8/12/2019 DANONE Short Film Contest Guidelines

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Short Film Making Contest Guidelines

The Challenge:

Get associated with world’s No. 1 Dairy Company DANONE, by making a SHORT FILM for its DanetteChocoSmoothie product. Theme for the film is “ Drink a Smoothie, Be a Smoothie, ” reflecting theattitude and the mindset of youth; who are witty, smart and confidant young man/woman; who arenever afraid to dream big. Their way of living and the choices made daily, captivates people’s attention.They are the people whose lives revolve around doing things differently. The entries will be reviewed byour esteemed panel of judges and the winning film will be used across India in various promotional

activities.

About DANONE and Danette ChocoSmoothie:

DANONE is World’s NO.1 dairy Company and one of the biggest FMCGs of the world. It is a leadingCompany specializes in the manufacturing and supply of fresh dairy products across the world. In India,It started its venture in 2007, by launching wide range of dairy products. Now its major area of focus isDanette ChocoSmoothie, which is a rich, thick textured chocolate drink.

Refer the links for more information: www.danone.com | facebook.com/danettesmoothie

Details:

1) About the Competition:Competition is powered by Innovative Ideators, a crowdsourcing agency; for DANONE. Thecompetition is an extension of the ongoing campaign, “Drink a Smoothie, Be a Smoothie” andaimed towards giving a youthful and vibrant image to the brand.

2) Important Dates: Submission of entries starts: 10 th February, 2014

Contest Closes on : 9th

March, 2014

3) Eligibility: The contest is open for students of undergrad & graduate courses

across India.

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4) Prize: There will be only one winning entry. The winner is entitled to receive:

o Canon 600D DSLR with Double Lens Kit o Certificate of appreciation.

5) Guidelines:

A) Theme : “Drink a Smoothie, Be a Smoothie.”

A smoothie is a witty, smart, confidant young man/woman; who is never afraid to dream big. His/ Herway of living and the choices mad e daily, captivates people’s attention. They are the people whose livesrevolve around doing things differently. Hence a short film needs to showcase such characteristics of aSmoothie.

B) Length of the Short Film : 1-2 Minutes.

C) Rules for Participation:

The entries should not be marked with any form of identification (name, email ID of participant).

Any form of identification will lead to disqualification The submitted work must not contain material offensive to any particular community, group,individual or institution

For the avoidance of doubt, you warrant that you are the sole owner of all copyrightand other Intellectual Property Rights in all Content and must not violate copyright laws

Submitted entries must be original The participant needs to upload the film to their individual YouTube channel After uploading the short film, participant needs to submit the URL link of the YouTube Short

film to the short film contest app on the Danette India Facebook pagewww.facebook.com/danettesmoothie

The final selection of the winner will be done by the juries All submissions will become the property of the Organizers and will be used for

marketing purposes as required in any or all forms The Organizers may change the Terms and Conditions of participation at any

time without any specific prior notice Organizers reserve the rights to request for the short film files of any entry

submitted into the contest for commercial use. All Entries will be judged by the team of Danone India.

Winners will be announced on the social media Facebook page of DanetteSmoothie. www.facebook.com/danettesmoothie

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To participate:

The participant needs to upload his short film video to their own YouTube channel &need to visit the DANONE Facebook page (https://www.facebook.com/danettesmoothie ) tosubmit the link of the YouTube video at the Short Film Contest App available on the DanoneFacebook page.

The participant must ensure that the short film video uploaded on YouTube should be keptpublic for the judges.

If in case the participant faces any issue while submitting the link of YouTube video, theparticipant should send the YouTube link via email to thinc@innovativeideators.com

Contact Us:

For any queries please mail us at thinc@innovativeideators.com

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DANONE is a leading company specialized in the manufacture and supply offresh dairy products. DANONE is looking for the best solutions to beadopted in packaging technologies and designs.

www.DANONE.com | facebook.com/danettesmoothie

Innovative Ideators Pvt. Ltd. is a company specialized in crowdsourcingprojects. INNOVATIVE IDEATORS is engaged in conceptualizing, organizingand managing crowdsourcing challenges. Innovative Ideators possessesexperience and expertise to hold, organize and manage such Contests.

www.innovativeideators.com | facebook.com/innoideators