Delivering Content to Mobile Devices BTYB The Leader in Mobile Search & Live Entertainment

Delivering Content Delivering Content to Mobile Devicesto Mobile Devices

BTYBBTYBThe Leader in The Leader in

Mobile Search & Mobile Search & Live EntertainmentLive Entertainment

Mobile converges Video and Radio

Nascar/VOIP/Wireless

Wireless Market Metrics

The Current Mobile Landscape

Source: Polaris Group

There are nearly 1.8 billion wireless subscribers Worldwide (Bauer et al. 2005, World Telecoms 2005)

Mobile phones offer a reach never seen before by an other medium. Today, more people have mobile phones than landline phones

By 2010, it is expected that there will be 3.9 billion subscribers which represents 50% of the world’s population (Bauer, 2005)

About 95% of subscribed cell phones are SMS capable. (CTIA, Feb 2006)

There are 207.9 million U.S. wireless subscribers (CTIA, Apr 2006)

In the past 18 months, U.S. wireless subscribers grew by 25 million making this the highest growth year ever. (CTIA, Sept 2005)

Europe is the most mature wireless market with 96% penetration rates, followed by Japan (79%) and the US (69%). (World Telecoms, 2005)

Cell phone penetration is currently 69% of the U.S. population (70% in majormetro areas). By way of comparison, this is better than penetration figures for cable TV, home internet access and PC’s in the home.

SMS Market Metrics



Worldwide over 350 billion SMS are exchanged across the world’s mobile networks every month, with over 15% of these messages being classified as commercial, or marketing messages. (Yankee Group 2005)

In the U.S. approx. 10 billion SMS are sent each month in 2006. For the same period in 2005, approx. 7 billion SMS were sent each month and 2 billion in 2004. Which represents a growth of 350 % year to year.

SMS Growth Year-to-YearMonthly Message Volume

(Billions)

0

2

4

6

8

10

12

2004 2005 2006

About 200 million American adults have SMS-enabled devices

In the US today, the average age of text messaging users is 38

27% of them say they have used the text message feature on those phones within the past month.

34% of those aged between 18-24 send 36 or more messages a week

SMS usage and revenue is exploding in the U.S. and expected to exceed 10 billion messages and $430 Million PER MONTH

Wireless Revenues

Total Annual Wireless Revenues

$0

$25

$50

$75

$100

2004 2005

Billions



In April 2005, 26M wireless subscribers accessed mobile news and information.

1 billion WAP impressions are generated each month in the U.S. (CTIA, 2006)

Wireless Revenues



Annual Wireless Data Revenues

0

2

4

6

8

10

2004 2005

Billions

The major driver of higher ARPU will be data rather than voice services

Mobile data services are expected to be a $154 billion market in 2008

47% from content downloads/streaming

53% from messaging

SMS Market Metrics



.

30% of small & medium sized businesses intend on using SMS platforms to reach their customers in the next 12 months (I-Newswire, Oct 2005)

Of those companies using SMS platforms, 72% report an increase in turnover of 10% or more and they attribute it to use of SMS in their marketing mix (I-Newswire, Oct 2005)

Opt-in SMS-based interactive campaigns have a much higher response rate than other channels with response rates of up to 70% vs. 3-6% click thru rates on internet ads (I-Newswire, Oct 2005)

In Europe, 80% of cell users want mobile coupons In April 2005, 26M wireless subscribers accessed mobile

news and information. 1 billion WAP impressions are generated each month in

the U.S. (CTIA, 2006)

SMS Market Metrics



Global SMS Usage was expected to exceed 1,000 billion messages in 2005 with revenue exceeding $35B. Total mobile subscribers worldwide passed 1.5B in 2004, from just 17 million in 1991. Growth in subscribers is expected to cross the 2B mark by the end of 2005, and be over 3.5B by 2010. SMS usage and revenue is exploding in the U.S. and expected to exceed 8.6 billion messages and $430 Million PER MONTH

About 165 million American adults have SMS-enabled devices

27% of them say they have used the text message feature on those phones within the past month.

