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Chris Archer (Marketing & Sales)
Peggy Kuniss (Marketing & PR)
Claus Wachsmann (Marketing & Sales)
Gregor Dauth (Product design)
Kai Schultz (Product management)
Michael Prell (Suspension Engineering)
Bernd Schenkl (Engineering)
Please do not release any information or photographybefore the official release date:
6th august 2010
1. WHO IS CUBE?
2. 2011 FULLSUSPENSION
3. 2011 HARDTAILS
4. QUESTIONS
5. RIDE IT – FEEL IT!
… privat owned company… founded in Waldershof from
Marcus Pürner in 1990
1993 - 1 employee500 bikes / year80 sqm
2003 - 35 employees36 000 bikes / year
2009 – 120 employees186 000 bikes / year
2010 - 200 employees260 000 bikes / year36 000 sqm
2011 - new logistic center8000 sqm
(required by law)
(CUBE standard)
All CUBE models are DIN+ tested at Velotech
0
50
100
150
200
250
300
2006200520042003 2007
41%15%
18%
25%
63%
28%
2008 2009 2010
35%
(thsd)
1. WHO IS CUBE?
2. 2011 FULLSUSPENSION
3. 2011 HARDTAILS
4. QUESTIONS
5. RIDE IT – FEEL IT!
REMOVEABLE FD MOUNT
INTERCHANGEABLE DROPOUTS
ONE PIECE LINKAGE
// TECHNOLOGY // Redesign of the kinematic in close cooperation withFOX Racing Shox and DownhillPro Andre Wagenknecht
// TECHNOLOGY //
Price range:TWO MODELS; 2600 EUR – 3700 EUR
AVAILABLE FROM AUGUST 2010
ISCG MOUNT HAMMERSCHMIDT COMPATIBLE
TRIPPLE BUTTED HPAHYDROFORMED TUBESET
188mm REAR TRAVELFOX DHX RC4 WITH CUBE SETUP
// NEW AMS LINEUP //
2011 – complete redesign
2010 – kinematic improvements
2006 - facelift II(hydroforming, new dropouts,size tuned kinematic)
+ introduction AMS 125
2004 - facelift I(3d linkage, new drop outs)
+ introduction of AMS FR
2002 - first AMS model introducedevo
lution
// NEW AMS LINEUP //
// TECHNOLOGY //
TAPERED STEERER
INTERNAL CABLE ROUTING
FULL CARBON PRESS FIT BB
FULL CARBON LINKAGE
FULL CARBON HT BEARING CUPS
FULL CARBON DROP OUTS
TECH FACTS:- Reduced alloy parts- No maschining after mold process- Advanced twin mold- High modular carbon fibers
Frame weight incl. shock: 1900gr
// TECHNOLOGY //
POST MOUNT
FOX SHOX WITH CUBE SETUP
FULL CARBON ROCK MOUNT
Price range:TWO MODELS; 3800 EUR – 4800 EUR
// NEW AMS LINEUP //
INTERNAL CABLE ROUTINGclean lookmore durable cablesLighter // 100g
L-BEND CHAIN STAYless pieceslighter
OPTIONAL X12 AXLEPRESS FIT BBstiffer andlighter // 24g
ASSYMETRIC ST
// TECHNOLOGY //
// TECHNOLOGY //
FOX SHOX WITH CUBE SETUP
TRIPPLE BUTTED HPAHYDROFORMED TUBESET
TWO PIECE HOLLOW BBLighter and stiffer
Price range:Four models: 1900 EUR – 2600 EUR
POST MOUNT
lighter // 27g
// NEW AMS LINEUP //
INTERNAL CABLE ROUTING
L-BEND CHAIN STAY
X12 AXLE PRESS FIT BB
ASSYMETRIC ST
TAPERED STEERER
// TECHNOLOGY //
// TECHNOLOGY //
FOX SHOX WITH CUBE SETUP
TRIPPLE BUTTED HPAHYDROFORMED TUBEST
TWO PIECE HOLLOW BB
Price range:Four models; 1900 EUR – 3300 EUR
POST MOUNT
// NEW AMS LINEUP //
// TECHNOLOGY //
INTERNAL CABLE ROUTING
L-BEND CHAIN STAY
X12 AXLE
PRESS FIT BB
DIRECT MOUNT FD
TAPERED STEERER
// TECHNOLOGY //
FOX SHOX WITH CUBE SETUP
TWO PIECE HOLLOW BB
TRIPPLE BUTTED HPAHYDROFORMED TUBEST
Price range:Three models; 2000 EUR – 3300 EUR
POST MOUNT
- WE OFFER THE RIGHT AMS FOR EVERY RIDER ´S PURPOSE
// NEW AMS LINEUP //
1. WHO IS CUBE?
2. 2011 FULLSUSPENSION
3. 2011 HARDTAILS
4. QUESTIONS
5. RIDE IT – FEEL IT!
But - what´s next?
MADE TO BE FASTER THAN OTHERS
20% lighter
10% stiffer
DIN+ approved
// TECHNOLOGY //
TECH FACTS:- Reduced alloy parts- Advanced twin mold- High modular carbon fibers- Whole frame only 3 pieces
Frame weight 950gr
TAPERED STEERER
// TECHNOLOGY //
ADVANCED INTERNAL CABLE ROUTING
PRESS FIT BB
DOUBLE FLEX STAYS
FULL CARBON HT BEARING CUPS
// TECHNOLOGY //
POST MOUNT
ACTIVE BRAKECOOLING
Price range:FOUR MODELS; 2600 EUR – 5800 EUR
In close cooperation with Syntace:P6 Full carbon flex seatpost
INTEGRATED CHAINSUCK DEVICE
EVEN MORE ELITE
hpt
FULL CNC MASCHINEDTAPERED STEERER
FULL CNC MASHINEDPRESS FIT BB
FULL CNC MASCHINED POST MOUNT
TECH FACTS:- tripple butted 3AL/2,5V tubeset
1. WHO IS CUBE?
2. 2011 FULLSUSPENSION
3. 2011 HARDTAILS
4. QUESTIONS
5. RIDE IT – FEEL IT!
RIDE IT – FEEL IT!
DESIGN & DEVELOPMENT
http://www.youtube.com/watch?v=7YrrBeoIAWM&feature=related
PRODUCTION
http://www.youtube.com/watch?v=g8yJ2TZOank&feature=player_embedded
PRODUCTION & LOGISTICS
http://www.youtube.com/watch?v=g8yJ2TZOank&feature=related
