Klarissa Sadler. Business Functional Areas . Business Functional Areas. Human resources. - PowerPoint PPT Presentation
Klarissa SadlerBusiness Functional Areas Business Functional AreasHuman resourcesRecruitmentThorpe park hire staff to work for them. They do this by advertising on their website and then setting up an interview and then picking the best out of them all. Retention Thorpe park make it fun for their staff so they have fun whilst working Eg. Giving them discount cards so friends and family of the worker can get cheaper tickets. dismissal: Thorpe park could fire staff for being late all the time, being rude to customers, smoking on site or just not doing their job. Working conditions: Thorpe park make staff sign a contract so they get what they deserve and making sure employees are happy and getting what they deserve like sick pay, holidays, wages, hours of work, maternity ect. Training, development and promotion:Thorpe park staff are sent on a training course before they start their job to make sure they are hiring the right person for the job. development Thorpe park have meetings once a week or so, so they can discuss things that are going on and update the workers for information that they need to know. promotion:Thorpe park will give you higher position in your job if they feel you are doing well at it and think you could get more out of what they can offer.Employee organisations and unions:Thorpe park have a head of each group and they will meet up and make sure ever thing is running okay and the workers are happy with what is happening.Healthy and safety:Thorpe park have to make sure the area and conditions are safe for workers and customers in case of an emergency.
Human resources training Ad-hoc TrainingTeam BuildingFirst Aid at WorkSeasonal Team LeaderTime ManagementBriefing WorkshopsTrain the TrainerCommunication WorkshopsMotivate to Retain WorkshopsThrilling Service Workshops (Refresher on customer service)All the training that is carried out at THORPE PARK is done with the individual, their team, the business and our guests in mind.
ProductionOrdering (often buying) stocks of raw materials from approved suppliers. Thorpe park buy the materials and suppliers which they need to help run their business.Storing and checking the store of raw materials.Thorpe park get new materials and it is stored so all their materials are together while a person checks everything to make sure everything is okay and working properly.Planning production schedules to maximise machine capacity and staff levels.Thorpe park plan what time staff start and make sure there is enough staff to do what is needed . They also make sure all products are ready and plan things which they think can help the park.Producing or assembling the finished product.Thorpe park make sure that they have new rides and all finished products are working.Checking production is on schedule and resolving delays or problems.Thorpe Park Making sure everything is working and any deliveries come on time.Checking the quality of the production throughout the production process. Thorpe park check to make sure everything is working correctly.Packing and storing the final products before distributionThorpe park only make things that they are going to use or sell inside the shop.Scheduling routine machinery inspections and maintenance.Thorpe park check to make sure everything running smoothly and fixing it if there is a problem.Carrying out repairs to machinery and equipment as required.Thorpe park make sure they repair equipment and machinery.
FinanceConcerned with money and future plan.Knowing how much money the business has so they make plans for the future. Thorpe park will get together and make decisions on what they feel is going well and what will pay Thorpe park a lot of money. Shelagh looks after the purchase ledger and makes sure that all the suppliers invoices are loaded on to a accounting system. Authorised by the right people and paid on time. She also makes sure that Thorpe park as a business gets paid and that it also pays the bills.Preparing accounts, eg. Invoices, management, accounts, financial accounts for share holders and inland revenue.Something thing the business will send you when want to be paid, how much the business loss. Profit and revenue they do, Work out your tax for the government. Thorpe park has to pay a large amount of money to the government and they have to keep a record so the know exactly how much they have paid. Roger controls the sole leaders, he makes sure that their trade clients and that they pay them what they are owned.Preparing wages and salaries.Obtaining capital and resources, eg. Money for expansion or to pay for resources such as equipment and materials. Thorpe park will buy equipment and resources that they will need.
Marketing and salesCarry out market research to obtain feedback on potential and existing products and/or servicesUsing a survey to find out what you like and dislike about that park to help them improve.Analysing market research responses and advising senior mangers of result and implications go to the manger to make a change on what Thorpe park thinks will help improve the park.Promoting products and services through a variety of promotional methods eg. TV, radio, online, press, direct mail, sponsorship, trade shows, exhibitions Doing advertising eg. TV, radio, exhibitions, posters and online.Obtaining and updating a profile of existing customers to target advertising and promotions appropriately Take your personal details so they can contact you with adverts and offers.Producing and distributing publicity materials, such as catalogues and brochures - Make a leaflet/brochures and send/give them out.Designing, updating and promoting the company website Design/make the website and making sure it looks good.Organising sale promotions Thorpe park gives you offers for example five pounds off next visit.Responding to customer enquiries Answering customer questions or worries they might have Selling the product over the phone, online or face to face.Thorpe park offer sales and sell items over the phone, on their website or to peoples faces.Preparing quotations and estimates for customersThorpe park will get a price before you actually go to Thorpe park so you can get an estimated price of what you will have to pay during the day. Marketing- the 4psProduct:To help recognition If a customer recognises a brand they will trust and buy that product eg. Saw, stealth, shock wave, storm force 10 and others.To make the product different Thorpe park has a brand to help attract thrill seekers.To create brand loyalty If people go to Thorpe park and enjoy it they are more likely to go back.To develop a brand image People go to Thorpe park for the thrilling rides, this is a brand they have created.Price:Competition based pricing Thorpe park is influenced by rivals when setting prices (eg. Chessington, Alton towers and many others) The price is set to be similar to avoid a price war against other organisations.Market orientated pricing - Thorpe park look at what is going on in the market when they look at their prices. It looks at what customers are willing to pay at certain times and in certain situations . Eg. OAP, family and group pricing. Peak and off peak pricing - For school trips only Thorpe park offer peak and off peak pricing. Peak higher prices when the park is busy. Off peak lower prices to encourage more people.Discounts Thorpe park offer discounts on their normal prices eg. Large groups, students, OAPs, schools. This makes Thorpe park appeal to many customers.Special offers Products are offered at some special low prices, this encourages the sale of the product.
The 4 PsPlace:Thorpe park is located on the outskirts of south west London close to junction 12 of M25.The location has many benefits to Thorpe park:Large workforce available Large customer based good transport links ( road, air, train) area to expand if neededPromotion :Advertising: This involves the publishing, displaying or broadcasting of information about products and services. It is one of the most common promotional techniques.Examples: TV, radio, posters, newspaper, internet, magazines, public transport.Direct marketing: Involves sending information direct to peoples homes.1. Direct mail sending letters to people through the post.2. Telemarketing direct selling over the phone.Public relations: Thorpe park wants a good image with the public. They give media information that is then portrayed by the public.This can be TV, newspaper both local and national.Personal Selling: Thorpe park uses personal selling at special events, it is selling face to face. Example: fright night - selling masks and glow sticks.Sales promotions: used to encourage people to buy products, aim to give a short boost in sales. Money off vouchersdiscountscompetitionsPR promotionscombination offers ( Thorpe park and Anchor Butter)
Research and developmentThe initial stage involves looking at the current and future needs of both customers and suppliers - getting their feedback, asking for their views and perhaps carrying out independent market research.Thorpe park does this by running online surveys on their website to see what their customers think they should do about something .
Potential modifications to your product or service and assess whether such changes are realistic Thorpe park consider to develop things like Development and future planning, Lockers, Site maintenance excluding the ride areas, New land construction, Landscape construction and maintenance, Community relationship.
New products or services and assess whether they would be commercially viable- making sure each ride is safe and making sure that people enjoy it. Improvements to business processes that will benefit customers lockers, rides and areas around rides, the landscape and the way it looks , build land because its on an island, they must also look at