Curbs Worldwide Social Media Plan (Facebook/Twitter)

By: Brandon Fernandez

For this portion of the final I will like to focus in on a small business shoe brand called Curbs Worldwide. I made up this name and the logo; so all work done is original content. The photos used were taken from Pinterest and Tumblr. My focus product for this project will be Stiletto Boots. I don’t know much about shoes, but when I thought of shoes, The Devil Wears Prada popped into my head. So I will be sticking to one shoe, which is the Stiletto Boot. The ads that will be portrayed in the pages to come target a very specific audience. My audience is targeting those who like wearing Stilettos but run into the dilemma of weather. That is why I’m focusing on boots. Women will be my demographic and their ages will range from 16-35 year olds. Curbs Worldwide uses some of the best cowhide and threading from well-treated farms. This means Curbs Worldwide shoes are on the pricier side ranging from 180-500 dollars a pair. We will be targeting women who make 80-100K a year. Here is my social media plan for Curbs Worldwide.

This post will be posted on Facebook. Curbs Worldwide is a small business with only three stores in San Francisco, Portland and San Diego. Facebook at the moment will be the official business sight for Curbs Worldwide. The CEO’s wife took the picture of her Stilettos in Paris when she was vacationing. The reason why this ad will be posted as the first post on the Facebook page is because it symbolizes how Curbs Worldwide can be found in every part of the world. Hence the company name “Curbs Worldwide,” our mission is to have our brand shoes walking on every curbside in the world.

The hash-tag #InOurShoes was chosen as the hash-tag because we want our users to use it when posting a picture of them in Curbs Worldwide shoes. Hopefully this will help create brand advocacy. Then hopefully we can post their posts to help build up the Facebook page. Also this will help the company see what their customers are doing with Curbs Worldwide shoes.

Status: (Facebook)

Your shoes go everywhere you go. Tell us your story of where you and your @CurbsWorldwide #Stilettoboots have been. #InOurShoes

This is another Facebook post that I created. It’s supposed to portray that Stilettos can still be worn no matter the weather. The White and Red colors are supposed to

symbolize Christmas so hopefully viewers catch on. Next, I stole the idea Sweater Weather. Sweaters are meant to wrap you up and keep you warm. So in this case, boot stilettos are perfect for the holidays because it wraps up women’s bare legs and keeps them warm during the winter season.

I chose the phrase its Always Stiletto Weather because with Curbs Worldwide’s Boot Stiletto line, you can wear Stilettos year round. Then I chose the hash-tag #StilettoWeather because its trendy and relevant to those who wear these types of shoes. When customers post pictures with the hash-tag, it shoes how much they love our brand and love the idea of wearing stilettos year round.

Status (Facebook)

Wear #Stilettos whenever. Check out the Stiletto boot collection @CurbsWorldwide. It’s #StilettoWeather

This is another Facebook post and the Ad is trying to portray that every girl has a curtain Stiletto in mind for them. This is why the phrase states, “Express Your Stiletto.” Every girl or women wears a different type of Stiletto boot and by using the hash-tag #MYSTILETTO, women will have the opportunity to post a picture of what their favorite Stiletto Boot is and how they feel when walking in them. Curbs Worldwide wants to know if it’s Stiletto boots are comfortable and meeting clients

needs. This ad is meant for customers to voice their true opinion and will also help Curbs Worldwide gain an understanding about its customers.

Status: (Facebook)

What #Stiletto are you? Express yourself by posting a picture of you in your favorite @CurbsWorldwide Stiletto boots. #MyStiletto

This Ad was tailored for Twitter. This would be the very first Ad for Twitter because (Red) is a good organization to be promoting. The ad will shine a positive light over the new Twitter page and for Curbs Worldwide. There will be a similar type of ad on Facebook but it wont be the same picture. For every red Stiletto purchased from Curbs Worldwide, the company will donate 25% of the proceeds to (Red) to help fight AIDS.

I picked the hash-tag #StruttingToTheCure because I thought it was symbolic and also paints a picture in viewers heads. When a person walks in Stilettos, they look as if they are strutting and I believe that the use of the hash-tag is relatable.

Status (Twitter):

Support the fight against #AIDS with @Red & @CurbsWorldwide. Buy any red Stiletto pair and 25% will be donated. #StruttingToTheCure 

This ad is meant for Facebook. I chose the theme “For any occasion” because I wanted to make Stiletto Boots seem to be shoes to wear at any time. They are stylish enough to be worn as an everyday shoe or be worn professionally. This is why the hash-tag that was chosen was #AnyWhereYouGo. It ingrains the thought that Stiletto Boots can be worn anywhere at anytime.

Status (Facebook):

Wear your favorite @CurbsWorldwide Stiletto Boots going to work or out with friends. You can wear our boots #AnyWhereYouGo.