilmer/Hutchins 75134, 75141, 75146, 75159, 75172

nn Mesquite 75149, 75150, 75180, 75181, 75182, 75185, 75187

nn Plano/McKinney/Frisco 75002, 75009, 75013, 75023, 75024, 75025, 75026, 75034, 75035, 75069, 75070, 75071, 75074, 75075, 75078, 75086, 75093, 75094, 75097, 75252, 75287, 75370

nn Richardson/Addison 75044, 75045, 75080, 75081, 75082, 75083, 75085, 75230, 75240, 75248, 75251, 75254, 75367, 75380

nn Rowlet 75030, 75040, 75043, 75046, 75048, 75049, 75088, 75089

Network Zones

Dallas Metro AreaCollin County

Dallas County (home county)

Ellis County