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Investigating the Halfalogue
The Psychology of Mobile Phone Etiquette: Why it’s annoying to overhear a mobile phone conversation
6.8 million mobile phone subscriptions
globallyInternational Telecommunications Union (2013)
Speaker 1: what would you like from the supermarket?
Speaker 2: erm I dunno, maybe something with ham and cheese?
Speaker 1: Shall we make sandwiches?
Need-to-listen Effect
Speaker 1: what would you like from the supermarket?
Speaker 2: ??????????????????
Speaker 1: Shall we make sandwiches?
Need-to-listen Effect
Dan BennettChoice Architect#ogilvychange
@danbenyork
Read the paper here