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Design Thinking Experience
Calvary Leadership Program
May 12-13, 2021
M e e t Y o u r D e s i g n T h i n k i n g C o a c h e s
M E G A N
W I M M E R
S R . D E S I G N T H I N K I N G
L E A D E R
G E H E A L T H C A R E
E M I L
G E O R G I E V
D E S I G N A R C H I T E C T ,
M E N L O O P E R A T I O N S &
I N T E G R A T I O N
G E H E A L T H C A R E
M A R K
C I E S K OA M E R I C A S R E G I O N A L
M A N A G E R & G L O B A L
D E S I G N D I R E C T O R ,
D E S I G N T H I N K I N G
G E H E A L T H C A R E
K A Y L A
G R O T S K YU X D E S I G N E R
G E H E A L T H C A R E
E R I K
K E M P E RS E N I O R U S E R E X P E R I E N C E
( U X ) D E S I G N E R
G E H E A L T H C A R E )
J A N E L L E
W A R R I C KS R D E S I G N R E S E A R C H E R
G E H E A L T H C A R E
T A B B
P A T ZS R U S E R I N T E R F A C E
D E S I G N E R
G E H E A L T H C A R E
What was your favorite thing to do when you were 7 years old?
We have the opportunity to work on an incredible variety of healthcare products, services, experiences,
and business models…
Design at GE Healthcare
The real world is not a brochure…
So, WHY Menlo and design thinking?
“People don’t buy what you do, they buy why you do it. And what you do simply proves what
you believe.” ~Simon Sinek
We believe that teams who embrace a culture centered on human values and
rooted in empathy, create amazing solutions to some of the toughest challenges, and
serve as catalysts and models for transformational change.
Empathy from user
Focus on Point of View (POV)
Ideate on exciting solutions
Build prototype
Share the story
Inquire Ignite Imagine Invent Inspire
Flare Focus
Behavioral Mindsets
Empathy from user
Focus on Point of View
(POV)
Inquire Ignite Imagine Invent Inspire
What’s Ahead for Today?
Problem Space
Solution Space
RE-IMAGINING
The Workplace to Combat Stress & Burnout
An Introduction to Design Thinking
InquireEmpathy*
“First I find out what the world needs. Then I go ahead and try to invent it.”~ Thomas Edison
Why wonder … when you can know!Be bold and seek out your customer, spend time with them and learn about their needs, emotions and desires
Co-Creation
Using Various Methods
*
InterviewingBe humanSeek storiesTalk about feelings
Tip Bad Question Good Question Probe
Ask open ended questions
Are you happy with the current solution you have?
What are some of your favorite things about the current solution?
Some of your least favorite things?
Why?
Avoid leading Is that a big problem for you?
How does that problem make you feel when it happens?
Why did it make you feel that way?
Seek stories to make it real
Does this problem happen often?
Can you tell me a story of the last time this happened?
Can you elaborate more?Can you show me?
Dig for meaning & follow unexpected threads
I n t e r v i e w T i p s
START END
Chart your ExperienceUse your marker to chart the emotions of an impactful experience during the last week.Add details. “quotes”, sketches, etc. Pay attention to the Highs & Lows of the experience.
Empathy Map
*
Space saturation… Should be messy!
UnpackStories
Fireside Chat
Dame Karen Poutasi Peter Little Matt Tucker
*
Wouldn’t it be nice if…
WIBNI
Focus:Reimagining “Workplace to Combat Stress & Burnout”
*
Wouldn’t it be nice if…
WIBNI
Too Broad!• Not actionable• Doesn’t provide direction• Obvious
*
Wouldn’t it be nice if…
WIBNI
Too Specific!• Doesn’t invite multiple
solutions• Limited applicability.
*
Wouldn’t it be nice if…
Just Right!• Narrow enough to provide
direction• Invites multiple solutions
ideas• Broad applicability
WIBNI
ignite*
“There is far more opportunity than there is ability.”~ Thomas Edison
Unpack and synthesize your empathy insights to help scope a meaningful challenge.
Craft a POV“Point of view”
We met…Scared families trying not to fall apart during a hospital visit.
We were amazed to realize…They have to sedate 80% of the children so they don’t panic and can hold still for their scan.
It would change the world… If we could transform the radiology experience into a positive memorable adventure… to truly change the conversation in the car ride home.
