Samsung Galaxy’s Mobile Entertainment Strategy

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Samsung Galaxys Mobile Entertainment Strategy. Paul Kontonis , Chairman of the Board, International Academy of Web Television; VP/Group Director, Brand Content, The Third Act, Digitas Nancy Tamayo , Head of Brand Partnerships & Media Sales, Collective Digital Studio. - PowerPoint PPT Presentation

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  • Samsung Galaxys Mobile Entertainment Strategy

    Paul Kontonis, Chairman of the Board, International Academy of Web Television; VP/Group Director, Brand Content, The Third Act, Digitas

    Nancy Tamayo, Head of Brand Partnerships & Media Sales, Collective Digital Studio

  • The Samsung Galaxy S II Mobile Entertainment Strategy

  • THE GOAL: Illustrate the power of the Samsung Galaxy S II handset as a mobile entertainment platform.

  • THE SOLUTIONInfluential TalentEntertaining ContentCross-Platform EngagementContent CurationSocial Media OutreachKey PartnershipPR SupportOwned Media

  • Influential Talent: FreddieW The Worlds Most Powerful YouTube Star - Business Insider, January 2011YouTubes #5 Most Subscribed Director (over 3 million subs)Over 545 million total upload viewsKlout Score = 73Avg. 6 million views per videoFacebook = 490,000 fansTwitter = 172,000 followersFreddie Wong & Brandon Laatsch

  • Entertaining ContentGamer Commute

  • 11,182,436

  • Cross-Platform Engagement

  • Content Curation

  • Social Media Engagement

  • Key Partnership7 of the top 50 Stars29 million Subscribers100 million likes16 million followersConfidential*Over 300 million monthly video viewsTop emerging & established talent

  • Defining Success YouTube:Over 9.6 million video views in 30 days12.6 million views to dateOver 98.3% positive responses112,430 commentsFacebook & Twitter:Reached over 570,000 fans 5,814 likes948 commentsAdAges #1 Viral Video of September 2011

    iMedia Summit 2012

  • iMedia Summit 2012#1 Top Rated Video and Entertainment Video during launch week#1 Most Viewed Entertainment Video in September#3 Top Rated Video in September#3 Top Favorite Entertainment Video in September22% of the overall views came from mobile users800K views came from mobile users on day #1

  • Social Media Success31,615 active users22,441 new earned likesShare of voice rose by 7%, acquiring 5% from Apple600 custom cases to the first respondents (4 Collective artists)Source: Deep Focus

  • Audience FeedbackiMedia Summit 2012

  • Social Video Branding Done RightSamsung stormed the viral video chart this week, debuting at No. 1In Epic Smartphone Battle, Samsung Nudges Apple Out of First Place - AdAge Digital, Oct. 2011

  • Thank You

    Need a hi-res .png of Digitas logo*Need a hi-res .png of Digitas logo*The Solution/Partnership with Collective Digital Studio Influential Talent Freddie W, YouTube's Most Powerful Star, who could create unique, ownable Galaxy branded contentEntertaining Content Create ownable, shareable, "snack" sized entertainment that's made for mobile viewingCross Platform Engagement Galaxy SII Microsite featuring branded content, YouTube MastHead for Impact, Facebook App. Predictor, Targeted media across YouTube and on FreddieW Channel featuring the branded contentCuration of Content/Apps by Talent -Social Media/Marketing/Blog Outreach by Talent Drive Engagement & ViewershipPR Push from all Agencies & Partners -Key Partnership with Studio/Distribution to execute on everything Collective Digital Studio*Influential Talent Freddie W, YouTube's Most Powerful Star, who could create unique, ownable Galaxy branded contentKlout Score of 73 = Thought Leader*Entertaining Content Create ownable, shareable, "snack" sized entertainment that's made for mobile viewing

    *Entertaining Content Create ownable, shareable, "snack" sized entertainment that's made for mobile viewing

    Grand Theft Auto (intro, dressing)Just Cause (on top of car)Frogger crossing streetHalo flipping the carMinesweeper (on computer)

    *Cross Platform Engagement Screenshots w/key metric call outsFreddieW1 Homepage with Gamer Commute show info box involvementKey comments/engagement from fansFreddieW2 Homepage with BTS with info box touting Samsung involvementYouTube Masthead AdsYou Tube AdsFacebook visual of FreddieW page & AppredictorTwitter visual****Success Metrics:Views -Engagement stats/comments from fans on YouTube, Facebook, twitter, blogsPR press clipsAccolades most viral video on Visible Measures; top viral videoSales reference to article about how phone was key to Samsung's Q3 salesQuote from Brian Wallach @ Samsung (Paul was working on this)*Success Metrics:Views -Engagement stats/comments from fans on YouTube, Facebook, twitter, blogsPR press clipsAccolades most viral video on Visible Measures; top viral videoSales reference to article about how phone was key to Samsung's Q3 salesQuote from Brian Wallach @ Samsung (Paul was working on this)****Need a hi-res .png of Digitas logo*

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