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So you have acquired some users
• User acquisition on mobile is hard • Getting organic traction is even harder
By some miracle you achieve a large number of users that install your app… what happens next?
This is the app you’re
looking for…
Users don’t stick around
• 22% of downloaded apps are only opened once
• Only 5% of users continue using apps after 6 months
I will never open your app
again!
What can I do about it?
An app that makes you want to use it again :-)
Push notifications, e-mail, etc.
I ANNOY YOU!
Re-engagement campaigns.
Hi there, I’m relevant. Click me.
What are re-engagement campaigns?
15 years ago on the web Banners would take you always to home page
Today on web…• Ads know what you’ve been looking at and searching • You see relevant content and increase CTR • Ads take you directly to the thing you are interested in.
Stalked, I mean re-targeted.
Today on mobile
• Every ad takes you to the “app home page” !
• Ads are not customised to the user search or browsing history
OMG this banner is as dumb
as this photo!
You’ll need re-engagement for m-commerce.
By 2020, smartphones/tablets will account for
more than 75% of global e-commerce
and more than 50% of spend.
I can shop with my phone
while I drink beer on my own!
So why am I not doing it?
• NO COOKIES!!• No historic device ID and usage
information • No way to systematically give info
to re-engagement supplier
Re-engagement checklist
• Track & Report Events • Deep-Links Enabled • Creatives for specific segments • NDA + Protect your data
Why do it now?
• Decrease your UA spend • Increase conversions all around • Chase abandoned shopping baskets • Keep people engaged!
App User Acquisition and Re-engagement
+3,000,000 App Installs in 350 campaigns every month+200 Billion monthly impressions
We manage your entire app promotion and re-targeting process by planning, executing, tracking and optimising your mobile advertising across +150networks, RTB Exchanges and large publishers.
App Installs Re-engagement
