Leandro Cruz 202 Hansell Road 305-606-0993 Newtown Square, PA 19073 leandroc63@gmail.com

Summary

Sales & Marketing professional with over 25 years of experience in the hospitality industry. Recognized for building and leading global sales and marketing teams for luxury independent and large multi –brand chain hotels, including all-inclusive brands. Significant relationships with key industry consortia, wholesalers, and travel agencies in U.S., Europe, Canada, Caribbean, and throughout Latin America. Fluent in English and Italian in addition to native Spanish speaker. Achievements

Significantly enhanced sales and profits for a five star luxury resort Substantial global network of contacts for growth Known for achieving high customer service and retention levels Pro-active new business development and expansion

Core Professional Strengths Market expansion and territory development Negotiating skills – contract negotiation and administration Building strategic partnerships and alliances High impact presentation and closing skills. Lead generation. Market analysis

Professional Experience

Casa de Campo, La Romana, Dominican Republic (Pennsylvania based) Feb 2015 – present VP Global Sales and Marketing Returned to Casa de Campo to develop the Global Sales & Marketing organization for the planned expansion to multi-property resort management. Responsible for building a worldwide organization, now measuring 33 team members worldwide, covering marketing, PR, sales, and group servicing and coordination. Developed the villa and sports sales strategy for the resort.

Includes representation offices in Brazil and Europe Increased occupancy by 10 points during the low Summer months Increased revenue by 20% in first year

Melia Hotels International (“MHI”) Oct 2010 – Feb 2015 Director of Leisure Sales MHI is the largest hotel company in Spain with 344 hotels Worldwide. Responsible for the expansion of MHI’s leisure business in the US & Canada. Responsible for driving growth of the travel agency luxury segment and travel agency consortia (e.g., Virtuoso, Ensemble).

Direct a team of 7 Sales Managers in North America as well as MHI’s Specialist on- line program & MHI’s Agent Loyalty and Incentive program

Marketing responsibility for MHI’s seven brands within the North American market Create and maintain MHI’s relationship with the top agency consortia Responsible for North American marketing efforts for hotel launches, calls, and

appointments. Sales leader for Travel Wholesalers’ sales efforts, such as GoGo/Flight Center, Apple

Vacations, FunJet, Classic, Islands Destinations, Travel Impressions. Responsible for relationship with American Express’s Fine Hotels and Resorts, Scotia

Bank’s Inspire, and others Business Plan development for North American leisure segment

Casa de Campo, Dominican Republic (Miami based) 2000- Oct 2010 Director of Sales, US & Latin America 5 Star resort located in Dominican Republic, with luxury villas, spa, sports facilities.

Responsible for all individual and travel industry sales which drove 65% of total sales. Direct Sales, Marketing, and GSA network in Latin America Strong relationships with Valerie Wilson, Altour, Pro Travel, Frosch, Tzell-Travel Leaders,

Frosch, Classic, and Islands Destinations. Abbey Hotel, Miami Beach, Florida 1999 2000 Director of Sales & Marketing Reporting to the owner, full responsibility for all aspects of sales and marketing for 50 room boutique hotel in Miami Beach. Responsibility for advertising, pricing, promotions, distribution, internet, wholesaler, and retail channels. Casa de Campo, Dominican Republic (Miami based) 1992 - 1998 Regional Sales Manager & Sales Manager Europe and Latin America Identified and developed Virtuoso membership for Casa de Campo. Covered numerous sales territories, from Europe to USA.

Education/Other

B.S., Universidad Catolica Madre y Maestra, Santo Domingo, Domingo Republic. 1985, Hotel

Management.