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Customer Engagement Marketing
SALESmanago
Marketing Automation
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Website Visitor Anal)'11cs
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ndr.iduJI Customer ,ind CompJny BehJsior Profiles
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We are the market leader
) Venture Beat ranks SALESmanago as leader vendor in B2C and SMB category.
Marketing automation platforms: breakdown by size and focus
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SMB
VB INSIGHT
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'5,::)L P.C :: \iARY. EilNGAUT0\.1t(""!Otl HO'l'/TO IN,J,,,.E THE RIGHT s_ Yl'\IG O.ECISI :>>,, �Jn tlX')C:F :.11"1,q(.HT\'�JHJP.•IIF'4Tr.r.\l.•
) Datanyze.oom ranks SALESmanago as world's TOP6 marketing automation solution.
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) GetAPP ranks SALESmanago as mP 6 Marketing Automation Category Leader
Main Benefits
Business Benefits
Marketing Benefits
Fnt1anco targetiriq and
per"sonal iza tion due to better
insight on customer's
interest
How SALESmanago works
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Data:
SALESmanago identifies website visitors and collects information about their behavior and transactions.
Automation:
comprehensive automated marketing processes leading prospects from the moment of acquisition to the point of purchase.
Personalization:
real-time personalization engine enable marketers to deliver 1-to-1 offers via all marketing channels.
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/ Delivering dynamic personalized I
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, conent & offers in all channels. '
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�fil[,;J MANAGOmobile marketing autcrratlor
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Connect data about your customers from CRM with their online activrty
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Date and time of visit
URL-s
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Visit sources
�t, See companies visiting your webstte even if you don't have their contact data in CRM
Digital Body Language Phrases that direct
contacts to the WWW website
Website entrance sources
Campaigns that bring a user to the website
Contact behavior on the website
General search e.g. mortgages
Entrances from search engines (SEO, Adwords, ads)
Place/Location ._
Device
Advertising on Google, affiliate networks
Short visits on the WWW website
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mortgages getin bank
> Increase of interaction
via Social Media, direct entrances
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Contacts recently added to database and not contacted by sales team yet
Upcoming tasks scheduled by sales team
Charts to measure and compare results from different periods of time
Customizable set of most important sales funnels in your CRM
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Lst of attriWes assigned to a contact
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Entire communication history
Dai� and hour� actr;ity statistics
Cmtact current scoring and dynamics of its growth
List of segments in \l'.Alich contact bekmgs wrth SCCJ"ing gathered in each segment
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Time spent in mobile app divided il total and in each app module
=+ List of dynamic segments i1 which contact belongs based on mobile app behavour
Based on integration wrth APPmanago Marketing Automation
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Build your own good looking e-mail templates
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Integrate yoor account with Facebook to aCX1uire leads in socel media and to reach ihem in oiher channels
Creation of Marketing Automation processes based on Facebook Lead Ads
Automatic transfer of leads acqured in lead ads software
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Analytics of database's growth
ldentff ication of hours and week days in which customers in your datalme are most active
Lead Generation Analytics J Help; �"lJ�«�� ta!5maon i·J'liiiffi''lllilllfiif:1r·'J·I �· Logout
Lead Generation Analytics: Leady TotJI SALESrnanago 2.0
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Shows number of leads acquired form indicated oources
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Comparisson of amount of leads generated per source in different time periods
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Campaign Analytics: Foreign SALES
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Tracking the customer joomey throughsuccessive stages of the sales process
ldent�ication of lead leakages from the funnel
Analytics of the entire process separatety for d�erent lead acquisition sources
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Analytics of sales team's performance in total and separate� fer each sales team member
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Track time needed to mntad a potential customer
Analytics of conversions in the process for each sales team member
Anonymous Visits Archivisation ..... u,;,.� ........ ,La.a
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-+ Connect histcrical data about visits when yru acquire lead's contact data to get full view on rustomer's interest
