1

CS410 – Professional Workforce DevelopmentOrange Team

Telephone Management

SystemFinal Presentation, 6th May 2008

Presented by Benjamin Leyland

Final Presentation, 6th May 2008

Presented by Benjamin Leyland

2

3

The ProblemThe Problem

Unwanted phone solicitation still

occurs.

Even with current legislation and the Do-Not-Call-List

4

Effects of the Effects of the ProblemProblem

-Annoying-Interrupting-Waste of time

5

What is Phone What is Phone Solicitation?Solicitation?A telephone call that acts as an

advertisement.

In 2007, over 5,000 complaints were received by the FCC.

Estimated that 4 million "junk" telephone calls are made every day in the United States

Source 1: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)

Source 2: FCC (www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC-279478A1.pdf)

6

Current FCC Current FCC RegulationsRegulationsPhone solicitors are required to transmit or display:

- Their contact phone number - The name of the soliciting

company Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)

7

The Do-Not-Call-ListThe Do-Not-Call-List

Numbers can be registered online or over the phone.

The majority of solicitors are prohibited from calling those on the list.

Source: FCC (www.fcc.gov/cgb/consumerfacts/tcpa.html)

8

Ultimate Goal of Ultimate Goal of TMSTMS

Reduce unwanted calls

9

How?How? Develop a prototype and product to: -receive caller ID information -test against local database -transmit caller ID information to

interactive device (if not

blocked) -allow user to block calls and manipulate data -database updates

10

The SolutionA device that blocks incoming

calls based on information in a database.

Allows extra customization such as blocking numbers at specified times and blocking whole area codes.

11

How our Solution is Set Up

An interception device outside the house that collects caller ID information and blocks calls

A control device inside the house that provides the database and controls for the user

Optional PC software to provide easier configuration

12

Who Can Still Call?Who Can Still Call?

Organizations that you have

established a business

relationship with

Non-profit organizations

Callers with prior permission

Source: (www.fcc.gov/cgb/consumerfacts/tcpa.html)

13

Do-Not-Call List StatisticsDo-Not-Call List Statistics

Registered

Registered andstill receivingcalls Not Registered

Makes up 76% registered

Source: Harris Interactive (www.harrisinteractive.com)

14

The MarketPotential customer = 46% of American

adults

76% have placed their phone numbers on the NDNC registry.

61% of people on the registry still receive unsolicited calls.

Source 1: FTC (www.ftc.gov)Source 2: Harris Interactive (www.harrisinteractive.com)

15

What our solution will doAllow user configured blocking of

calls to all phones in the houseAllow redirection of calls to

specific phonesAllow viewing of call historyAllow configuration of call block

through the control device and PC based configuration software

16

Major Functional Components

Control Device

Laptop w/Configuration Software

InterceptionDevice

Multiple Phones

PhoneService

Box

Phone Network

Wireless Network

17

System Capabilities

Blocking of calls◦Per call basis◦Area code◦Wild cards◦During specified times◦To all phones

System configuration◦Configuration software (PC)◦Hardware connected to phone line

18

Intercept

Pass To Phone

Answer

Incoming Call

19

Intercept

Pass To Phone

Answer

Search Blocked List

BlockCall

Should It Be Blocked ?

Check LocalSettings

20

Add To Blocked List

ManuallyFlag

Answer

Flagging Unwanted Calls

21

Updates InterceptionDevice

Control DeviceConfiguration

Configuration

PC Configuration

22

Control Device GUI Prototype

Add Delete

Blocked Number List

1-888-555-1234

Blocked List EditorWildcard Editor

Wildcard List

Add Delete

*800*

Incoming Caller Information

1ABC

1ABC1

ABC1

ABC1

ABC

6PQR

5MNO

4JKL

3GHI

2DEF

7STU

<-0*-

SHIFT

9XYZ

8UVW

Clear

>

>< >

23

What’s In The Box

Interception Device

Control Device

Configuration

Software

Mounting Hardware

24

What’s Not In The Box

Caller ID Subscription

ComputerInternet

ConnectionWireless Network

(PC)

25

What our solution won’t do

Completely eliminate unsolicited calls

26

Competition Matrix

27

Phase 0

Idea conceptualization Five team members Milestones (See Phase 0 Milestones) -PMS website -Final Presentation -SBIR

Hard Work + $0 pay = An A?

28

Ben LeylandProject Manager

PresenterFinance

Dionna DiggsAssistant PMResources

Bob LarrickSoftware Specialist

Marketing

Travis BurlockHardware Specialist

Webmaster

Josh RodeDocumentation

Funding

Phase 0 Organization

29

Prototype MFCD

Incoming

Solicitation

Generator

PC Configuration

SoftwareControl Device

Configuration

Software

Output

Display

Interception

Software

30

Phase 1 Requirements: Initialization

Reassess the scope of the

project.

Revise Phase 2 & 3

Milestones.

