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Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard We make email delivery easy Welcome

TechStars Demo Day 2009

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This is Isaac, our co-founder and founding CEO, presenting SendGrid in front of hundreds of investors and community members at the Boulder Theater in 2009 during TechStars' annual Demo Day.

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Page 1: TechStars Demo Day 2009

Isaac Saldana, Jose Lopez, Tim Jenkins, Kyle Kermgard

We make email delivery easy

Welcome

Page 2: TechStars Demo Day 2009

Email Categories

• Personal

• Marketing

• Transactional

Page 3: TechStars Demo Day 2009

• Examples of transactional emails…

Transactional Emails

Page 4: TechStars Demo Day 2009

Friend Requests

Page 5: TechStars Demo Day 2009

Twitter Followers

Page 6: TechStars Demo Day 2009

Shipping Alerts

Page 7: TechStars Demo Day 2009

Transactional Email Problems

• Deliverability• Scalability• Lack of insight• Time consuming

Page 8: TechStars Demo Day 2009

Email Delivery Made Easy

Easy integration | Hosted service | Zero coding

Page 9: TechStars Demo Day 2009

Deliverability

• 20% non-delivery is typical

• Costly – missed opportunities– If 1% of Ebay’s yearly email is missing they

lose $14 million dollars

Page 10: TechStars Demo Day 2009

Deliverability (solved)

DKIM

DomainKeys

ISP Rate Limits

SPF

CAN-SPAMUnsubscribes

Delivery Monitoring

RDNS

Feedback Loop

Soft/Hard Bounces

Expert system in transactional email to solve problems. On average users increase 20% deliverability by using SendGrid

Page 11: TechStars Demo Day 2009

Scalability

The more email sent the more hardware needed, more software to configure, and more servers to maintain.

Page 12: TechStars Demo Day 2009

Scalability (solved)

SendGrid is a cloud-based service that scales on demand

Page 13: TechStars Demo Day 2009

Lack of Insight after delivery

Page 14: TechStars Demo Day 2009

Metrics Provided by SendGrid

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Time Consuming

• Comply with CAN-SPAM

• Manage unsubscribes

• Add corporate branding

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Before SendGrid

Page 17: TechStars Demo Day 2009

Apply Filters

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After Enhancement

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Marketing 100 million/day

Market Size

Transactional600 million/day

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Many others sending emails

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Competition

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Revenue Model

Basic Silver Gold Platinum

Monthly Price $9.95 $79.95 $199.95 $799.95

Price per email $0.001 $0.00075 $0.00050 $0.00045

Custom IP

Click Tracking

Open Tracking

White label

Reseller Panel

Priority Support

Page 23: TechStars Demo Day 2009

• Direct– Ad campaigns– Social media marketing– Open source integration

• Distribution channels– Hosting companies– Systems administrators– Web development firms

Customer Acquisition

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• Nearly 100 paying customers

• Over 150 million emails sent

• 3 million emails per day

Progress

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• Raise $300k– Solid Sales & Marketing– 400 customers– $60k monthly recurring revenue

• Investors– Email experience– Contacts with hosting providers– Mentorship

Goals

Page 26: TechStars Demo Day 2009

Isaac Saldana, CEOEmail: [email protected]: 951-314-5355Twitter: @isaldana

Thank You