PRYOR DESIGN COMPANY

303 South Main St., No.205Ann Arbor, Michigan 48104

Dear Mr. Scott Pryor,

My name is Danielle McHale, and I recently graduated from Michigan State University with a BFA in graphic design. I am currently seeking a full time graphic design position and would love to start my career working in your studio. I toured Pryor design studio with AIGA in the fall of 2010 and instantly fell in love with the atmosphere, attitude, and location of the space. I feel I would be a great addition to your team because I share the same enthusiasm for design that your designers and portfolio radiate.

I am a creative thinker and find inspiration in everyday objects that I incorporate in my design work. Finding creative solutions using branding and strong composition is my passion. I can really see myself working on projects for clients like Ele Cake Company and doFit—what a rewarding profession. Attached I have provided a few samples of my work.I welcome any feedback you may have to offer and hope for a chance to meet with you to discuss my full portfolio. I will contact you within a week to follow up and possibly arrange an interview. Thank you for your time and consideration.

Sincerely,Danielle McHale

mcHale.danielle@gmail.com 586.925.1608 207 Gunson Street, East Lansing MI, 48823/ /DANIELLE McHALE

Michigan State UniversityEast Lansing, MI August 2007–May 2011 BFA in Studio Art, Graphic Design

mcHale.danielle@gmail.com 586.925.1608 207 Gunson Street, East Lansing MI, 48823/ /

TechSmith Corp. Graphic Design Intern Assist creative team in creating posters, print ads, banner ads, and various collateral for trade shows, publication, web advertising, and internal promotions. May 2010–present

MSU Search Committee Student representative Assist MSU Search Committee in hiring a new graphic design tenure professor. January 2011–May 2011

STA 494 Design Center Worked with client on redesigning the annual Red Cedar Review logo and publication. Enrollment based on invite only.January 2011–May 2011

MSU College of Law Marketing Designer Worked in the Career Services Office creating promotional materials, including posters and tickets, for events. January 2010–May 2010

Expert in Adobe Indesign, Illustrator, Photoshop, Microsoft Word and Excel Working knowledge of Adobe Dreamweaver, Flash, After Effects, HTML coding, CSSMac or PC

MSU AIGA student group MSU AIGA Student Representative September 2010–present

AIGA member August 2008–present

BANG Create-a-thon Collaborated with AIGA Student group and professional designers to design collateral for two non-profit organizations during a 24 hour period. November 2009

BFA Graphic Design Exhibition Michigan State University April 2011

AIGA Student Design Exhibition Juried by AIGA Administrative Faculty April 2011, April 2010, April 2009

MSU Department of Art & Art History Undergraduate ExhibitionJuried by professional artists April 2010, April 2009

MSU Department of Art & Art History Foundations ExhibitionJuried by graphic design faculty April 2008

Cousino High School Yearbook Editor-in-Chief August 2006–June 2007 staff member August 2004–June 2007

Graphic Design Recognition Award Selected by Jury of MSU Department of Art & Art History Undergraduate Exhibition for work titled “Deity Trademark: Athena.” April 2010

CEVA Scholarship Selected by Deans of local North Florida Colleges based on written essay and GPA. April 2009

Michigan Interscholastic Press Association Gold Award Cousino YearbookJune 2007

Walsworth Publishing “Best of the Best” publication featureCousino YearbookJune 2007

HONORS & AWARDS

EXPERIENCE

ORGANIZATIONS & EXHIBITIONSEDUCATION

DANIELLE McHALE

SKILLS

TECHSMITH BIRTHDAY PARTY

Print materials created for TechSmith Corporation’s annual birthday party. Clue character portraits were inspired by the original borad game and drawn in Adobe Illustrator. Print materials include invitation, program, clue cards and folder.January 2011

TECHSMITH BIRTHDAY PARTY

Print materials created for TechSmith Corporation’s annual birthday party. Clue character portraits were inspired by the original borad game and drawn in Adobe Illustrator. Print materials include invitation, program, clue cards and folder.January 2011

