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WWW.DANIELLESREMAC.COM
Danielle Sremac
International affairs expert, author, multimedia and business development specialist
Contact [email protected]
301-691-8652 (Cell / Viber)
Washington, DC area
www.sremac.com
Skills Advocacy
Public Relations
Communications
Government Relations
Public Speaking
Multimedia Production
Business Development
Book Publishing & Writing
Marketing Material
Brand Development
Graphic Design
Video Production
Web Design
Social Media
Fund Raising
Biography
Danielle Sremac— author, international affairs expert,
multimedia and business development specialist, President of
the Serbian Institute in Washington, DC— has appeared on
hundreds of television and radio shows in the US and
internationally, including FoxNews, NBC, CBS, MSNBC,
CNN, C-SPAN, BBC, NPR Radio and many others. She was
a guest speaker at think tanks and universities including
Carnegie Endowment for Peace, CATO Institute and others,
and has authored two books on the Balkans, War of Words:
Washington Tackles the Yugoslav Conflict published in 2000
by Praeger Publishers, and Heart of Serbia: A Cultural
Journey published in 2012. Danielle received her Bachelor’s
degree in Philosophy from John Carroll University in
Cleveland, Ohio and Master’s degree in International Affairs
at the American University in Washington, DC. She also
studied piano and flute at Case Western Reserve University’s
Cleveland Institute of Music.
My Approach
“Taking an idea and making it compelling to a large
segment of the population, turning it into exciting news or a
successful business venture—that’s the value of good
communications. Today, we have an amazing array of
multimedia tools to promote anything we want to say or do
while targeting our audience much more effectively than
ever before.”
Danielle Sremac
What others are saying
“Danielle is a creative thinker, strategic planner and a
solutions person. She is capable of turning ideas into reality
because she is decisive, works fast, and is an excellent
writer with an impressive range of visual and multimedia
skills.”
Sinisa Sirovica
Beogradis Investment Consulting, Washington, DC
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WWW.DANIELLESREMAC.COM
Education
B.A. Bachelors of Arts—Philosophy
John Carroll University, Cleveland Ohio
M.A. Masters of Arts—International Affairs / US Foreign Policy / International Law
American University, Washington, DC
Languages
English / Serbian / Bosnian / Croatian
Fluent (native speaker)
Public Speaking
Presented lectures at Carnegie Endowment for Peace, CATO Institute, National Press Club, Hellenic
American Women’s Council, Accuracy in the Media, and Ethics & Public Policy Center in
Washington, DC, University of Wisconsin Washington Seminar, and civic organizations throughout the
United States.
Television & Radio Appearances
Danielle Sremac has been a frequent guest commentator relating to US policy and the Balkans on
television and radio programs including CNN Crossfire, CNN & Company, CNN News, NBC Today
Show, NBC McLaughlin Group, FOXNEWS Hannity & Colmes, O’Reiley Factor, Crier Report,
MSNBC, CBS, CNBC’s America’s Talking with Chris Mathews, Geraldo Rivera, C-SPAN, CBC,
NPR, BBC, CBC and many others.
Published Books
War of Words: Washington Tackles the Yugoslav Conflict Praeger Publishers, Connecticut MA, 2000
Heart of Serbia: A Cultural Journey (coffee table book) Herne Bay Publishers, 2012, 2nd edition 2016
Book Publishing Business
Experience with the complete process of the book publishing including writing content, cover design,
graphics, photography, online book sales, communications and PR, author promotion through video,
social media, eNews, and web design
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Work Experience
Director of Business Development
CLIENT: Einsteinium Digital Based Currency www.emc2.foundation LA, California (2017) Objective—To promote “emc2” Bit Coin type digital currency and its growth in value by developing a client
/ user base in the US and South Central Europe to accept emc2 currency and money transfer system
Business Strategy
Developing a strategic analysis of the emc2 product and crypto currency environment, identifying
opportunities, strengths, weaknesses, and threats to the product, and defining the company’s position
relative to the competition and operational environment
Forming and implementing outreach strategies with regard to potential investors and client base for
emc2 digital crypto-currency
Market Development
Creating a strategy for developing a market in the Balkans, primarily in Serbia, for emc2 digital
crypto currency (digital coin)
Outreach to businesses that could use the phone application software in connection with emc2
currency and emc2 VISA card
Communications Strategy
Devising a communications strategy for marketing material and overall in presenting emc2 (digital
coin) to the client community, potential investors, and end-user customers
Designing Marketing Material
Designing online accessible marketing material as well as in printed form, brochures and
promotional cards introducing emc2 digital coins to the public and potential customers
Investor Relations
Identifying potential investors or partners in the US and internationally, including key individuals or
organizations in a position to provide financial support for implementing emc2 digital currency on
the marketplace in the US as well as South Central Europe
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Communications & Multimedia Consultant
CLIENT: Babson College / Babson Global, Boston, MA (2014-2016)
Objective—To promote economic development by encouraging governments to open special economic
zones “Enterprise Cities” with new legal-regulatory systems that would support entrepreneurship and
attract foreign investors.
