CRTC Cloud- Scott Sadler

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Presentation from Chesapeake Regional Tech Council\'s TechFocus Seminar on Cloud Security; Presented by Scott C Sadler, Business Development Executive - Cloud Computing, IBM US East Mid-Market & Channels on Thursday, October 27, 2011.

Text of CRTC Cloud- Scott Sadler

  • 1. The New Economics of Cloud Computing Chesapeake Technology Council Scott Sadler Cloud Business Development Executive IBM Channels & Mid-Market, East IMT [email_address]

2. A Crisis of Complexity The Need for Progress is Clear 85% idle In distributed computing environments, up to 85% of computing capacity sits idle. Explosion of information driving 54% growth in storage shipments every year.1.5x Soon 1 trillion connected devices 70 per $1 70% on average is spent on maintaining current IT infrastructures versus adding new capabilities . 3. Nothing Is Changing More than IT The way it s applied For insight The way it s accessed UbiquitouslyThe way it s architected Integrated and flexible 4. By 2011, the world will be 10 times more instrumented then it was in 2006. Internet connected devices will leap from 500M to 1 Trillion by 2013 10/28/11 Cloud Computing Strategic View 2005 2006 2007 2008 2009 2010 2011 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 Exabytes RFID, Digital TV, MP3 players, Digital cameras, Camera phones, VoIP, Medical imaging, Laptops, smart meters, multi-player games, Satellite images, GPS, ATMs, Scanners, Sensors, Digital radio, DLP theaters,Telematics , Peer - to - peer, Email, Instant messaging, Videoconferencing, CAD/CAM, Toys, Industrial machines, Security systems, Appliances 10x growth in five years Approximately 70% of the digital universe is created by individuals, but enterprises are responsible for 85%of the security, privacy, reliability, and compliance. 5. Organizations are struggling to progress toward a more flexible infrastructure

  • How do I respond to the pressure to cut costs, reduce risk and complexity?
  • How do I react more quickly to take advantage of new opportunities?
  • How do I move my data center architecture into the future?
  • A lot of buzz on cloud, where is the best place to start and how?

Cloud Computing Strategic View 10/28/11 Source: 2009 IBM CEO Survey 6. We Are Entering the Next Era of Computing The Era of Insight for Discovery

  • Created by the integration of Big data in Optimized systems, managed as a Cloud
  • Applied to deliver new insights and drive innovation
  • Twice the capacity for service on a flat budget

Big Data Cloud Optimized Systems 7. Cloud computing is extending its impact Cloud Computing Strategic View 10/28/11 An Enabler ofBusiness Transformation

  • Changing the economics of IT
  • Automating service delivery
  • Radically exploiting standardization
  • Rapidly deploying new capabilities

An Evolution ofInformation Technology

  • Enabling new business models
  • Supporting speed and innovation
  • Re-engineering business processes
  • Providing new levels of collaboration

becoming a catalyst for transformation. 8. 10/28/11 Cloud Computing Strategic View 1990 2009 Software as a Service Utility Computing Grid Computing Cloud Computing

  • A new paradigm for consumption and delivery of IT based services
  • Enhanced User Experience (Self Service UI)
  • Flexible Pricing (Pay Per Usage)
  • Enables flexible Delivery - and Sourcing Models(Private, Public, & Hybrid Clouds)
  • Automated Provisioning and Elastic Scalingon a highly virtualized Infrastructure

High QualityUser Experience Significantly Improved Supply Economics Clouds will transform the information technology (IT) industryprofoundly change the way people work and companies operate. = ReducedCostVIRTUALIZATION + SERVICE MANAGEMENT + STANDARDIZATION AUTOMATION + SECURITY + Flexibility 9. What is different about cloud computing ? Cloud Computing Strategic View 10/28/11 With cloud computing

  • Virtualized resources
  • Automated service management
  • Standardized services
  • Location independent
  • Rapid scalability
  • Self-service
  • Software
  • Hardware
  • Storage
  • Networking

