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This is a collection of my work.
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Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: [email protected] / website: danielle-francesca-white.blogspot.com
Design & Illustration
These series of images are generated from the
concept of repetitive behaviour. I have a tendency
to repeat the words “off” “clean” “closed” and
“fine” before I can leave the house. I wanted to
express the hold that these words have over me,
by communicating the concept through the use of
typography. Continuously layering words and letters
over each other using letraset and screen printing,
created abstract images and letterforms that
express the emotions and actions of my repetitive
behaviour.
REPETITIVE BEHAVIOUR
I like to collect ephemera when I am out on the
street. This lead me to the idea of collecting leaves
to use as ephemera, which would document where
I have been. As I walked down different streets
I collected discarded leaves off the floor. The
experiment was meant to show how leaves can
give information about an area it originated form,
weather by shape, size, colour or texture.
DOCUMENTING JOURNEYS
On this idea I used the leaves as pages, the first
page represents the beginning of the road, and the
last page is the end of the road.
I wanted to create something where I could keep
the leaves, so I made a secrete compartment within
this book.
The book is made from black and white
photocopies of A-Z pages, I then placed the leaves
on the roads that I walked down. The different
amount of leaves on each page show how many
leaves where in that particular area.
The film is portraying the development and
destruction of a city. The fast pace film reflects the
reality of a busy city, while the dark lines and black
areas portray the destruction of the environment,
which is also shown in the unbearable noise within
the film that slowly gets louder and faster.
DISAPPEARING CITY FILM
REN
EWABLE EN
ERG
Y
WIN
D
1ST
RENEW
ABLE EN
ERGY
50
TIDAL
REN
EWABLE EN
ERG
Y
81
SOLAR
RENEW
ABLE EN
ERGY
48
BOIFU
EL
RENEW
ABLE EN
ERGY
72
HYD
RO
RENEW
ABLE EN
ERGY
56
GEO
THER
MAL
56
RENEW
ABLE ENERG
Y
RENEW
ABLE ENERG
Y
RENEW
ABLE ENERG
YREN
EWA
BLE ENERG
Y
RENEW
ABLE EN
ERGY
RENEW
ABLE EN
ERGY
72 48
81 50
GEO
THERM
AL
HYD
RO
BOIFU
EL
SOLA
R
TIDA
L
WIN
D
1ST
GtGeothermal
50
SlSolar
81
WnWind
1st
BmBiomass
72
BfBiofuel
56
WvWave
48
This project was based around the promotion of
renewable energy sources. My goal was to express
the different sources of power through stamps.
Firstly I wanted to show the link between the energy
and science so I created a series of periodic table
stamps. Another idea show the queens head being
used to express renewable energy.
RENEWABLE ENERGY STAMPS
These series of stamps that have images of
renewable energy within the queens head. Conveys
the message that the queen is all for renewable
energy.
Rainbob®
This was a joint client brief, the aim was to create a
UK toy company that manufactures and distributes
toys. The company’s aim was to become the
biggest British toy company with in five years. Our
target audience were children between 2 – 6 years
old as we felt this group would prefer wooden toys
more than any other age range.
The name Rainbob is the companies name, and
is conveyed in a fun and exciting way to attract
both children and adults. The colours of the rainbow
used for the logo,and is usually set on a white
background using the typeface AG Stencil.
RAINBOB BRAND IDENTITY
The idea behind the shop window was to create
something that the customers could interact with.
A line illustration is set in the window, and over time
would be coloured by children and their parents.
The products that would be sold are set in the wall,
so passing customers can see what is sold.
Rainbob®
Rainbob® Rainbob®
Rain
bo
b®
please recycle this bag after use.
On the left is an example of Rainbob shopping
bags. The bags can be themed through the seasons
changing the colours to relate to the holiday. On
the right are examples of flat-pack packaging for
sustainable use. As a plus the packaging can be
made into an object that relates to the product in
side the box. The packaging changes depending on
the type of toy.
When working for a design agency called Elipsus.
I had to create a new logo for the Diageo
Innovations Employ Panel. the brife was for me to
create a new logo by merging two original logos
together to create a unison logo. The cranks are
meant to represent innovative ideas and thoughts,
and I incorporated the stars which are used in the
original logo.
The secoundary colours can be used with and
and
around the logo, also in tints.
Secoundary Colours
Corporate Colours
DIAGEO EUROPE INNOVATION IDENTITY
TypefaceMyriad Roman 61.28pt on 57.84pt leading
These letterforms a made by me ripping different
fonts to pieces, and aranging them in different
formation to create new letterforms. The outcome
was a distorted cracked typefaces. There is a chalk
and cheese aspect in how the the serif and sansserif
typefaces work together.
FRAGMENTED TYPEFACE
Creating images by hand is a common area for
me, This illustration consists of drawing, collage,
photography and the use of Photoshop. Based on
the subject of the economy in a Humanitarian but
coercive society.
PIGGY BANK ILLUSTRATION
Part of a series of images I created. The posters
express the colour lavender without using or
saying the colour. Using what I associate the
colour with (flowers), I embossed them in clay and
photographed them on top of a light box. Each tag
line hints to what the colour is using poetic gestures.
LAVENDER POSTERS
Danielle White Design & Illustrationmobile: +44 (0) 794 0284 215 / email: [email protected] / website: danielle-francesca-white.blogspot.com
Design & Illustration
