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DATA CENTRE PRICING UK

2014 to 2019

Published: January 2014

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Data Centre Pricing UK – 2014 to 2019 Table of Contents

Copyright Tariff Consultancy Ltd 2014 2

Data Centre Pricing UK - 2014 to 2019

A Table of Contents

Page Number A list of tables and charts used in the report 2 A list of Data Centre companies mentioned in the report 5 Executive Summary 6

The main highlights of the report 8 Introduction – Data Centre Pricing UK – 2014 to 2015 report 14 Research Methodology 15 Chapter One – A market overview of the UK Data Centre market 19 - Introduction 19 - The landscape for Data Centres in the UK 20 - UK Key Data Centre players 21 - UK Carrier Based Data Centre segment 26 - UK Carrier Neutral Data Centre segment 30 - UK Premium Data Centre segment 32 - Key Point Summary 34 Chapter Two – Pricing for Data Centres in the UK 35 - Introduction 35 - Average rack space pricing for UK Data Centres 35 - Installation charges 37 - Administration charges 38 - UK Data Centre pricing per square metre 38 - UK Data Centre pricing for cage space 40 - UK Data Centre pricing for cross connects 41 - UK Data Centre pricing for power 41 - Basic UK industrial power costs 43 - Average customer power for UK Data Centre facilities 43 - Average UK Data Centre pricing per kW bundle per rack 44 - Average UK Data Centre Watts per square metre pricing 45 - Average Data Centre pricing trends in the UK 46 - UK Data Centre pricing for supplementary services 48 - A pricing forecast for Data Centres in the UK from 2014 to 2019 49 - Key Point Summary 49 Chapter Three – The future developments in the UK Data Centre market 51 - Introduction 51 - The key statistics in the UK Data Centre market 51 - New planned UK Data Centre developments 51 - A forecast for UK Data Centre space from 2014 to 2019 55 - A forecast for UK Data Centre revenue from 2014 to 2019 56 - A forecast for UK Data Centre rack space pricing from 2014 to 2019 57 - A forecast for UK Data Centre pricing per square metre from 2014 to 2019 59 - A forecast for UK Data Centre pricing per kW from 2014 to 2019 60 - The key trends taking place in the UK Data Centre market 60 - Key Point Summary 61 Chapter Four – Conclusions 62 Appendix 4

64

- Appendix One – A glossary of terms used in the report 64



A list of tables and charts used in the Data Centre Pricing UK – 2014 to 2019 report

Figure 1 – A chart showing the forecast growth in the UK Data Centre segment raised floor space from the end of 2014 to the end of 2019 (in square metres)

Figure 2 – A table showing the forecast growth in the UK Data Centre segment raised floor space from the end of 2014 to the end of 2019 (in square metres)

Figure 3 – A chart showing the forecast increase in average UK Data Centre raised floor space facility size from the end of 2014 to the end of 2019 (in square metres)

Figure 4 – A chart showing the forecast increase in average customer power per UK Data Centre facility from the end of 2014 to the end of 2019 (in MW)

Figure 5 – A chart showing the change in average UK rack space pricing from 2010 to 2019 (in Euro per month)

Figure 6 – A pie chart showing the breakdown of the numbers of UK Data Centre facilities by the 3 main Data Centre segments as the end of 2014 (in per cent)

Figure 7 – A pie chart showing the breakdown by UK Data Centre raised floor space of the 3 main Data Centre segment types as of the end of 2014 (in per cent)

Figure 8 – A chart showing the total amount of facility raised floor space as of the end of 2014 for the UK, Germany, France & the Netherlands markets (in square metres)

Figure 9 – A table showing the DRT (Digital Realty Trust) UK Data Centre facilities (in square metres) Figure 10 – A table showing the Equinix UK Data Centre facilities (in square metres) Figure 11 – A table showing the SDC Infinity UK Data Centre facilities (in square metres) Figure 12 – A table showing the TelecityGroup UK Data Centre footprint by raised floor space (in

square metres) Figure 13 – A chart showing UK forecast Data Centre raised floor space from the end of 2014 to the

end of 2019 (in square metres) Figure 14 – A pie chart showing UK Carrier Based Data Centre raised floor space as a proportion of

total UK Data Centre space as of the end of 2014 (in per cent) Figure 15 – A chart showing the forecast increase in UK Carrier Based Data Centre raised floor space

from the end of 2014 to the end of 2019 (in square metres) Figure 16 – A chart showing forecast average retail standard rack space pricing for the UK Pan

