Ambient Media Worldwide Ltd Jd Lr

Ambient Media Worldwide Ltd. 2010

Ambient Media Worldwide Ltd.Formerly Look Media Ltd, Ambient Media UK Ltd & Engage UK Ltd.


Our Service

• Provide access to a range of innovative ambient and non-traditional media channels

• Dedicated account management team

• Operational team providing logistics, warehousing, custom builds, staff selection, site bookings through to post campaign video production

• International capabilities

• Creative services - bespoke solutions tailored to our clients’ objectives


Reasons for the Growth of Ambient

• Decline in the power and impact of traditional media

• Ability to integrate brand messages with formats (i.e. More relevant match between creative and formats) – more absorbing communication

• A greater demand for point-of-sale communications

• Ability to offer precise audience targeting OOH

• Versatility


Advantages of Ambient

• Ability to select the ‘best’ and most relevant media format for the campaign

• Integrate the message into the delivery format

• Audience targeting (via location, time & formats selected)

• Versatility

• High-Impact and cut through – gets noticed

• Face-to-face capabilities (peer to peer)

• Engaging and interactive

• Proximity (eg to POS)


InternationalPuma Case Study

Client Puma

Objective To tease and release the new Puma TVC featuring Paolo Nutini’s New Shoes, across the EEMMA region.

Coverage 3 continents, 13 countries22 cities. 5 nights in each city. Over 230 individual projections executed. Incl. India, UAE, Russia, South Africa, Czech Republic, Turkey

Media Large Format Digital Light Projections with Full Audio.

Outcome The largest ever guerrilla light projection campaign ever executed. Over 250 pieces of PR globally.

“Very Cool, the team were flexible, funny, and great to work with.” Puma Hungary, Marketing manager


InternationalPuma Case Study

See Website for Video


InternationalCapcom – Resident Evil 5 teaser campaign

Client Capcom

Objective To provide a teaser message solely for serious fans of the Resident Evil game ahead of the RE5 release later in the year. They were aiming to create some buzz amongst the gaming community,

Coverage Locations in cool areas in London, Barcelona, Rome, Paris and Berlin.

Media 200 cryptic “Kijuju” chalk installations in each market over 4 days.

Outcome The pieces were well positioned to reach the target audience and very quickly images of them starting appearing on gaming forums. Kijuju is a place within the game and based on online coverage the client was able to connect with their dedicated fans.

“Perfect- everything is cool!”- Mickey Torode, Capcom Europe Marketing Manager


InternationalCapcom – Resident Evil 5 teaser campaign



InternationalBoots Serum No7 Launch

Client Boots No7 Serum

Objective Use Digital Advans to promote their signature product Serum No.7

Coverage Paris, Marseille and Lille

Media 3 digital advans with a team of French speaking promotional staff

Outcome 4 young promotional staffers interviewed French women about “what keeps you young?” They sampled 3 separate Serum 7 products and collected names of women to join a Serum 7 database. The details of approx 1000 women were taken and 30 000 samples distributed. The vans had a live camera hook up broadcasting the interviews as well as playing the digital brand creative.

We then projected responses to the question onto buildings in key areas in Paris.


InternationalBoots Serum No7 Launch


International PresencePanasonic

Client Panasonic

Objective Raise awareness of Panasonic Toughbook

Coverage London, France, Germany and Italy

Media 48 sheet mobile advans

Outcome 224 separate businesses visited twice with 2 separate messages

6 week campaign

3 vans per day


Case StudyClean Wall Mural Texaco

Client Texaco (Chevron)

Objective Create a large wall mural to illustrate the cleaning properties of Texaco’s new fuel additive

Coverage Cardiff

Media 1 bespoke Reverse Graffiti Mural

Outcome Heavily PR’ed in local pressHigh impact and strong visibility and awareness with local drivers and residents


Case StudyClean Wall Mural Texaco



ExperientialBe Broadband

Client Be broadband

Objective Raise awareness of Be. Drive consumers online to test their speed and subscribe to the ISP

Coverage 4 London mainline train stations

Media Bespoke experiential build

Outcome Over 1900 engagements in 8 days



Creative Solutions Givenchy π Neo Harrods Launch

Client Givency

Objective Drive sales of the new fragrance in Harrods and Selfridges

Coverage 4 London mainline train stations and in proximity of department stores

Media Scootermedia, Promo Staff and Chalk Stencils, Guerrilla Sampling

Outcome Thousands of samples distributed, excellent public reaction, direct influence on sales



Media Formats 2010


ScootermediaStylish urban media solution

Scootermedia® Summary> Stylish Vespas towing illuminated, double-sided, 4-sheet billboards> Mobility enables multiple locations to be targeted and flexibility during campaign> Music / Radio, Bluetooth, Leafleting & tactical branding> Presentable, trained promotional riders> Sampling pods


ScootermediaStylish urban media solution


Look WalkersHigh impact consumer interaction

Look Walker® Summary> Target high footfall locations, commuter hubs, events, shoppers, tourists> Illuminated, wearable billboards> Presentable, trained promotional staff> Available nationwide and internationally> Leafleting, tactical branding and Bluetooth