Lets you save history of visits up to 2 years back
Real-Time Tracking Module J Help; �"lJ�«r� tD!5m001' i·J'liiiffi''lllilllfiif:1r·'J·I �· Logout
572 202
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-�, Monitor who is currently visitingyour websrte to reach him directly
- See how much time eachuser spends on a specific URL
Select contacts based on their sca-ing and ti me spent on a site
C Enable real-time offers personalization on your website
eCommerce NextGen ..... u,;,.� ........ ,La.a
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Recommendation Frame
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Additional module dedirated for eCommerce
Enables presenting dynamic product recomendations in e-mails and on WWW
Lets track customer interest in specific products and product categories more accuratet;, based not only on which sites they visit but also which product they view on product list
·. Drag&<Jmp creator for dynamic emailsand dynamic recommentation frames
Building product recommendatons based m other user's behaviour
Analytics of prooucts and proouct categories not only clicked but also viewed by contact
RFM Analytics Module ��:� MANAGO •�r s�_.,r�_, .. --�
RFM Dashboard
RC.CCNCY I r�[:JJCNCY
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Dynamic creation of rustomer's segments bcEed on how recently they bought (recency), how often they purchase (frequency), and how much the customer spends (monetary)
Creation of automated actions based on how the rustomer wa<> segmented recently
Web Beacon Module ..... u,;,.� ........ ,La.a
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Monitor behavicr of your identiied contacts on single URL
Web Beacon is a special marker that can be attached to any place oo your website and ran track most user behavior
-11 Web Beacons enables trackingif the contact:
Reads entire article
Views a contact form
Views a particular image or object
Views or clicks a buton
Moves tllrough different tabs on one page
Dynamic website content Anonymous visitors conversion via dynamic personalized contact forms based
on real time visitor scoring.
Traditional contact form on website displayed to all anonymous cookies independent of interest and scoring (pop-ups, sidebars etc)
Displayed: 11984138
Leads acquired: 2047
Conversion: 0,02o/o
RAINBOW
Dynamic, Personalized Pop-Up with Contact Form displayed to h ighed scored anonymous visitors
Displayed: 1278949
Leads acquired: 11824
Conversion: 0.93%
Dynamic, Personalized Pop-up with contact form and sales conversion point
Displayed: 5559762
Lead + Purchase: 220826
� YVES ROCHER
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DUKA PEUGEOT
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OJEGA ToYsSlus· ,
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1200°/o increase in email marketing efficiency
200°/o effecfiveness of birthday messages
50°/o growth of average OR
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200°/o increase in traffic conversion
118°/o higher average order value
23°/o increase in online sales
.RAINBOW
300°/o increase in email OR and CTR
400°/o increase in conversion rates
45°/o increase in lead generation from the website
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433°/o higher conversion rate
20°/o more leads generated
10°/o increase in total sales
NOBLE I HEALTH
Premium Wellness
82°/o higher average CTR
50°/o higher average OR
40°/o increases cart vaJue
emred.com
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1500°/o higher average ClR
400°/o increase in email OR
200°/o increases sales conversion
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463°/o increase in CTR
248°/o increase in OR
152°/o increase in C,onversion Rate
Meblem
1200°/o higher CTR witll dynamic emails
400°/o higher average OR
100°/o increase in conversion rate
Comparison of the effectiveness of emails depending
on the number of recipients.
Open Rate
S1andard newsletter sent to more than 1 Ok con1acts
CTR
4,8%
Open Rate
CTR
Dynamic email with 1ailored content and offers related to their last visit that was send after a subscriber left the website
Super Wednesday is dead! Now it is possible to deliver newsletters
to every subscriber at the best momen� based on their website,
mobile and social activity.
Open Rate
CTR
3,4%
Standard static content newsletter results
sent at "Super Wednesday"
Open Rate
CTR
Standard static content newsletter results sent
at the day and time the cootact is most active.
Customer Liberation Rate - the numbers of customers unsubscribing according to the type of communication.
70 Number of opt-outs from 100k sent emails
60
50
40
30
20
10
0
These unsubscribe numbers include opt-outs, as well as emails marked
as spam, deleted, auto filtered, and filtered by Gmail 's priority in box
Dynamic email with tailored content and offers related to their
last visit that was send after a subscriber left the website
Personalizing your email content and sending it at the right moment can significantly improve customer engagement on your website. Page Views
EB
11!1
5 min Average website visit duration from dynamic e-mail
---- Dynamic email with a personalized offer sent after visit
3 min Average website visit duration from a standard newsletter
Standard newsletter
---------
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Hours
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