Communications Strategy
Formulated a comprehensive communications strategy for Babson Global for promoting the creation
of special economic zones, “Enterprise Cities,” to governments around the world;
Organized support among in-country enthusiasts (Serbia and Bosnia-Herzegovina) for a
competitive-market system including professors, Government Ministers, media, and business leaders
by using multimedia communications tools such as online videos, e-News with imbedded videos,
designing a new web site, brochures, information packets and formulating crucial talking points
during meetings.
Government Relations
Organized meetings with Babson Global representatives and top government officials in the Balkans
relating to the implementation of a new economic zone
Conceptualized advocacy strategies for Babson Global Enterprise Cities project
Facilitated the signing of a “Letter of Intent” between the government of Republika Srpska and
Babson Global to open a new economic zone
Website, Multimedia, Digital Brochures and Video creation
Created Babson Global Enterprise Cities website, digital e-News newsletter, including producing
online videos and interviews
Wrote and designed content for website and digital brochure promoting Enterprise Cities and
Babson Global educational program to countries in the Balkans, Middle East and Asia
Produced short videos relating to Enterprise Cities Project explaining concepts and promoting
Babson Global activities in the Balkans
Investor Relations
Outreach to major investors and Venture Capital Groups in the Balkans to support Babson Global’s
Enterprise Cities project
Project Management
Devised an online categorized system to keep track of multiple Babson Global projects in multiple
countries and track staff goals and updates
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President
Serbian Institute, Non-Profit NGO, Washington, DC (2013-2016) www.serbianinstitute.com Objective—To build a bridge between the US and the Balkans by educating the public, promoting economic
development, networking and cultural programs in Serbia and Republika Srpska.
Organizing and Communicating with the Board of Directors
Organized a board of directors for the Serbian Institute with prominent Serbian Americans including
Congresswoman Helen Bentley, Cleveland Plain Dealer Publisher Alex Machaskee, former U.S.
Department of Energy Commissioner, Branko Terzic, and others.
Multimedia Communications
Providing global multimedia information (video, social media, web site, LinkedIn, eNews) to Serbian
diaspora estimated at 4 million around the world
Creating the Largest Data Base of the Global Serbian Community
Organized by location and profession for the purpose of rapid response to investment needs, product
development, or business to business contacts between the Balkans, US and Europe and social media
management
Organizing Forums
Working with SI outreach offices in Belgrade and Banja Luka with goal to promote entrepreneurship and
regulatory reforms and laws that support competitive markets in the Balkans
Business Development for new Products Relating to the Balkans
Balkan Spirit Media CD
Heart of Serbia book
President
Balkan Connect LLC, Washington, DC (2001-2012)
Objective—To provide business development consulting services to companies in the South Central Europe
(SCE) interested in the US market, and the same to US companies interested in SCE
Identifying Partnership Opportunities
Developing business plans for companies in SCE
Identifying potential partners of clients in the US
Providing marketing information and business plans to potential clients or partners in the US
Assisting in business-to-business communications and networking between US companies and SCE
clients
Business Development and Marketing
Designing company web site and working with designers in implementation
Video production for clients in the Balkan wine distribution business
Responsible for all marketing materials and social media
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Communications Director
Institute for Balkan Affairs, Washington, DC (1994-2001) Objective—To provide information to the public, US government institutions and the media on issues
relating to the Balkans
Communications on TV and Radio
Guest commentator on programs including CNN Crossfire, CNN & Company, CNN News, NBC
Today Show, NBC McLaughlin Group, FOXNEWS Hannity & Colmes, O’Reiley Factor, Crier
Report, MSNBC, CBS, CNBC’s America’s Talking with Chris Mathews, Geraldo Rivera, C-SPAN,
CBC, NPR, BBC, CBC and others.
Speaking Engagements
Spoke on issues relating to US foreign policy and the Balkans at the Carnegie Endowment for Peace,
CATO Institute, National Press Club, Hellenic American Women’s Council, Accuracy in the Media,
and Ethics & Public Policy Center
Written Communications
Writing Press Releases and Information Packets and Correspondence
Information and outreach to members of the press, Congress, US government agencies and public
Government Relations
Working on overall public relations and communications strategy with foreign government officials,
organizing meetings with the US government and media, writing talking points and consulting on
presentations for meetings
Director of Washington DC Office
Serbian Unity Congress, Washington, DC (1992-1994) Objective—To provide information to the public, US government institutions and the media on issues
relating to the Balkans
Media Relations
Presented views as guest commentator on TV and radio programs
Provided written information to the media
Wrote op-ed articles
Wrote press releases for the media, public and US policymakers
Edited and wrote content for Washington Bulletin to inform supporters
Wrote letters and organized grass roots letter writing campaigns to outreach to members of the press,
Congress, US government agencies and public
Government Relations
Organized, attended and provided talking points for meetings with members of Congress, US
government and media
Responsible for all letters and outreach to members of the US government
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Samples
Digital Brochures
Videos
Online videos embedded as links from eNews or web pages
Travel video—Balkans Hotel— Villa Jelena, Belgrade, Serbia
Book promotion video Interview with HRH Prince Alexander
Project Management Digital Organizing Tools
Custom designed digital strategic management plan for coordinating multiple projects and teams to help
organize ideas, strategies and implementation
