Vaibhav DeshpandeKeshav DhakneHitesh.Haresh Gulr Prem kumar Gopal

Team : Shera’s

INSTRUCTED BY: Mrs. Sonia

BOULEVARD HAISSMANN , 9th ARRONNDISSEMENT, PARIS,FRANCE

Group Danone

Introduction

Fonder & CEO

Mr. Riboud

Industry > Food ProcessingFounded > In Barcelona ,Spain (1919)

Type > Societe AnonymsHeadquarters > Paris , FranceRevenue > € 17.01 Billion in 2010

Operating Income > € 2.578 Billion 2010Profit > € 1.870 Billion 2010Total Assets > € 28.10 Billion end 2010Branches > Saudi Arabia, India, Vietnam,

Colombia, China, Israel, United States

History

The original company bearing the corporate name was founded in 1919 by Isaac Carasso in Barcelona (Spain) as a small factory producing yoghurt

The factory was named Danone, a Catalan Diminutive of the name of his first son, Daniel Carasso.

Products & Services

Dairy Products

Bottled Waters Baby Nutrition Medical Nutrition

Mineral Water > Evian, Volvic,Aqua,Badoit Food products > Blédina Baby Food,Crush

Yogurt, Danone, Dan-ni-no, Danimals, and Royal Numico baby food ,Actimel,Activa

Expansion Strategies

Adopted a strategy of growth through joint ventures, particularly in fast-growing emerging markets and built an attractive portfolio in emerging markets over the past 10 years which represents 30% of its sales.

Danone has continued to pursue this strategy and has recently signed joint ventures with companies

Danone has been having problems with some of its other joint ventures

Its joint venture with Hangzhou Wahaha Group (1996) and Britania Company in India (1995)

Marketing Strategies

In the 1970s, the company aired a television advertisement entitled “In Soviet Georjia" in the United States over a period of many years.

On 20 April 2009, Danone opened its first-ever retail operation, a 300 square meter restaurant / store / small museum, in Barcelona, Spain

Following advertising campaigns for fat-free yoghurt in Spain using the slogan "cuerpo Danone" ("Danone body"), it has become a slag term for a model-like, slender, muscular body

It is promoted by the Danone Institute International and offers a prize of

€120,000.

Prize Winners2007 Jeffery.M.Friedman 2005 David J.P.Barker2003 Ricardo Bressani2001 Alfred Sommer And Team1999 Leif Hallberg1997 Vernonr.Young

Bright Dairy, China

Danone and bright setup 50-50 yoghurt joint venture in 1992.

The joint venture underwent a stake diversification reshuffle and went public in 2000

In 2001 Dan one acquired a 5% stake in birth diary.

In 2005 danone increased its share holding.

Next time it increased its share holding to 20% in April 2006.

After that danone become third largest share holder after shanghai milk group and S.I food.

Conclusion

Respect for the environment is, naturally, in Danone’s DNA.

It is now being Integrated into their corporate strategy. This progressive approach is moving Forward swiftly today

It is based on the group’s historic foundations and Policies

A competitive advantage for their brands.

This will ensure the sustainability of Change and the group’s long-term success and economic performance

Co-development with external partners and full integration of Environmental, economic and social issues.

Thank You..

Shera’ s