10. Beyond the hype . . .

  • Cloud is a new consumption and delivery model inspired by consumer Internet services...
  • With 5 key characteristics:
    • 1.On-demand self-service
    • 2.Ubiquitous network access
    • 3.Location independent resource pooling
    • 4.Rapid elasticity
    • 5.Pay per use

Cloud Computing Strategic View 10/28/11 11. There are three ways to acquire IT capabilities 10/28/11 Cloud Computing Strategic View Cloud computing is a new delivery and consumption model or methodology spanning all 3 ways. Software, hardwareand services Pre-integrated systems and appliances Provided asservices 12. Major factors influencing cloud computing economics Cloud Computing Strategic View 10/28/11 Infrastructure leverage Virtualization of hardware Virtualization driveslower capital requirements Utilization of infrastructure Virtualized environments onlyget benefits of scaleif they are highly utilized Labor leverage Standardization of workloads Lower complexity = more automationpossible = reduced IT labor costs Automation of management Automation takes repeatable tasks and automates services, reducing IT operation costs Self-service Clients that can serve themselves require less support and have easier access to services 13. Many IT- aaS models are being discussed, including four main Cloud categories 10/28/11 Cloud Computing Strategic View Market Examples IBM Examples Software-as-a-Service Collaboration FinancialsCRM/ERP/HR IndustryApplications Infrastructure-as-a-Service Servers Networking Storage Data CenterFabric Shared virtualized, dynamic provisioning Platform-as-a-Service Middleware Database Web 2.0 Application Runtime Java Runtime Development Tooling Business Process-as-a-Service EmployeeBenefits Mgmt. Industry-specific Processes Procurement Business Travel 14. A Spectrum of deployment options for cloud computing Cloud Computing Strategic View 10/28/11 Private Public Hybrid IT capabilities are provided as a service, over an intranet, within the enterprise and behind the firewall Internal and external service deliverymethods are integrated IT activities / functions are provided as a service, over the Internet Third-party operated Third-party hostedand operated Enterprisedata centerEnterprisedata centerPrivate cloud Hosted private cloud Managedprivate cloud EnterpriseShared cloud services A EnterpriseB Public cloud services A Users B 15. Cloud Computing Strategic View 10/28/11 Cloud will be adopted based on workloads Readyfor Cloud May not yet be ready for migration Sensitive Data Complex processes & transactions Regulation sensitive Not yet virtualized3 rdparty SW Highly customized Analytics Collaboration Development& Test Workplace, Desktop & Devices Infrastructure Storage Infrastructure Compute Business ProcessesIndustry Applications Pre- production systemsInformation intensive Isolated workloads Mature workloadsBatch processing New workloads made possible by clouds Medical Imaging Financial Risk Collaborative Care Energy Management Disaster Recovery 16.

  • Workload characteristics determine standardization

10/28/11 Cloud Computing Strategic View

  • Web infrastructure applications
  • Collaborative infrastructure
  • Development and test
  • High Performance Computing
  • ...

Test for Standardization Examine for Risk

  • Database
  • Transaction processing
  • ERP workloads
  • Highly regulated workloads
  • ...
  • High volume, low cost analytics
  • Collaborative Business Networks
  • Industry scale smart applications
  • ...

Explore New Workloads 17. Cloud Standards help drive consistency and interoperability

  • Cloud platforms are diverse; open standards are critical:
    • Visit: TheOpenGroup&
    • Cloud Reference Architecture -
  • The Open Cloud Manifesto outlines standards principles:
    • Existing standards should be reused
    • All standards efforts should be based on customer requirements
    • Standards development efforts should stay coordinated
    • Visit :

10/28/11 Cloud Computing Strategic View

  • Standards organizations to drive new standards
    • Virtualization
    • Security
    • Common interfaces (to ensure flexibility in moving applications and data)
    • Management

Standards Taxonomy Types ofStandards SaaS PaaS IaaS Enterprise Across Vendors within a cloud Cross - Cloud Within an Enterprise Cloud to Enterprise 18. Consider Joining theCloud Standards Customer Council

    • Drive user requirements into standards development process.
    • Establish the criteria for open standards based cloud computing.