European, Carrier Neutral & Premium Data Centre segments as of 2014 (in Euro per month)

Figure 17 – A pie chart showing the forecast increase in UK Carrier Neutral Data Centre raised floor space as a proportion of total UK Data Centre space as the end of 2014 (in per cent)

Figure 18 – A chart showing forecast UK Carrier Neutral Data Centre raised floor space from the end of 2012 to the end of 2017 (in square metres)

Figure 19 – A pie chart showing the forecast increase in UK Premium Data Centre raised floor space as a proportion of total UK Data Centre space as the end of 2014 (in per cent)

Figure 20 – A chart showing the forecast increase for Premium Data Centre raised floor space from the end of 2014 to the end of 2019 (in square metres)

Figure 21 – A chart showing forecast average rack space pricing as of 2014 in the Netherlands, France, Germany & the UK (in Euro per month)

Figure 22 – A table showing standard retail average UK rack space pricing by Pan European Data Centre, Carrier Based Data Centre, overall Average Data Centre and Carrier Neutral Data Centre segments from January 2010 to October 2013 (in Euro per month)

Figure 23 – A chart showing the trends in rack space pricing per UK Data Centre segment from January 2010 to October 2013 (in Euro per month)

Figure 24 – A chart showing the forecast upper quartile average rack space pricing in the UK, France, Germany & the Netherlands as of the end of 2014 (in Euro per month)

Figure 25 – A chart showing selected UK Data Centre installation charges (in Euro) Figure 26 – A table showing the percentage differences between average UK Data Centre pricing per



square metre per month by Data Centre segment as of 2014 (in per cent) Figure 27 – A chart showing forecast standard retail per square metre pricing between London & non-

London Data Centre facilities as of 2014 (in Euro per month) Figure 28 – A table showing selected UK Data Centre cage space pricing (in Euro per month) Figure 29 – A table showing selected UK Data Centre cross connect pricing (in Euro per month) Figure 30 – A table showing UK industrial power costs from 2009 to 2013 in Euro cents per kW hour

compared with the EU-27 country average Figure 31 – A chart showing forecast average customer power per UK Data Centre facility from the

end of 2014 to the end of 2019 (in MW) Figure 32 – A chart showing average standard UK Data Centre pricing per power bundle (kW) per rack

(in Euro per month) Figure 33 – A chart showing standard average UK Data Centre Watts per square metre pricing (in Euro

per month) Figure 34 – A pie chart showing a breakdown of the number of UK Data Centre facilities by city (in per

cent) Figure 35 – A pie chart showing a breakdown of raised floor space of UK Data Centre facilities by city

(in per cent) Figure 36 – A table showing the breakdown of UK Data Centre raised floor space by city (in percent) Figure 37 – A chart showing forecast average per square metre pricing for UK Data Centres from the

end of 2014 to the end of 2018 (in Euro per square metre per month) Figure 38 – A table showing the key statistics of the UK Data Centre market as of the end of 2014 Figure 39 – A table showing selected new UK Data Centre facilities in the London area Figure 40 – A table showing selected new UK Data Centre facilities outside the London area Figure 41 – A chart showing UK Data Centre raised floor space growth from 2010 to 2013 (in square

metres) Figure 42 – A chart showing forecast average UK Data Centre raised floor space from the end of 2014

to the end of 2019 (in square metres) Figure 43 – A chart showing the occupancy rates for TelecityGroup UK Data Centres from 2010 to

2013 (in per cent) Figure 44 – A chart showing average UK Data Centre utilisation rates from the end of 2014 to the end

of 2019 (in per cent) Figure 45 – A chart showing the forecast increase in UK Data Centre revenues from the end of 2014 to

the end of 2019 (in Euro per square metre) Figure 46 – A chart showing the forecast UK Data Centre revenue from 2014 to 2019 (in millions of

