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DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL PROCESSES SEPTEMBER 19, 2018

DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

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Page 1: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

DATA BASED BUSINESS MODELS

AND NEW INDUSTRIAL PROCESSESSEPTEMBER 19, 2018

Page 2: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M1

COMPANY PROFILE

Founded in March 2017

Capital: share capital of 25.000 EUR

divided into 25.000 shares

Registered Local Court Munich

HRB 233 669 and VAT-Nr. DE 31 2234 938

http://www.caruso-dataplace.com

Key Facts Shareholder Committee

Managing

Directors

Offices &

Team

Data

Storage &

RoutingAlexander Haid &

Jürgen Buchert

Head Office Ismaning (DE)

Development Office

Mannheim (DE)

Capacity: 40 FTEs (full-time

equivalents)

EUonly

ATRI Roland Dilmetz Director

Bosch

Aftermarket

Manfred Baden President

Carat Thomas Vollmar Managing

Director

Continental

Aftermarket

Peter Wagner VP IAM

Eucon Sven Krüger CEO

GVA Maria Kloster Managing

Director

Mobivia Marcel Di Nallo Director

Schaeffler

Aftermarket

Michael Söding CEO

ZF Helmut Ernst VP

Aftermarket

Page 3: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M2

OUR BUSINESS MODEL

DATA

PROVIDER

DATA

CONSUMER

B2B

B2C

B2B2C

B2B

Contract

Providing Data Brokering Data Consuming Data

Definition of Prices,

Terms & Conditions

Acceptance of Prices,

Terms & Conditions

Added Value for

B2X Use Cases

Page 4: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M3

THE ENABLER FOR CONNECTED MOBILITY SERVICES

In-Vehicle

Data

Vehicle

Information

Process

Data

Search

Acquire

Use

Maintain

Collaborate

Sell

Sell

Learn

Produce

Page 5: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M4

PARTNER USE CASES MAP (08/2018)

IN-VEHICLE

DATA

VEHICLE

INFORMATION

PROCESS

DATA

Vehicle Service DuePull and prepare regular

workshop jobs

Repair on the SpotReduce downtime by

better information

GPS-based MarketingAttract near-by vehicle

into workshop

Part & Price InfoGet Information about

Parts and Prices

Field Data ReportsGain Insights about

Vehicles in Field

Driving SafetyDTC Recommendations

& Remote Diagnostics

Vehicle TrackingVehicle Monitor for

Mileage, GPS, Trips

Fraud ProtectionProtect Insurance

against fraud by alerts

Asset ManagementEnable detailed assets

for vehicle Insurance

Cost of OwnershipPredict value and cost of

ownership

Vehicle CertificationCertify history mileage,

ws jobs & damages

Map InformationGet and Place Map

Information

Location ManagementManage location &

reputation on maps

Vehicle 2 PartsEnable identification &

cross-references of parts

Vehicle HealthMonitor status and

health of vehicle

Driver ScoreQualify Driver based on

Driving Behavior

Complaint MgmtHandle and analyze field

complaints

Workshop BookingOnline booking of

workshop slots

Algorithm ValidationValidate innovative

services & algorithms

Driving ConvenienceProvide convenience info

(parking, traffic, etc.)

Real Market AnalysisInsights by Invoice

Reverse Engineering

Page 6: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

5 C A R U S O - D A T A P L A C E . C O M

INDUSTRIAL PROCESSES IMPROVEMENT POTENTIAL

DOWNSTREAM: warranty management

• Field quality management processes today are mostly based on reaction to occurrence of failures. Shipping and analyzing parts samples is effort intensive and expensive.

• For mechanics in the workshop it is often difficult to identify straight away the root cause of the failure on recent vehicles under warranty. Thus a substantial portion of parts are changed needlessly.

• Quality issues tend to be detected late, generating high costs.

UPSTREAM: real field load analysis

• Sharing live load data and manufacturing data offers the possibility to improve products specifications and design based on vehicles real usage.

