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DATA BASED BUSINESS MODELS
AND NEW INDUSTRIAL PROCESSESSEPTEMBER 19, 2018
C A R U S O - D A T A P L A C E . C O M1
COMPANY PROFILE
Founded in March 2017
Capital: share capital of 25.000 EUR
divided into 25.000 shares
Registered Local Court Munich
HRB 233 669 and VAT-Nr. DE 31 2234 938
http://www.caruso-dataplace.com
Key Facts Shareholder Committee
Managing
Directors
Offices &
Team
Data
Storage &
RoutingAlexander Haid &
Jürgen Buchert
Head Office Ismaning (DE)
Development Office
Mannheim (DE)
Capacity: 40 FTEs (full-time
equivalents)
EUonly
ATRI Roland Dilmetz Director
Bosch
Aftermarket
Manfred Baden President
Carat Thomas Vollmar Managing
Director
Continental
Aftermarket
Peter Wagner VP IAM
Eucon Sven Krüger CEO
GVA Maria Kloster Managing
Director
Mobivia Marcel Di Nallo Director
Schaeffler
Aftermarket
Michael Söding CEO
ZF Helmut Ernst VP
Aftermarket
C A R U S O - D A T A P L A C E . C O M2
OUR BUSINESS MODEL
DATA
PROVIDER
DATA
CONSUMER
B2B
B2C
B2B2C
B2B
Contract
Providing Data Brokering Data Consuming Data
Definition of Prices,
Terms & Conditions
Acceptance of Prices,
Terms & Conditions
Added Value for
B2X Use Cases
C A R U S O - D A T A P L A C E . C O M3
THE ENABLER FOR CONNECTED MOBILITY SERVICES
In-Vehicle
Data
Vehicle
Information
Process
Data
Search
Acquire
Use
Maintain
Collaborate
Sell
Sell
Learn
Produce
C A R U S O - D A T A P L A C E . C O M4
PARTNER USE CASES MAP (08/2018)
IN-VEHICLE
DATA
VEHICLE
INFORMATION
PROCESS
DATA
Vehicle Service DuePull and prepare regular
workshop jobs
Repair on the SpotReduce downtime by
better information
GPS-based MarketingAttract near-by vehicle
into workshop
Part & Price InfoGet Information about
Parts and Prices
Field Data ReportsGain Insights about
Vehicles in Field
Driving SafetyDTC Recommendations
& Remote Diagnostics
Vehicle TrackingVehicle Monitor for
Mileage, GPS, Trips
Fraud ProtectionProtect Insurance
against fraud by alerts
Asset ManagementEnable detailed assets
for vehicle Insurance
Cost of OwnershipPredict value and cost of
ownership
Vehicle CertificationCertify history mileage,
ws jobs & damages
Map InformationGet and Place Map
Information
Location ManagementManage location &
reputation on maps
Vehicle 2 PartsEnable identification &
cross-references of parts
Vehicle HealthMonitor status and
health of vehicle
Driver ScoreQualify Driver based on
Driving Behavior
Complaint MgmtHandle and analyze field
complaints
Workshop BookingOnline booking of
workshop slots
Algorithm ValidationValidate innovative
services & algorithms
Driving ConvenienceProvide convenience info
(parking, traffic, etc.)
Real Market AnalysisInsights by Invoice
Reverse Engineering
5 C A R U S O - D A T A P L A C E . C O M
INDUSTRIAL PROCESSES IMPROVEMENT POTENTIAL
DOWNSTREAM: warranty management
• Field quality management processes today are mostly based on reaction to occurrence of failures. Shipping and analyzing parts samples is effort intensive and expensive.
• For mechanics in the workshop it is often difficult to identify straight away the root cause of the failure on recent vehicles under warranty. Thus a substantial portion of parts are changed needlessly.
• Quality issues tend to be detected late, generating high costs.
