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Corporate ID Design Brief
sacred cow enterprises
Corporate ID Design Briefpenneylaneonline
Corporate ID Design Brief
sacred cow enterprises
The Brief
Client: Gail Penney (penneylaneonline)
Objectives:Create a corporate dress, including business logo and office stationery to match the colour and theme of existing website.
Audience:Solid, active community of readers who regularly participate in intelligent conversation, ranging from community, self help to worldly and inspirational ideas.
Perception: Class and elegance
Deliverables:Business logo, letterhead, ‘with compliments’ slip, envelope, business card and one other item.
Mandatories: ‘P, L, O’ letters
Creative Guidelines:Something that reflects the online nature of the business.
Reflects community and environmental awareness values.
Corporate ID Design Brief
sacred cow enterprises
Initial concept sketches
Corporate ID Design Brief
sacred cow enterprises
First / Second Draft sketches
Corporate ID Design Brief
sacred cow enterprises
Final Logo
Font (large)
colour
Velocity (dafont.com)
73 54 28 6 (HEX# 556D8D)
Font (small)
colour
Myriad Pro
88 75 58 71 (HEX# 101927)
Corporate ID Design Brief
sacred cow enterprises
Stationary
Corporate ID Design Brief
sacred cow enterprises
Stationary