• Cost can be reduced by avoiding over-designs. Possible deviations between parts specifications and real use can also be detected at an early stage.

Page 7: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M6

PLATFORM FOR OEM – TIER 1 DATA EXCHANGES

OEM DATA

• Vehicle data

• Warranty data

• Diagnostic data

TIER 1 DATA

• Product data

• Warranty data

• Parts process data

CLOSED SYSTEMS

NEED FOR A TRUSTEE

TO ENABLE SENSITIVE DATA MERGE

Need for a fast and cost effective data exchange platform for:

Warranty processes, recall campaigns management, field load data…

Page 8: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M7

PLATFORM FOR OEM – TIER 1 DATA EXCHANGES

Trustee Service Hosting Environment

Trustee Data Storage

Brokering Platform

Data access and usage

Brokering & transformation

Data lifecycle management

Ad

ap

ter

Ad

ap

ter

Marketplace with Data & Service Catalogue,

Contracting, Billing, Monitoring,…

Raw Data Storage

AFQM Service InstanceAFQM Service InstanceService Container Hosting Environment

Partner Implemented Service

Result Data Storage

Models

Trustee service hosting environment

• Host partners’ services on Caruso

• Enable Big Data advanced analytics

functionality

Brokering platform

• Provisioning of data & services

• Contracting, pricing, billing as a service

• Visibility and data access rules

• Data privacy & consent management

• Adapter framework and APIs

• Semi-automatic onboarding

Trustee data storage

• Data provisioning on-platform

• Extended data lifecycle management

• Controlled access, role- and scenario based

Analytics Pilot in

Q4/2018

OEM

Tier 1

Page 9: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M8

HARMONIZING DATA & ENFORCING ACCESS RIGHTS

Data harmonization

• Integration of service consumer systems for data delivery to service

• Harmonization of proprietary data formats

Data protection enforcement

• Service consumers can only access

data for which they have the

appropriate access right

• Prevention of abusive service

behavior through technical and

organizational measures

Page 10: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M9

OUR CONTACTS

Jürgen Buchert

Managing Director - Shareholder Management

CEO TecAlliance GmbH, responsible for Global Industry Solution

driving the Digital Automotive Aftermarket. Experience in OE

Vehicle Data, OE Parts Data, Repair and Maintenance

Information, Car Parc, Order to Invoice Management, Master

Data Management, Service and Repair Job Management.

Alexander Haid

Managing Director

20 years experience in global & regional senior management

positions in the international automotive after sales industry.

Extensive experience in B2B Business across various sales

channels, commodities & investment goods, after-sales services,

product & channel marketing.

Dr. Ulrich Keil

Chief Technology Officer

Former Head of AGT software development with experience in

technical definition, development and delivery of AGT's

advanced IoT Analytics (IoTA) platform. Specialties: Agile

Software Product Development, Business Process Management,

Platform Technology, IoT Platforms, Cloud Technology.

Dr. Jens Knodel

Chief Ecosystem Architect

15 years of experience in establishing and architecting software

ecosystems. Former Leader of the research program “Smart

Ecosystems“ at Fraunhofer IESE.

Gwenael de Calan

Head of Sales

Specialties: Automotive Aftermarket in Europe, Oceania and Asia,

market research, sales and marketing for workshop equipment

and automotive service solutions.

Henk Kromhout

Head of International Business Development

Experienced managing director with a demonstrated work

history in the automotive industry. Skilled in Business

Development, Operations Management, Sales & Retail.

Christian Müller

Head of Marketing & Communication

Proven track record of creating outstanding customer

experiences for leading companies across all sectors including

consumer, product, and sales marketing and communications.

Page 11: DATA BASED BUSINESS MODELS AND NEW INDUSTRIAL …...Sep 19, 2018  · 4 CARUSO-DATAPLACE.COM PARTNER USE CASES MAP (08/2018) IN-VEHICLE DATA VEHICLE INFORMATION PROCESS DATA Vehicle

C A R U S O - D A T A P L A C E . C O M10

THANK YOU.