34% of those aged between 18-24 send 36 or more messages a week

UpSNAP Solutions

Our Solutions: UpSNAP offers a basket of SMS and Audio services that bring fun, information,

and entertainment to mobile devices. Our services include:

Mobile Search with Text Messaging Content (Free and Premium)* Free 411 * Weather * Horoscopes

* Jokes * Sports Scores * Price Comparison* Bible Passages * Pick-Up Lines *Package Tracking* Calorie Counter * Spelling * and More!

All these SMS services are supported by UpSNAP’s Patent Pending Pay per Call Technology that allows customers to connect directly with merchants.

Audio Content (Free and Premium)* NASCAR In-Car * ESPN Radio * College Basketball

* Music * Entertainment * Homeland Security Alerts* Comedy * Horoscopes * Inspirational* and More!

Premium Services: Streaming Audio

UpSNAP Streaming Audio

Powered By

1

3

1. ALERT MESSAGE SENT TO USER (main topic of alert included).

THREAT LEVEL THREAT LEVEL INCREASEINCREASE

MASS TRANSIT MASS TRANSIT SECTORS IN NY AND SECTORS IN NY AND DC. FOR AUDIO DIAL DC. FOR AUDIO DIAL

0000000000.0000000000.

2

ALERTSERVER

STREAMINGAUDIO

SERVER

2. USER DIALS INTO AUDIO SERVER (OPTIONAL)3. AUDIO STREAM W/ EXTENDED DETAILS RETURNED TO

USER

INFORMATION SOURCESOne Solution

$10Subscription

SHORT-CODE SEND

4ESPN or 2SNAP

$5-7 per Month to

Media Partner

Carrier &Transport

$3-5

OFF Deck Strategy

UpSNAP Free Mobile Search SMS Services

Text your sign to 2snap (27627) your sign receive your horoscope for the day.

Receive your astrological guidance in 30 seconds or less.

Receive fun and entertaining text messages including jokes,

pick-up lines, Magic 8 Ball advice, and horoscopes.


Search by TXT to “radio or “Music”

2snap (27627)

Listen & enjoy from our selection

of 130 stations

Txt messaging and VoIP work on almost

ALL of the 200 Million US handsets


English language commands can be easily typed in. Search by Area

Code, Zip or City

Our SMS server responds with an easy

menu choice

UpSNAP initiates a call connecting the user

directly to the selected merchant at no cost

Value Chain

Core Technology

UpSNAP leverages its proprietary & patent-pending technologies to deliver seamless integrations into partner infrastructures and customer devices.

• Mobile Search: A flexible and channel-driven text-based search delivers results from a mass database of true mobile content.

• Swing Platform: Our SWInG platform enables mobile access to virtually any type of live and on-demand streaming audio content to create solutions for today's end-users.

• Pay per Call: Our proprietary, patent-pending solution employs a rich VoIP technology that allow users and merchants to direct call- connect from search results.

• Sports Manager: Manages Streaming of Live Events including live NASCAR In-Car and ESPN Radio

• Multiple Interfaces

* SMS Network and device agnostic delivering text content to over 180 million device

* WAP Interface Currently deployed and proven on the Sprint/Nextel Network

* Brew Interface Provides data streaming to CDMA Networks including Verizon Wireless and Alltel

* J2ME Interface Provides data streaming to open CDMA Networks including Sprint and Cingular

$10Subscription

SHORT-CODE SEND

4ESPN or 2SNAP

$5-7 per Month to

Media Partner

Carrier &Transport

$3-5

OFF Deck Strategy

Bringing Mobile Search and Entertainment Everywhere

UpSNAP provides the first mobile search & entertainment offering that can be used on ANY phone

•Mobile Search: Txt based mobile search today works on any cell-phone. Downloadable search clients developed for high-end users.

•Audio Channel: live and on-demand streaming audio to mobile works on all 190M handsets in North America.

• VoIP: VoIP broadcast model scales to support millions of phones inexpensively

• Voice based Search Allows mobile users to use voice to search for premium and free content

• Location Based Search

Mobile Opportunities for Premium content

New Subscription Revenue (Recurring or One time) New Advertising Revenue (Pay per Call, $9 avg) Real-time updates to Static data (ex. Research Reports) Video/Audio

The Market for Mobile Data

Industry Observations

The global mobile data market will exceed $200 billion by 2010, predict technology analysts at Frost & Sullivan.

Documents

Delivering Content to Mobile Devices BTYB The Leader in Mobile Search & Live Entertainment