UPSTREAM: real field load analysis
• Sharing live load data and manufacturing data offers the possibility to improve products specifications and design based on vehicles real usage.
• Cost can be reduced by avoiding over-designs. Possible deviations between parts specifications and real use can also be detected at an early stage.
C A R U S O - D A T A P L A C E . C O M6
PLATFORM FOR OEM – TIER 1 DATA EXCHANGES
OEM DATA
• Vehicle data
• Warranty data
• Diagnostic data
TIER 1 DATA
• Product data
• Warranty data
• Parts process data
CLOSED SYSTEMS
NEED FOR A TRUSTEE
TO ENABLE SENSITIVE DATA MERGE
Need for a fast and cost effective data exchange platform for:
Warranty processes, recall campaigns management, field load data…
C A R U S O - D A T A P L A C E . C O M7
PLATFORM FOR OEM – TIER 1 DATA EXCHANGES
Trustee Service Hosting Environment
Trustee Data Storage
Brokering Platform
Data access and usage
Brokering & transformation
Data lifecycle management
Ad
ap
ter
Ad
ap
ter
Marketplace with Data & Service Catalogue,
Contracting, Billing, Monitoring,…
Raw Data Storage
AFQM Service InstanceAFQM Service InstanceService Container Hosting Environment
Partner Implemented Service
Result Data Storage
Models
Trustee service hosting environment
• Host partners’ services on Caruso
• Enable Big Data advanced analytics
functionality
Brokering platform
• Provisioning of data & services
• Contracting, pricing, billing as a service
• Visibility and data access rules
• Data privacy & consent management
• Adapter framework and APIs
• Semi-automatic onboarding
Trustee data storage
• Data provisioning on-platform
• Extended data lifecycle management
• Controlled access, role- and scenario based
Analytics Pilot in
Q4/2018
OEM
Tier 1
C A R U S O - D A T A P L A C E . C O M8
HARMONIZING DATA & ENFORCING ACCESS RIGHTS
Data harmonization
• Integration of service consumer systems for data delivery to service
• Harmonization of proprietary data formats
Data protection enforcement
• Service consumers can only access
data for which they have the
appropriate access right
• Prevention of abusive service
behavior through technical and
organizational measures
C A R U S O - D A T A P L A C E . C O M9
OUR CONTACTS
Jürgen Buchert
Managing Director - Shareholder Management
CEO TecAlliance GmbH, responsible for Global Industry Solution
driving the Digital Automotive Aftermarket. Experience in OE
Vehicle Data, OE Parts Data, Repair and Maintenance
Information, Car Parc, Order to Invoice Management, Master
Data Management, Service and Repair Job Management.
Alexander Haid
Managing Director
20 years experience in global & regional senior management
positions in the international automotive after sales industry.
Extensive experience in B2B Business across various sales
channels, commodities & investment goods, after-sales services,
product & channel marketing.
Dr. Ulrich Keil
Chief Technology Officer
Former Head of AGT software development with experience in
technical definition, development and delivery of AGT's
advanced IoT Analytics (IoTA) platform. Specialties: Agile
Software Product Development, Business Process Management,
Platform Technology, IoT Platforms, Cloud Technology.
Dr. Jens Knodel
Chief Ecosystem Architect
15 years of experience in establishing and architecting software
ecosystems. Former Leader of the research program “Smart
Ecosystems“ at Fraunhofer IESE.
Gwenael de Calan
Head of Sales
Specialties: Automotive Aftermarket in Europe, Oceania and Asia,
market research, sales and marketing for workshop equipment
and automotive service solutions.
Henk Kromhout
Head of International Business Development
Experienced managing director with a demonstrated work
history in the automotive industry. Skilled in Business
Development, Operations Management, Sales & Retail.
Christian Müller
Head of Marketing & Communication
Proven track record of creating outstanding customer
experiences for leading companies across all sectors including
consumer, product, and sales marketing and communications.
C A R U S O - D A T A P L A C E . C O M10
THANK YOU.