fb/GleanNative @GleanNative Source: National Restaurant Association, Specialty Food Magazine

DEMAND FOR ETHNIC FOOD REFLECTS A CHANGING AMERICA - PART IIITHE MARKETAuthenticity is the most important ethnic food characteristic, based on Mintel’s consumer survey with 66 percent of respondents indicating it as a key factor. The prolonged stuggling economy coupled with the population growing increasingly diverse, has sparked consumer con�dence in preparing cultural restaurant fare in their home kitchens. Food manufacturers and marketers report sales growths in the ethnic food product segmentattracting the attention of women and seniors by providing and promoting products that o�er health bene�ts.

1.2.3.4.5.

6.7.8.9.

10.

Sauces & seasoningsMeals & meal centersDairyBakerySnacksSide dishesProcessed �sh, meat & egg productsSavory spreadsSoupChocolate confectionery

TOP 10 ETHNIC FOOD PRODUCT LAUNCHES (BY CATEGORY TYPE)

Delicaé Gourmet International Slow Cooker DinnersDishoom Foods Cobra Corn Mumbai MasalaJelly Belly Mooncake Flavored Jelly BeansKing Arthur Flour Vietnamese CinnamonRamar Foods International Magnolia Ice Cream and Milk BarsSatisfy Your Soul Apple ChutneySnapdragon Pad Thai Ginger Rice Pasta Stir-FryTerrapin Ridge Ethnic Inspired Dips Thai Kitchen Spicy Thai Mango Dipping & All-Purpose SauceTonton Kobe BBQ Sauce

RECENT PRODUCT INTRODUCTIONS

1,636767

35515

2,953

55.426.0

1.217.4

100.0

SALES OF ETHNIC FOOD BY SEGMENT (2011)

Mexican/Latino foodAsian foodIndian foodOther ethnic foodTOTAL

$ million % market share