Cross-Media Marketing

What is it?

Combine the power of Print, E-mail and the Web to boost direct marketing campaigns. Interaction provides valuable information that closes the Loop and provides the ability for true Database Marketing.

Cross-Media

What is it?

A marketing campaign that integrates multiple media outlets

Sometimes referred to as Multi-Media or Multi-Channel

Personal URLs (PURLs) tie Print, E-mail and the Web

Campaign dashboard captures visits and interaction in real time

Generate reports and export new client & prospect Data

Cross-Media

Why?

Changing Landscape

51% of the US population has access to the broadband

“always on connection” at home or work

73% of consumers prefer to receive product offers via US mail

We live in a Cross‐Media world

Cross-Media

Why is it better?

Coordination within channels is more effective

Delivers a consistent message

Current technology allows us to apply variable data

Current technology allows us to measure

Cross-Media

Why?

43% of people prefer

to respond to direct

marketing online.

Are you there for them?

This means, to increase the opportunity for more successful

direct marketing campaigns include an effective online response option.

Cross-Media

What can it do?

Increase your chance to be remembered

Daily we encounter 2,904 media messages…

We may remember 52 of them…

But 4 of them we will positively remember!

How do YOU cut through the noise to engage your

customers more effectively?

Cross-Media

What can it do?

Boosts Direct Marketing Response Rates

Gather Valuable Customer Data

Qualify Leads and Prospects

Profile Customers and Qualified Prospects

Convert High Quality Leads into Revenue

Provide Sales with Relevant follow up information

Measure Results in Real-Time

Cross-Media

Cross-Media

How does it work?

Attract Customers and Prospects using Relevant & Creative Versioned, Personalized and Customized Direct Marketing that Drives them to the Web.

Personal URLs provide new opportunities to extend your marketing touch.

Personal URLs in the Printed Direct Marketing piece provide great new opportunities to deliver creative messages that are actionable

Cross-Media

How does it work?

Interact VIP Landing Pages allow you to Interact with Customers and Prospects, Share Information, Gathering Feedback and Learning Beneficial Insight.

Welcome Customers and Prospects toWelcome Customers and Prospects to

On-line InteractionOn-line Interaction

Landing Pages Integrate and Expand theLanding Pages Integrate and Expand the

Direct Mail Marketing Message and OfferDirect Mail Marketing Message and Offer

Capture Valuable feedback to provide Relevant Capture Valuable feedback to provide Relevant

information for future Direct Marketing Opportunitiesinformation for future Direct Marketing Opportunities

Cross-Media

How does it work?

Track & React Respond to Qualified leads in

Real Time. Reply with Relative Information Learned thereby Creating closer Relationships with Customers and Acquiring New ones.

John Smith just responded

Steve Salesperson,

John Smith just responded to your

campaign.

Contact information:

John Smith 123 Any street, USA (555)547-1234

Survey Results: May I call you to discuss? Yes

Track & Manage Qualified Leads in Real Track & Manage Qualified Leads in Real

Time Delivered to Email or PDATime Delivered to Email or PDA

Review & Produce Comprehensive, Review & Produce Comprehensive,

Actionable ReportsActionable Reports

Dashboard gives you Immediate Insight into Dashboard gives you Immediate Insight into

Campaigns EffectivenessCampaigns Effectiveness

Profile, Segment and Obtain Key Qualifying Profile, Segment and Obtain Key Qualifying

InformationInformation

Cross-Media

Typical Workflow

Database

Sales & Marketing

Drives Recipient to PURL Landing pages

Triggered Alert toSales & Marketing

Direct Marketing Campaign

TriggeredCustomized Marketing

Direct Sales Call

Triggered Automated reply from system Recipient Interaction

Campaign Database

Captures Response

Programmed Triggers

Cross-Media Summary

Changing landscape, we live in a Cross‐Media world and

people prefer to respond on-line

Integrates multiple media outlets integrating PURLs to combine

the power of Print, E-mail and the Web

Coordination within channels is more effective and delivers

a more consistent message

Campaign dashboard captures visits and interaction in real time

Reporting Data closes the loop for true Database Marketing.

Cross-Media