Mr. Green

Mr. Green

Mrs. Peacock

Mrs. Peacock

Clue2011TechSmith

ATHENA LOGO

Logo created for the deity, Athena; the goddess of war and wisdom. January 2010

HYPERTHREADS

Identity system created for a counter culture clothing company for gamers. October 2010

THREADSHYPER

MR. JOHN SMITH404 E. RANDOLF STREETCHICAGO, IL, 60601

Dear Mr. Smith

Thank you for the oder that you have placed for the full team kit. We wish to confirm that the order will consist of twelve red and gray striped jerseys (size large), twelve gray shorts (size large) and twelve pairs of red socks. We envisage that the delivery time on this order will be approximately two weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent similar orders and there is a possibility that the order may take an additional two weeks beyond the expected date. Thank you for the order that you have placed for the full team kit. We wish to confirm that the order will consist of twelve red and white stripped jerseys (size large), twelve white shorts (size large) and twelve pairs of red socks. We envisage that the delivery time on this order will be approximately three weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent orders and there is a possibility that the order may take an additional two weeks beyond the expected date.

We can confirm that you will be invoiced for the amount of $225.00 plus tax after the order has been recieved.

Once again, we thank you for your custom and should there be any problems with your order then please do not hesitate to contact me during office hours at 555.345.1898.Yours sincerely,

Danielle McHalewww.hyperthreads.comP: 586.925.1608E: d.mcHale@hyperthreads.comF: 555.345.1898

DANIELLE MCHALEwww.hyperthreads.comP: 555.345.1898E: d.mcHale@hyperthreads.comF: 555.345.1899

USA FIRST-CLASS

HYPERTHREADS404 E. RANDOLF STREETCHICAGO, IL 60601

UNHEALTHY BODY IMAGE

Editorial spread designed for an article on negative body image and eating disorders. Includes original photography.March 2010

As a part of Healthy Body Image Week, Courtney Martin, author of "Perfect Girl, Starving Daughter: The Frightening New Normalcy of Hating Your Body," spoke to students about negative body image and its affect on a woman's daily life.

As students, we encounter pressure in almost every nuance of life. We must get good grades, join the best fraternity or sorority, get the competitive internship or job, have the largest tolerance for alcohol and most of all, have the perfect body.

Almost as important as having the "perfect" everything is having it look effortless.

Although fraternities and sororities are often cited as instigators of unhealthy eating habits, other highly-competitive environments such as athletic teams, the gym and for some students, their home are often ignored.

A high-pressure lifestyle can lead to unhealthy habits and some students may not realize they don't have to starve themselves or purge their meals to have a diagnosed eating disorder.

Students who are addicted to working out, who consciously limit their caloric intake to the amount of calories they burned at the gym and who can't eat cookies without feeling intense guilt are all victims of disordered eating habits.

How many people do you know who are actually 100 percent satisfied with the way their body looks? Probably not many. How often do you hear students discussing their appearance, and if they look fat in a certain outfit? Probably more.

Lehigh has resources to help students with body image problems and eating disorders, but also resources to help their friends learn how to deal with the situation. Unfortunately, unless the victim wants help, these resources can only go so far.

As much as we educate ourselves and try to be aware that the images presented in popular culture are unrealistic and only represent a small percentage of the population, the messages will still affect us.

But one way we can try to counteract its influence is by focusing on all of the other things that make us great.

Instead of complimenting someone's self-restraint because they ordered a salad when everyone was eating cheeseburgers or by telling a friend that certain shirt makes them look skinny, congratulate them on making Dean's List or for getting a second interview with their dream employer.

The admissions department didn't know what we looked like when they decided to accept our application. We were all accepted to Lehigh because we are intelligent, well-rounded individuals.

We each have many great qualities and so much potential, so why do we insist on wasting our time focusing on superficial details, such as our appearance? - Edit Board

HEALTH23

ROMEO & JULIET

Shakespeare poster design for Romeo and Juliet. Includes original photography.May 2010