Dell Supply chain Management

IntroductionDells success relies on the fact that it has a

unique supply chain.Through the chain, it is able to get the

needed information from the clients and pass it to the suppliers.

It also ensures that a close relationship with the customers is maintained through the use of a direct sales model.

Information flow in the supply chainExchange of information is a key internal

process in the organizationMakes use of the customer-supplier loop

and the sales-procurement-supplier loop.Organization uses collaborative tools that

make use of modern technologies.Has a sophisticated online access.Makes use of oracle products to ensure that

the flow of information is as expected.

Flow chartGet

product supply

enough

stock?

Engage in sales

Place the order to get

supplies

Sell to the needed

customers

Direct sales model

Identify customer

needs

Process matrixEstablish the right process matrix to use in

measuring the supply chainA good example is the benefits measureThe use of process metrics can be effective

in identifying the progress of the components, discovering the various areas that need more attention and also taking note of the areas that need more resources depending with the needs of the customer

ReferencesLi, L. (2007). Supply chain management:

Concepts, techniques, and practices enhancing the value through collaboration. Hackensack, NJ: World Scientific.

Leeman, J. (2010). Supply Chain Management: Fast, flexible supply chains in

manufacturing and retailing. Dusseldorf: Institute for Business Process Management.

Mangan, J., Lalwani, C., & Butcher, T. (2008). Global logistics and supply chain management. Chichester, England: John Wiley & Sons.