Look WalkersHigh impact consumer interaction


Eco BikesPedal powered media

Eco Bikes Summary> As part of our continuing commitment to develop new, exciting media formats, we

have replaced our old pedal bikes with the new, improved and visually impressive Eco Bike Trailers

> More nimble, easier to ride, visible from more angles, illuminated as standard> Healthy, fit and athletic promo riders> First brand to use them was KitKat at Wimbledon 2010


Eco BikesPedal powered media


Look SmartInteractive cars

Look Smart Summary> Cool, urban Smart Cars fully loaded with any number of digital options.> Create an event wherever they park> Ideal for engaging with an urban audience> Wifi, Full PA, Full HD gaming, 200” projector, Windows PC, iPod compatible


PedicabsDeliver your message in comfort

Pedicab Summary> Bespoke service enabling clients to treat people to trips to and from events> Riders are brand ambassadors> Distribute promotional material and samples> Operate nationwide


DigiVanTake digital messages on the road

DigiVan Summary> Largest mobile rear projection screen in the UK (c. 120”)> Full interactivity with HD gaming consoles> Bluetooth & Internet> Live TV or recorded highlights between adverts> Available Internationally


Mobile BillboardsMoving your message

Mobile Billboards Summary> Illuminated Mobile Billboards> Audio, Bluetooth & GPS> 4 panels> Unique framing system ensures every truck looks impeccable> Available Internationally


Heli-BannersFlying your message high

Heli-Banner Summary> Huge helicopter banners can be flown Internationally> Up to 60m x 40m in size> Enormous impact – visible from up to 6 miles away> Ideal way to display a massive message to potentially millions


Pizzaboxx®

Delivering your message

Pizzaboxx® Summary> Target consumers in-home> Ave. 20min dwell time> Average 1.5 contacts per box> Full-colour pizza boxes> Vouchers, coupons, inserts, sampling also available


Pizzaboxx®

Delivering your message


SupercardsDriver engagement

Supercards® Summary> High-quality cards affixed to driver’s window – unmissable> Targets motorists and/or car passengers> Target vehicles by region/town/city> Target vehicles by make/model/type (e.g. luxury, super-mini etc.)> Target vehicles by visible attributes (e.g. tyre wear, windscreen damage etc.)


Light ProjectionsLight Up your message

Light Projections Summary> High impact, visually impressive format> Ideal for PR launches, stand alone campaigns (used by Puma to launch a new

product in 35 countries) or supporting sampling campaigns (used by Boots Serum No7 during French launch in 2009)

> Digital Mapping Light Projections now available


Street SkinsUrban Engagement

Street Skins Summary> Fitted over existing high-street shutter doors> Typically visible in the evenings, late nights and early mornings> Catches commuters and evening crowds at prime time> Advertisers can specific particular locations or select from our portfolio> Cost effective – half the price of conventional outdoor on cost/hour basis


Legal FlypostingUrban Engagement

Legal Flyposting Summary> Flyposting on LEGAL poster sites> Ideal for urban fashion, youth and music brands> Locations ideal to reach high numbers of trendy Londoners (e.g. many locations in N1,

Shoreditch, near Westfield, Shepherd’s Bush etc.)> Various UK cities available> Previous clients include Apple, Levi’s and various Record Labels


Guerrila Art InstallationsUrban Engagement

Guerrilla Art Installations Summary> Collaboration with groups of young artists> Wide range of unique art installations, graffiti, chalk art and sculpture> Communicate with an relevant audience> Highly engaging and targeted> Available internationally


Clean StencilsUrban Engagement

Clean Stencils Summary> High impact option> Rapidly becoming popular in the UK> Process simply removes pavement dirt to display unexpected brand message> Available internationally


Case StudyAlfa Romeo Clean Stencils

Client Alfa Romeo

Objective Create buzz and excitement around the launch of the Alfa Mito

Coverage 47 Locations Nationwide2 Weeks1,500 Stencils

Media Clean Stencils

Outcome Client used the stencils as part of a viral game: take pictues beside a stencil. Entrants had a chance to win iPods etc.


Chalk Stencils Urban Engagement

Clean Stencils Summary> High impact option> Rapidly becoming popular in the UK> Application of chalk using a stencil template> Immediate impact & strategic targeting> Ideal support for on-street face-to-face marketing activity> Various options of complexity (e.g. Multiple layered chalk stencils applied using specialist chalk are longer

lasting and offer enhanced creative executions.)


Cafe PresenceBranded bags & Coffee cups

Café Presence Summary> Sandwich bags, deli carry bags, coffee cups and takeaway packaging> Current distributors include large range of independent cafes, delis, sandwich

bars, pharmacies, newsagents, off-licenses and others> Opportunity to sample products through network


Ambient Media Worldwide Ltd

John DickSales Director

Grove House 27 Hammersmith GroveHammersmith London W6 OPE

Telephone +44 (0)20 8600 2545Fax +44 (0)20 8600 2501

Mobile +44 (0)7743 870 428

[email protected]

Documents

Ambient Media Worldwide Ltd Jd Lr