31

Phase 1 Milestones: Prototype ProductionCompose requirements for, build and

test:PC Configuration SoftwareControl Device SoftwareControl Device GUIInterception SoftwareSolicitation Generator (Test Harness)Interfaces between Software

Components

32

Phase 1 Milestones: Documents

Prototype Test Plan

Prototype User Manuals

Help System for Prototype PC Software & Configuration Software

33

Phase 1 Milestones: Presentations

Prototype Presentation

Final Presentation

34

Phase 1 Milestones: Preparing for Phase 2

Review Financial Documents

Revise Risks & Mitigation Plan

SBIR Grant Proposal II

35

Staffing Resources

5 Student Interns

Similar structure to current

organization

All will assist with building &

testing of software

(See Staffing Plan)

36

Ben LeylandProject Manager

PresenterFinance

Software Engineer

Dionna DiggsAssistant PMResources

Software Engineer

Bob LarrickSoftware Specialist

MarketingSoftware Engineer

Travis BurlockHardware Specialist

WebmasterSoftware Engineer

Josh RodeDocumentation

FundingSoftware Engineer

Phase 1 Organization

37

Non-staffing Resources

Prototype is all software

2 laptops required to run the

prototype

(See Resource Plan)

38

Phase 1 Staffing BudgetStaffing Budget:

5 Student Interns for 16 weeks: $38,360*

40% Overhead: $15,350

Total: $53,710

*Based on recommended salaries given by CEO ($25,000 per year).

(See Staffing Budget)

39

Phase 1 Non-Staffing Budget

2 Laptops:$2,000

Total: $2,000

Staffing Budget: $53,710

Total Phase 1 Budget: $55,710

(See Non-Staff Budget)

40

Phase 1 Funding

Total Budget = $55,710

Funded through NSF SBIR Program

Under maximum grant of

$100,000

(See Funding Plan)

41

Phase 1 RisksDifficult to installFails to penetrate marketLand lines become obsoleteProduct is too expensiveDifficult to connect to PC via

wireless

(See Risk Plan)

42

Phase 1 Risk Matrix

43

Evaluation of Phase 1All deliverables delivered on timeAll prototype software meets

requirementsCost is within 5% of budgetSBIR Phase 2 funding secured

(See Evaluation Plan)

44

Phase 2 MilestonesReview PrototypeRevise RequirementsBuild Test HardwareBuild SoftwareRevise/Create Documentation

(See Phase 2 Milestones)

45

Project Manager

Financial Manager

Hardware Engineer x2

Technical Writer

Webmaster

Testing Engineer

Software Engineer x2

Development Team

Administrative Team

Technical Manager

Phase 2 Organization

46

Non-staffing Resources

Components for producing

hardware

9 Computers for staff

(See Resource Plan)

47

Phase 2 Budget

Total Staffing Budget: $319,910*40% Overhead: $127,960Total Staffing: $447,870Development Computers:

$18,000Hardware Components: $1,000Total Non-Staffing: $19,000

Total Budget: $466,870

*Based on recommended salaries given by CEO

48

Evaluation of Phase 2All deliverables delivered on timeAll final software meets

requirementsCost is within 10% of budgetSatisfies the market (based on

surveys)

(See Evaluation Plan)

49

Phase 3 MilestonesIdentify new team membersBeta test with potential customersBegin advertisingSet up support staffContract hardware vendorConstruct final websiteInitial rollout of productFull rollout of product

50

Project Manager

Financial Manager

Laywer

Technical Writer x2

Webmaster

Technical Support x2

Customer Service x2

Marketing Team

Administrative Team

Marketing Manager

Phase 3 Organization

51

Non-staffing Resources

Advertising

Final Hardware

Office Space

Office Supplies

Website Hosting(See Resource Plan)

52

Phase 3 Roundup

Phase 3 is all about getting the product to the customers.

We will establish a corporate headquarters, hire the necessary support staff, and get the company website online.

We will beta test the product, then proceed to a initial offering in a favorable market before beginning the nationwide rollout.

53

Phase 3 Budget

717,660 in personnel and overhead 30,000 in advertising 40,000 in hardware for initial rollout.   35,000 for Brick and Mortar 12,000 in additional Office supplies  2,000 for website 

836,660 for 1 year of phase 3, including initial rollout of product. 

54

Overall BudgetPhase 1: $55,710Phase 2: $466,870Phase 3: $836,660 (1st

year)

Total: $1,359,240

SBIR Funding: $522,580Private Funding: $836,660

55

Price pointWith a cost to us of $70.00 and a

price point of $119.99 our product will net us ~$30.00 per unit sold after retailer markup.

Production of 35,000 units will cost $2,450,000

This will make the total first year cost $3,286,660

56

Return On Investment

After selling our initial run of 35,000 units we will see a $213,340 return on investment.

The break even point for this scale of production is 32,867 units.

57

ConclusionThe proposed system mitigates the problem to a

greater extent than rival products.

Costs for Phase 1 and 2 are under the maximum grants provided by the NSF.

The break even point for Phase 3 is 32,967 units in the first year.

58

ReferencesSlide 10:

FCC

www.hraunfoss.fcc.gov/edocs_public/attachmatch/DOC279478A1.pdf

Slides 10, 13, 14, 15:

FCC

www.fcc.gov/cgb/consumerfacts/tcpa.html

Slides 16-17:

FTC

www.ftc.gov

Harris Interactive

www.harrisinteractive.com

59

Questions?Questions?