Euro per month) Figure 47 – A chart showing the forecast UK Data Centre rack space pricing from the end of 2014 to

the end of 2019 (in Euro per month) Figure 48 – A chart showing forecast UK Data Centre pricing per square metre from the end of 2014

to the end of 2019 (in Euro per month) Figure 49 – A chart showing forecast UK Data Centre average pricing per kW from the end of 2014 to

the end of 2019 (in Euro per month) Figure 50 – A chart showing forecast average standard UK rack space pricing compared with rates in

France, the Netherlands and Germany (in Euro per month)


A list of UK Data Centre companies mentioned in the Data Centre Pricing UK – 2014 to 2019 report

Below TCL provides a list of the 61 UK Data Centre providers that are included in this report:

Aegis Aimes Grid AlphaDEX Ark Continuity Services BT Global Services Camro Data Centre Centro Data Centre Citylifeline

Colba DataCentre COLT Telecom Computacenter Manchester Custodian Maidstone CWCS Data Centre Bracknell Data Centre Exchange (DCE) Data Centre Perivale Datum Data Centre Digital Realty Trust (DRT) DSM Equinix Eurohub Everest Data Centres 4D Byfleet

Fast 2 Host

Global Switch

Gyron Internet Ltd

Interoute Interxion Iomart LDeX Leapfield House Level (3) Migration Solutions Norwich Netwise Hosting

Next Generation Data Centre (NGD)

Node 4 North West Colo Onyx Data Centre Portal Data Centre Pulsant Rapidswitch Redstation Savvis SDC Infinity Sheffield Data Centre

Sentrum



ServerHouse Slough Trading Estate SSE Data Centres SunGard Availability Services TelecityGroup Telehouse Europe Telstra Global The Bunker Data Centre UK Fast Verizon Business Virtual Apps Virtus Data Center Vitesse Data Centre Vodafone (formerly C&W Worldwide) Volta Data Centre


Data Centre Pricing UK – 2014 to 2019 Introduction

Introduction – The Data Centre Pricing UK – 2014 to 2019 report

The TCL Data Centre Pricing UK – 2014 to 2019 report provides a unique overview of Data Centre pricing in the UK market – which is currently the largest in Europe by raised floor space and has amongst the highest average rack space pricing per month of all of the European countries of over Euro 1,031 per month per standard retail rack of space.

The UK continues to see a build out of new Data Centre space. Traditionally Data Centre space has been focussed around the London area, with facilities originally began in the Docklands, and to the West of London.

But more recently major Data Centre facilities have been constructed outside of London and the South East region with large campus-style Data Centres being established in areas outside London such as Wiltshire, South Wales and North Cambridgeshire.

These new Data Centre offer each offer potential raised floor space of from 30,000 square metres up to 60,000 square metres (or up to potentially 750,000 square metres in the case of NGD in South Wales) when fully built out - and now aim to attract a wide range of clients, not just the wholesale user. Space is typically being released through the sale of individual data halls, with a gradual build out programme in line with customer demand.

The use of multiple data halls allows the Data Centre provider additional flexibility. Each hall can be customised for the particular power or redundancy requirements of the client or else can be used to provide general Data Centre space for individual enterprise users.

Data Centre providers that have specialised in the supply of wholesale space are targeting the medium or large retail segment user through the packaging of power and space as cage or suite space. Space and power is being provided at smaller units bringing the wholesale provider into competition with other Data Centre providers.

The introduction of new raised floor space by the large Data Centre provider from outside London will provide more user choice but at a lower average price point. The new campus space does not have the same degree of network connectivity as a traditional London based facility but it will provide more options for customers where location is not so important.

The new space will also put a floor on average market pricing. However it is likely that the existing London-based Data Centre will continue to benefit from high utilisation levels due to the ability to connect to a wider range of networks and clients that will be attractive to financial traders, gaming, content delivery and digital media providers.

But the spread of low cost campus-style space outside London will allow telecoms, hosting and integrators to rent low cost high quality raised floor space rather than build their own Data Centre facilities.

Although much of the campus-style Data Centre space is being used for wholesale space, much of the space will re-enter the market as resellers re-sell Data Centre space to retail end-users which will act as a constraint on average market pricing.