*
Outcomes:Child sedation reduced 31%Patient backlog reduced 16 days to 0Patient Satisfaction increased 92%
Original Design Challenge
Create an incubator for clinics & hospitals in India that is cheaper & easier to maintain than traditional Western incubators.
“Design for Affordability”
Stanford d.schoolEmbrace Story: https://www.youtube.com/watch?v=-PyY94ssSww
User + Need… We met… desperate Indian mother living in a remote village trying to keep her baby warm.
Insight… We were amazed to realize… most rural mothers don’t have the means to get their babies to the hospital where the incubators are.
Opportunity… It would change the world if… we could help give rural women the means to give their dying premature baby a surviving chance.
POV point of view *
A G o o d P o i n t o f V i e w ( P O V ) …
1. Holds tension• Should intrigue anyone who hears it
• Go for contradictions & disconnects
2. Is Surprising• Don’t end up with a POV that you could have
drafted before the project even started.
3. Doesn’t have to be perfect• Efforts to perfect a POV, often dulls the edge of
your insights
User + Need… We met
Be specific and capture the essence of person you met + their need
Insight… We were amazed to realize
What surprised you the most?
Opportunity… It would change the world if
Frame up an inspired challenge for your team. Do not dictate a solution.
POV point of view *
Nature Rx: https://www.youtube.com/watch?v=Bf5TgVRGND4
Day 2
What’s Ahead for Today?
Problem Space
Solution Space
Creative Warmup
1 red brick
imagine*
“I find out what the world needs. Then I go ahead and invent it.”~ Thomas Edison
Embrace creative chaos, brainstorm, and visualize any and all possible solutions to your customer’s needs.
Co-creation with users
Darth Brainstorm: https://www.youtube.com/watch?v=nUl-zW71dOE
*
One conversation at a time
Go for quantity
Encourage wild ideas
Be visual
Defer judgement
Build on & encourage the ideas of others
*
B r a i n s t o r m i n g R u l e s
Break the Pattern: https://www.youtube.com/watch?v=DkoC44ezIPg
*
Selectanalogous
inspiration card
Super flare
Selection criteria… Just 2 votes each
most likely to accomplish your GAME-CHANGER(Choose with intention… place sticker)
Only 2
Cluster top ideas
to move forward
**
Max = 2 Concepts
*
Marshmallow Challenge: https://www.youtube.com/watch?v=H0_yKBitO8M
invent *
“To invent, all you need is a good imagination and a pile of junk”~Thomas Edison
Select the best ideas, prototype them to bring rough ideas to life. Iterate relentlessly based on customer feedback
Low fidelity
looks like
works like
interacts like
Set
Props
Cast/ playersUser/ Customer
feels like
In order to understand what type of prototype to create, understand what questions you want to answer.
* Inventprototype
Get deeper understanding
Build to think
Learn and refine solutions
Inspire with your prototype
Prototype: why?
to gain empathy
to explore
to test
to inspire
*
Prototype: learn early and often, learn cheap
inspire *
“I never did a day's work in my life. It was all fun.”~Thomas Edison
Develop a story to convey the value of your solution and deliver it with conviction, passion, and clarity.
StoryboardScript it out
Starting with “why”, and quickly followed by “what”.
Story Arc
Stories are a great way to connect people with ideas, at a human level.
Why should we care?What is the challenge? What needs to change?What does change look like?
Telling Stories to Receive Feedback
Create a Story
3 minutes long … keep to the essence of your solution
3 Things you didn’t know before this workshop…
2 Things that surprised you from this workshop…
1 Thing that I will implement right away…
3-2-1
Design Thinking Workshop
Touchpoint 1JUNE 24th – 1.5 hrs
Gain Empathy &Frame Challenge
Touchpoint 2SEPT 1 – 1.5 hrs
Co-create (Develop & Test Solutions)
Final Share Out
What’s Next?
Presence & Influence Coaching
• What other questions do you have around the challenge?
• Who can you gain empathy from?
• What is your POV? Is there areframe?
Choose a ChallengeSelect a challenge where you can directly apply your new design thinking skills
* What to dospecific tasks to accomplish
1st Stepto move forward next week
Target Userto collaborate with
Teampartners to help
Inquire
Gain empathyby listening
Declare NEW behavioral norm:I will... __________________________________________________________________________
Name: _____________________________________
Challenge:
Ignite
Around a POV & reframe
Imagine
Yes, And… lots of ideas
Invent
Build to learn
Inspire
Craft a story
