Upload
eric-bernhard
View
242
Download
0
Embed Size (px)
Citation preview
ADOBE DOES MOST OF THE WORK FOR US
IT SHOULD REALLY LOOK LIKE THIS
What we call data is actually knowledge
Data Insight Action
What we call insight is actually understanding
What we call action is actually wisdom
Analyzing Deciding Executing
MFRAME FOR SOCIAL RECRUITMENT
Turning Ideas Into Action Strategic Vision
Consistency Define social engager
Grow social engager base
Establish Presence
Company of Choice
Enhance Social
Recruitment
EngrainProvider of
Choice Mentality
Encourage Discussion
Evolve Social Brand Perception
Positive Social Sentiment Response Times
Familiarity Brand Loyalty
PRIORITIZE INTERACTIONS
VALUABLE & NOT USEFUL
VALUABLE & USEFUL
NOT VALUABLE & USEFUL
NOT VALUABLE & NOT USEFUL
VALUE TO BUSINESS
USEFUL TO CONSUMER
SITE ENGAGEMENT RATE
WINDOWS 10 CONTENT PAGE
2 minute video1 Point start video
2 points watch 25% of video5 points watch entire video
34 second video1 Point start video
2 points watch 75% of video3 points watch entire video
SITE ENGAGEMENT RATE
WINDOWS 10 CONTENT PAGE
4 points for tertiary call-to-shop
2 points for quaternary call-to-shop
3 points for store finder
SITE ENGAGEMENT RATE
WINDOWS 10 CONTENT PAGE - INTERACTION LIST
Category Interaction Points
Videos
Start watching Windows promo video 1 1Watch ¼ of Windows promo video 1 2Watch entire Windows promo video 1 5Start watching Windows promo video 2 1Watch¾ of Windows promo video 2 2Watch entire Windows promo video 2 3
Push to more detail Click topic tab links 3
Push to product listingsClick learn more about Microsoft Office 2Click on tertiary call-to-shop 4Click on quaternary call-to-shop 2
Navigation Scroll ½ down page & stay longer than 15 seconds 2Push to offline Click on store finder 3
Engagement Score RangeNot Engaged 0-7Barely Engaged 7-12Slightly Engaged 12-18Mildly Engaged 18-25Highly Engaged 25-30
SITE ENGAGEMENT RATE
HEARTBEAT
0
5
10
15
20
25
30
Jan 15 Feb 15 Mar 15 Apr 15
Segment Page Product Page Search Results Page Home Page Search & Promote Page Compare Products Page
Easter
A/B test home page