The introduction of new UK Data Centre space is being driven by a relatively small number of new Data Centre providers with very large facilities outside the London area including providers such as NGD, Camro and Ark Continuity alone accounting for raised floor space – when fully built out - of up to 130,000 square metres. More UK Data Centre space is also being added by Equinix, SDC Infinity and DRT.



Research Methodology

The updated TCL UK Data Centre Pricing – 2014 to 2019 report was written from the period from the end of November 2014 to the middle of December 2014. The report uses both primary and secondary sources of information. It updates the original UK Data Centre Pricing report first published in 2012. All pricing and forecasts have been extensively revised.

The report is based on a TCL survey and analysis of 59 Data Centre providers in the UK - which have some 151 Data Centre facilities across the country.

It draws on information from previous TCL reports (including the TCL Premium Data Centre report) and from the TCL Data Centre Price Tracker subscription service. The pricing shown in the report is in Euro – and has been converted from GBPs at the rate of 0.83 Euro to 1 GBP. All pricing is shown exclusive of VAT and taxes.

All UK Data Centre raised floor space in this report is converted into square metres from square feet at the following rate:

10 square feet = 0.929 square metres

In the report for consistency all power per rack is shown in kilowatts (kW) per rack and in kilowatts per hour (kW per hour). Total power into the Data Centre from the national grid is shown in MegaWatts (MW) or MVA.

The basis of the report is a unique model of the UK Data Centre market developed by TCL - which includes the key metrics of power, capacity and pricing by facility and by Data Centre provider. The information for the model is obtained from each provider and is then integrated into the TCL database as part of a “bottom up” process.

The report also uses telephone and face to face interviews along with a TCL questionnaire which is used to provide information on Data Centre capacity and demand factors for the forecast.

The TCL report also uses information which comes from a range of sources including independent experts, Data Centre company presentations, telecoms companies, IT companies and real estate companies.

The main Data Centre segments identified in this report

The TCL Data Centre database can be segmented by location and the 3 main types of Data Centre provider segment used in this report. The segment types used are in this report to distinguish between facilities are whether the Data Centre is Carrier Based, Carrier Neutral or a Premium Data Centre provider are shown below -

A Carrier Based Data Centre provider for the purposes of this report - is defined as being a

subsidiary of a telecoms provider and is able to provide a limited choice of telecoms networks from a facility.

A Carrier Neutral Data Centre provider for the purposes of this report - is defined as being a

company which is not part of a domestic network provider and has multiple telecoms networks from a facility.

A Premium Data Centre provider for the purposes of this report - is defined as being able to

support high density power per rack combinations of up to 20 kW or above.



The pricing information in the report is obtained in confidence from the Data Centre companies themselves and is used to derive an average market price for rack space or per square metre overall and for the Carrier Based, Carrier Neutral and Premium Data Centre sectors.

Below TCL provides a breakdown of the numbers of UK Data Centre facility as a proportion by segment type (the segment types include Carrier Based, Carrier Neutral and Premium Data Centres) as of the end of 2014 in the pie chart below –

Figure 6: A pie chart showing the breakdown of the numbers of UK Data Centre facility by segment type as of the end of 2014 (in per cent)

Source: TCL (Sample size – 151 UK Data Centre facilities)

In the TCL survey there are around 94 UK Carrier Neutral Data Centre facilities & around 41 UK Carrier Based Data Centre facilities, and around 16 Premium Data Centres (which can cater for standard power per rack of up to 20 kW or above) – making 151 Data Centre facilities in all in the survey.

The proportion of the UK Carrier Based, UK Carrier Neutral and UK Premium Data Centre segments by raised floor space are also shown in the pie chart below –

Figure 7: A pie chart showing the breakdown by raised floor space of the 3 main UK Data Centre segment types as of the end of 2014 (in per cent)

Source: TCL (Sample size – 151 UK Data Centre facilities)



In terms of UK Data Centre raised floor space more than half of the total space in the TCL survey is for the UK Carrier Neutral Data Centre segment (54 per cent) and is forecast to have over 353,000 square metres of raised floor space as of the end of 2014.

