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C S 4 1 0 - B L U E G R O U P
Final Presentationcommunicate2Me
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A Brief Overview
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• The Problem• Our Solution• Evaluation Plan• Funding/Budget• Risks and their mitigation
• Four Phases
o Staffingo Costs
• What is being provided and what is not• Cost to develop
• Closing Statements
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Meet the Team
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Overarching Problem
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Passenger needs are not addressed by mass transportation systems.
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Regional Transit Need Is Increasing
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Source: http://www.hrtransit.org/pdf/hrtbrochure/HRT_Brochure.pdf http://www.gohrt.com/pdf/strategicplan/Strategic%20Plan%20Final%20--%20November%202008.pdf
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Congestion
• Buses in the HRT System: 343
• Average bus capacity is currently only at 15%
• Severe congestion is
expected on 1,221 lane miles in Hampton Roads in 2026
Source: http://www.gohrt.com/pdf/strategicplan/Strategic%20Plan%20Final%20--%20November%202008.pdfMay 5, 2009
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Preventing Congestion
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Texting Efficiency
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A Proposed Solution: communicate2Me
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Increase efficiency of transit authority systems by providing potential passenger information
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The Solution
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Needs: Information for the transit
authority to learn about:o potential customers o possible customer
frustration While remaining: Accessible, convenient,
and unobtrusive to end users
Reasonable cost for transportation companies
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communicate2Me
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Planned Components
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A Feasible Implementation
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Passengers will be provided with methods to:• Allow Bus Schedule Query via:
o Cellular Phone / Short Message Service(SMS) Texting • Have notifications of changes in schedule
o SMS notification service
Result:• Increased Passenger Awareness and Satisfaction• Increased Statistical Information for Transit Authorities
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Benefits
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Passengers:• Better Service• More Interaction• Greater Satisfaction
Transit Authorities• Passenger Query Statistics • Warning of Waiting Passengers• More Efficient Routes
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Project Goal And Objectives
• Time o Measured against baseline project plan
• Cost o Measured against budget plan per phase
• Scope o Measured against requirements document
• Quality o Measured by customer and end user satisfaction
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Phase 0 - Concept Development
Milestones Problem Area DevelopmentFeasibility ResearchMilestone SchedulingWebsite DevelopmentSBIR Proposals
Acceptance Criteria
Review Board Acceptance
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Phase 0 Organizational Chart
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Phase I - Prototype Development
Milestones
Prototype SpecificationsTest PlanUser ManualsProposalPrototype Construction Demonstration
Acceptance Criteria
Review Board Acceptance
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{phase i} - Organizational Chart
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Phase I - Prototype Components
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{phase i} - Financials
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Phase I - Hardware Requirements
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Phase II - Organizational Chart
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Phase II - Critical Design
Milestones
Web InterfaceWeb Message Algorithm
SMS Gateway Development
Algorithm DevelopmentAlgorithm Testing
Transit InterfaceInterface Test
Acceptance Criteria
Interfaces with Google Transit
Receives SMS Messages
Passes Tests
Connects with Transit Authority's Systems
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Phase II - Major Components
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{phase ii} - Financials
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Phase II - Hardware Requirements
hardware qty cost Total SMS Server 2 $1000. $2,000Web Server 1 $2000. $2,000Algorithm Server 2 $2000. $4,000SMS Service / Credits (yearly) 1 $36,000 $36,000 overall hardware costs $44,000
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{phase iii} - Production & Beyond
Milestones
Support Current Installations Improvement: Modifications to Interface Improvements to Algorithm
Acceptance Criteria
Market Penetration Market Acceptance
Profitability
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{phase iii} - Organizational Chart
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{phase iii} - Financials
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In The Box
• Service to set up and maintain: o Short Messaging Service gatewayso Web serverso Application servers
• Algorithm to communicate between end users and transit authorities
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Not In The Box
• Buses• Wireless communication between buses
and Transit Center• Tracking system for buses (GPS, RFID)
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Who Is The Customer?
Initial customers: Transportation • Hampton Roads Transit (HRT)• Metropolitan Transportation Authorities
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Current Competition
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Risks & Pitfalls
1. Interoperability problems
2. Latency Issues3. Abuse of the system4. SMS message costs 5. Down Time6. Phone incompatibility7. Transit operator
ignoring system
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Risk Mitigation
Interoperability: • Direct Communication with each Transit Authority's
technicians Latency:• Optimize Incoming SMS Processing Time• Synchronize Driver Updates based on Position
Abuse of the System:• No way to mitigate without tracking passengers
Transit Operator Ignoring System:• Education• Tracking of Requests to Pickups
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Funding
Grants.gov• Innovative Small Research Projects to Advance Public
Transportation Planning $ 750,000• State Operating Assistance
$840,550References: http://www07.grants.gov/search/search.do;jsessionid=MgLfJcyflkGLZ3tLyF7Rj6GTJrn0PfTyyFvzsQtD1TNF10WzQqWS!-802466050?oppId=46140&flag2006=false&mode=VIEWhttp://www.gohrt.com/pdf/budget/Budget_2009.pdf
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Budget
Funding Source: Department of Transportationo SBIR – Phase 1: $100,000o SBIR – Phase 2 : $650,000o SBIR –Phase 3: Small Business Loan/Venture Capatilists
http://www07.grants.gov/search/search.do;jsessionid=MgLfJcyflkGLZ3tLyF7Rj6GTJrn0PfTyyFvzsQtD1TNF10WzQqWS!-802466050?oppId=46140&flag2006=false&mode=VIEW
http://www.gohrt.com/pdf/budget/Budget_2009.pdf
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Price Point
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Cost To Develop
• Phase 0:o Free
• Phase 1:o Hardware Resources - $4,300.00o Personnel Resources - $14,525.00
• Phase 2:o Hardware Resources - $44,000.00o Personnel Resources - $443,114.00
• Phase 3:o Hardware Resources - $37,200.00o Personnel Resources - $286,860.00
Total - $829,999.00
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Assumptions: minimum of 5 new customers per year while maintaining current customers.
Revenue
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Closing Statements
Current Systems are One-Way: • Informing the passengers, not Interacting with them.
communicate2Me promises to:• Connect Passengers with Information• Connection Transit Authorities with Potential Customers
Each phase is feasible in terms of:• Cost• Requirements• Staffing
let's do it!
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Any Questions?
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