Designing effective advertising
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- 1. Designing Effective Advertising Learn how advertising can increase your sales!
- 2. Keep It Short
- Research shows that you have about 3 seconds to catch the readers eye
- Keep headlines to 6 words or less
- Use colour where possible
- Always check your spelling and grammar
- 3. Make It Interesting
- Stress the benefits rather than the features
- 4. Include a Great Picture
- Dont be afraid to make images big
- Make the graphics stand out - try a thin border
- Avoid cluttering your ad with too many clip-art images
- 5. Tips for Taking a Great Picture
- Never photograph a home straight on
- Stand off to the side to give the photo more depth
- Get a piece of a tree or a branch with leaves in the picture wherever possible
- Close the garage door and move the trash receptacle out of sight
- 6. Focus Attention
- When designing a headline pick the most important word and emphasize it
- Make it BIGGER and BOLDER
- If you are using colour, red stands out and is a great attention grabber and blue recedes, making it ideal for backgrounds
- 7. Limit the Use of Exotic Typefaces
- Keep the text style consistent throughout the ad
- Never use an exotic typeface in the body of the ad
- Avoid the use of all CAPITALS
- 8. White Space Is Good
- Dont crowd every inch of your ad with text
- Leave plenty of white space around your ad
- Let headlines and phone numbers breathe
- Research shows that people will look at an ad with white space longer
- 9. Contrast Is Good
- Contrast is the key to a successful design
- Surround space in your ad with borders
- When legibility, comprehension and retention go up so do sales
- 10. Use the AIDA Formula A TTENTION: Your lead line I NTEREST: Features of the home D ESIRE: How will it benefit the buyer A CTION: Call Me!
- 11. Advertise Regularly
- Sell your listings faster
- Increase your bottom line