The UK Carrier Based Data Centre segment (21 per cent) has relatively small amounts of raised floor space per Data Centre facility and is forecast to have over 134,000 square metres of raised floor space as of the end of 2014 – and is set to increase raised floor space only slowly.

In most cases the Telecoms provider is renting Data Centre space from wholesale Data Centre providers in the Carrier Neural Data Centre segment.

The UK Premium Data Centre segment is forecast by TCL to have over 25 per cent of UK Data Centre raised floor space with over 162,000 square metres of raised floor space as of the end of 2014 – with the proportion of Premium Data Centre space forecast to rise gradually over time.

The Data Centre Tier classification used in this report

TCL emphasises that it should be noted that the Data Centre Tier grade certification and the Data Centre PUE ratio where mentioned in the report has been obtained from each Data Centre provider and has not been independently verified by TCL in this report.

The Data Centre Tier grade certification is developed by the US-based Uptime Institute and is outlined in the Summary Box below –

Summary Box – The Uptime Institute Data Centre Tier Classification

The Uptime Institute Data Centre Tier Classification

The US-based Uptime Institute has created a standard classification of Data Centre resilience which is as follows:

Tier 1: Single path Power & Cooling distribution; no redundant components – 99.671% availability

Tier 2: Single path Power & Cooling distribution; redundant components – 99.749% availability

Tier 3: Multiple path Power & Cooling distribution but one path active; redundant components – 99.982% availability

Tier 4: Multiple path Power & Cooling distribution with active paths; redundant components – 99.995% availability

The Data Centre Power Usage Effectiveness used in this report

The Data Centre PUE ratio that is used in this report stands for “Power Usage Effectiveness” and measures the total amount of power used by the Data Centre against the amount that is used for IT hardware. The higher the PUE ratio, the lower the proportion that is used by IT hardware, and the more that is used by the Data Centre facility itself.

As an example, if a Data Centre has a stated PUE ratio of 1.3 – for every 1 watt of power consumed by the IT hardware, another 0.3 watts of power is consumed by the ancillary services of the Data Centre.

Again the PUE ratio used in the report is provided to TCL by the Data Centre itself - which has not been independently verified.

The UK Data Centre pricing used in this report

The UK Data Centre pricing used has either been received directly from the Data Centre report – or from an end user – or from published sources.



Where the pricing for individual Data Centres is mentioned in this report the pricing has already been published in the public domain.

It should be noted that the Data Centre pricing received by TCL is list pricing and does not take into account discounts that may be offered for large space or promotional discounts.

For comparison purposes the rack space pricing and per square metre pricing is used with no or minimal power bundles (of 1 kW) or of access to power.

Pricing is based on standard retail rates. In some cases Data Centre providers do offer bundles of power with rack space as a standard offering.


Data Centre Pricing UK – 2014 to 2019 Appendix

Appendix

Appendix One - A Brief Glossary of terms used in the report

Amps: Ampere is a standard unit of electrical current, and is a measure of the amount of electric charge.

Many power in racks are shown in Amps and can be converted into kW as follows –

- 8 Amps = 1.92 kW

- 10 Amps = 2.4 kW

- 16 Amps = 3.5 kW

- 20 Amps = 4.8 kW

MW: Mega Watt: is 1,000,000 (one million) units of watts

kW: kilo Watt: is 1,000 (one thousand) units of watts

kW hour: (kWh) – kilo Watt per hour – is an amount of kilo watts consumed per hour

KVA: is Kilo Volt Ampere which corresponds to 1000 volt amperes. Volt-ampere (VA) is the voltage

multiplied by the current load.

PUE: is Power Usage Effectiveness, a measure of the Power used directly by IT hardware in the Data

Centre against the total power that is consumed, presented as a metric. The lower the metric the more

efficient the facility.

N+1: N+1 is the use of one active back up component which can be shared among a range of components

N+N: N+N is the use of one active back up component for each component.

Watt: named after James Watt; a measure of electrical power. One watt = one ampere of current flowing at

one volt

Free Air Cooling: is a method of cooling heated air in the Data Centre facility by using naturally cool

external air or water without the use of artificial chilling. To purchase this report please contact Caroline Hitchins on +44 (0) 7544 121900 or email [email protected]


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