Demo Day Playbook

7/25/2019 Demo Day Playbook

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Demo Day Playbook



Agenda

1. Objective of ‘Demo Day’2. Presentation preparation3. During presentation4. Preparation for after pitch

5. At event6. After demo day secrets



Objective of Demo Day



Objective of demo day is to get investorinterested enough to take a meeting

This is not your pitch.Goal is to showinvestors enough thatthey want to meet youand learn more. Don’t

try to force it...thatnever works out.



Give investors enough to want to meet yo

● Market and busine● Big problem/oppor● Big solution ( and h

differentiated from ● $$$ (How much mo

need and how it widistributed)$



Get the meeting...that is



Change your perception or demo day wibe a huge let down

● It only feels like it is importantas it is a milestone● If you can say you have

already started raising yourround it is impressive

● Some people have closedround before demo day….

● Demo day is a big deal but notso much

Function DD Day

everything)

return big * impa

error: parameters

everything) impac



Your Deck



Your slides support the story YOU’RE

telling

● Focus has to be on you… you don’t wthem staring at screen. Investors inveYOU not the deck.

● Keep it simple

● You should be able to do the pitch witthe deck



Key Parts

1. What (you’d be surprised how many people forget..) simple sen

what you do… We are making apple pies

2. Big vision- We have a big vision to do revolutionize apples by d

3. Problem- People that like fruit like me hate apples

4. Your Impact oriented solution- We are going to make apple pie

5. Market size- There are about 330 million people that like fruit a

like to improve their apple eating experience.

6. Team- We’ve done this before with broccoli

7. Traction- These are the milestones we’ve hit so far

8. Product/service- Our patent pending apple pie making process

market.

9. Ask- We need 500k to scale apple pie operations to 10x.



Extra pointers

Social impact integrates/permeates throuyour story and deserves more than one s

Market sizing slide should come with

references.

Simplicity is King. No animations



Most Especially for Diaspora Demo Day

Magic number

6Minutes to pitch



Presentation Preparation



We talking about... practice

Make the complex simpleby practicing

Record yourself

Get people who don’t likeyou or are superobjective to review yourpitch

Don’t practice uyou get it right

Practice until yocan’t get it wron

Anonymous



Accept something might and probably wilwrong

Technology glitches

Random interruptions

Overall, be preparedto roll with thepunches



Don’t tell a story for the sake of storytell

Stories help peoplereal issues by creaemotional connectfacts.

Keep it to the pointhe story short but

“Storytelling is

about connecting toother people andhelping people to

see what you see.” -Michael Margolis



Extra pointers

The faster I understand what you’re doin

faster I can actually start listening to you

Show products, service in action, or quo

from early users. Helps to further contex

Know your competitors and how you diff



During the presentation



Words to live by during presentation

smileDrip With

Confidence

Have a senseof humor

BoldPassionate

Persuasive

Tease but give a way to follow up



Preparation for after pitch



Get business cards and the attendance l

Know who would be interested in learninabout your company and target them podemo

Research the investors that will be in theKnow what they’d invest in.



Know thyself

Know your objectives and clear about whyou are.

What are you needs? Do you need an

introductions? Money? Advise?



At Event



Have an engagement strategy

Leave everyone you speak with wanting

Always work to get a next step with key you meet.

Its more than the founder talking to peoptakes all hands on deck.



Butterfly Effect

Post demo might be more important than itself. Meeting people increases your netwand allows you to further improve your chof capturing opportunities



After Demo Day



A.D = After Demo

Follow up with the new contacts

Send simple emails with your slide deck

Ask for feedback



Secrets



Get people excited and the rest will fol

What gets people excited?

1. People/Impact – Tell the human story2. Traction - Exponentially rising metrics3. Revenue, sustains any organization4. Service & distribution channel innovat5. Cool uses of technology6. Great Impact Business Model Design

(Greatly underestimated)



LE FIN

Documents

Demo Day Playbook