Culture today and in the Past

Hofstede‘s Dimensions For Italy vs. Saxony-Anhalt

Consumer and Corporate Buying Behavior

Melanie Engelhardt, Chiara Polacchini, Julia Volkova, Sophia Kuhl

2

Hofstede‘s 5 Dimensions of Culture

IndividualismIndividualist Collectivist

Power DistanceLarge Power Distance Small Power Distance

Uncertainty Avoidance

Masculinity/Femininity

Long-Term Orientation

Weak Avoidance Strong Avoidance

Masculinity Femininity

Long-Term Outlook Short-Term Outlook

3

Italy vs. Saxony-Anhalt today

Individualism Power Distance Uncertainty Avoidance

Masculinity/Femininity

Long-Term Orientation

0

10

20

30

40

50

60

70

80 76

50

75

70

34

67

35

65 66

31

63

40

60

66

31

ItalyGermanySaxony-Anhalt

4

off to 1000 AD…

5

Italy 1000 Years Ago

6

Saxony-Anhalt 100o years ago

7

Italy vs. Saxony-Anhalt 1000 AD

Individualism

Power Dist

ance

Uncerta

inty Avoidance

Masculin

ity/Fe

mininity

Long-Term

Orie

ntation

0

10

20

30

40

50

60

70

80

ItalySaxony-Anhalt

8

Questions?

9

Slide 2Wall, S. & Minocha, S. & Rees, B. (2010): International Business

Slide 3http://geert-hofstede.com/italy.html http://geert-hofstede.com/germany.htmlhttp://www.bpb.de/nachschlagen/zahlen-und-fakten/soziale-situation-in-deutschland/61535/bevoelkerung-nach-laendern https://www.destatis.de/DE/ZahlenFakten/GesellschaftStaat/EinkommenKonsumLebensbedingungen/Konsumausgaben/

Tabellen/PrivateKonsumausgaben.html http://www.bpb.de/nachschlagen/zahlen-und-fakten/soziale-situation-in-deutschland/61721/arbeitslosigkeit-nach-laendern https://www-genesis.destatis.de/genesis/online;jsessionid=8F3B8A34E0880097CC1128CAE8B6374A.tomcat_GO_1_1?

operation=previous&levelindex=3&levelid=1382623765977&step=3 http://de.wikipedia.org/wiki/Landtag_Sachsen-Anhalt

Slide 4http://pool.theinfosphere.org/images/0/0f/Forward_Time_Machine.png

Sources

10

Slide 5http://www.medievallegend.it/sito_1_i000486.jpg http://en.wikipedia.org/wiki/File:Italy_1000_AD.svg http://en.wikipedia.org/wiki/Pope_Benedict_VIII http://www.campingvelino.com/public/allegati/notizie_95.jpg http://4.bp.blogspot.com/-AbYoxMahS5w/UE42w1QSeJI/AAAAAAAAA_s/c1logHMBPFw/s1600/P1080361.JPG http://www.cs.unibo.it/~fioretti/AC/AC2005/AC_file/logoUNIBO.jpg http://lnx.fantasylands.net/aiuto-dislessia/wp-content/gallery/feudalesimo-storia-1-media/piramide-del-feudo.pnghttp://1.bp.blogspot.com/_BT6f5vrsYy0/TBA44YkFJ3I/AAAAAAAAAB0/QwGClhDIToQ/S700/Group+babies.jpg http://4.bp.blogspot.com/-wUNJjFw7mII/TdMGa7EFK4I/AAAAAAAAAAY/Zd19eySwi8w/s320/doctors.gif http://www.historyandcivilization.com/Maps---Tables---Medieval-Europe--1000-1250AD.html

Slide 6http://www.bpb.de/gesellschaft/medien/bilder-in-geschichte-und-politik/73218/herrscherbilder http://en.wikipedia.org/wiki/Imperial_Crown_of_the_Holy_Roman_Empire http://de.wikipedia.org/wiki/St%C3%A4ndeordnung http://www.planet-wissen.de/politik_geschichte/mittelalter/leben_im_mittelalter/index.jsphttp://clio.missouristate.edu/chuchiak/Feeding%20Livestock.jpg http://upload.wikimedia.org/wikipedia/commons/thumb/a/ac/Jousting_renfair.jpg/1280px-Jousting_renfair.jpghttp://www.denkmalpflege.uni-halle.de/ http://www.planet-wissen.de/politik_geschichte/mittelalter/burgen/index.jsp Bakels, Corrie C. The western European loess belt: agrarian history, 5300 BC-AD 1000. Springer, 2009 Schulze, Hagen. Kleine deutsche Geschichte: mit Bildern aus dem Deutschen Historischen Museum. CH Beck, 2007

Sources