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M³ Cross Marketing™ is a powerful online and offline service that combines SEO‐enriched content with strategic online news media outreach that results in accelerating marketing and fundraising campaigns, and amplifying SEO, web traffic, new leads, brand position, social media, and marketing messaging.
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The Power of Messaging, Marketing and Media
CASE STUDIES:United Negro College Fund (Non-Profit)
Allergy & Asthma Care Centers (Commercial)
1Privileged and confidential.
• 81 percent of Americans are news consumers
• 76 percent of Americans get their news online
• 5 Billion visits to Google News per month
Why M3 Cross Marketing™ ?
Online News Coverage Matters
2Production Solutions ©2012
Privileged and Confidential. Not for Distribution.
3Production Solutions ©2012
Privileged and Confidential. Not for Distribution.
* Content Marketing Institute Annual Report. June 2012
Why M3 Cross Marketing™ ?
Content Marketing is King
60% of marketers will increase their spend on Content Marketing in the next 12 months. Only 3% will reduce spending.*
Marketers use Content Marketing for :
•Web Traffic & SEO•Lead Generation•Customer Conversations *
4
Media
M³ Cross Marketing™ Powered by Production Solutions
Messaging
Media Marketing
M³
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
M³ Cross Marketing™ is a content marketing and news media tool that drives strategic messaging.
It accelerates marketing and fundraising campaigns, and amplifies SEO, web traffic, new leads, brand position, social media, and marketing messaging.
CEOs and Chief Brand Officers: to build and strengthen corporate identity and reputation (brand/reputation management)
Fundraising Professionals: to amplify fundraising campaigns
MarComm Executives: to accelerate marketing campaigns and P.R. efforts
Corporate Fundraising Professionals: to cultivate and retain corporate sponsors, and/or enhance benefits of sponsorship
Event and Conference Executives: to put meat on the bones of invitations and compel more and new people to attend their events
Legislative Affairs Executives: to position legislative issues publicly
Membership Executives: to increase retention and acquire new members
Who Uses M3 Cross Marketing™?
5
ACCELERATE…AMPLIFY…PROPEL
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
CASE 1: United Negro College Fund
M³ Cross Marketing™ Case Study
Executed Q3 2011
Business Development (Fundraising) Arm of UNCF turned to M³ Cross Marketing™ to achieve the following:
– Increase web traffic to a specific fundraising campaign’s web site
– Increase donations to a specific fundraising campaign
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
Messaged Content
(4 Online News Articles)
Messaged Content
(4 Online News Articles)
Top page ranking on Google NewsTop page ranking on Google News
Top page ranking on GoogleTop page ranking on Google
GOOGLE NEWS DISTRIBUTION
GOOGLE NEWS DISTRIBUTION
Generates Google AlertsGenerates Google Alerts
PROPRIETARY MEDIA DATABASE
DISTRIBUTION
PROPRIETARY MEDIA DATABASE
DISTRIBUTION
200 largest Social Media sites200 largest Social Media sites
1,000 online (opt-in) journalists1,000 online (opt-in) journalists
150 mainstream news web sites150 mainstream news web sites
30+ National Bloggers30+ National Bloggers
CONTENT FOR CLIENT’S
DISTRIBUTION CHANNELS
CONTENT FOR CLIENT’S
DISTRIBUTION CHANNELS
Content for e-MarketingContent for e-Marketing
Content for Social Media ChannelsContent for Social Media Channels
Community Display / HandoutsCommunity Display / Handouts
Content for Client Blog Content for Client Blog
M3 Cross Marketing™: Strategically-Selected Program Components
Industry FB, Twitter, BLOGsIndustry FB, Twitter, BLOGs
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
M3 Cross Marketing™: Online Media Coverage (Dec 1-22, 2011)
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
4 Stories Picked up on 27,820 Web Sites
Content published on 200 Mainstream Media Web Sites
M3 Cross Marketing™: Impact on Traffic
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
• 353% increase in Traffic(Dec 1-22, 2010 v. Dec 1-22, 2011)
to CESA (specified fundraising program)• YOY average 112%
M3 Cross Marketing™: Impact on Donations
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
• 473% increase in all donations (Dec 1-22, 2010 v. Dec 1-22, 2011*)
to CESA (specified fundraising program)• YOY average 116%
* N.B.: No other fundraising campaigns were being conducted 2 weeks before or after the articles were released
CASE 2: Allergy & Asthma Care Centers
M³ Cross Marketing™ Case Study
Executed Q1 2012
Corporate / reputational branding initiative. Turned to M³ Cross Marketing™ to:
– Secure online media coverage positioning physicians as national leaders
– Increase website traffic and gain exposure for their newly-launched Facebook, LinkedIn and Twitter
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
Messaged Content
(2 Online News Articles)
Messaged Content
(2 Online News Articles)
Top page ranking on Google NewsTop page ranking on Google News
Top page ranking on GoogleTop page ranking on Google
GOOGLE NEWS DISTRIBUTION
GOOGLE NEWS DISTRIBUTION
Generates Google AlertsGenerates Google Alerts
PROPRIETARY MEDIA DATABASE
DISTRIBUTION
PROPRIETARY MEDIA DATABASE
DISTRIBUTION
200 largest Social Media sites200 largest Social Media sites
1,000 online (opt-in) journalists1,000 online (opt-in) journalists
150 mainstream news web sites150 mainstream news web sites
30+ National Bloggers30+ National Bloggers
CONTENT FOR CLIENT’S
DISTRIBUTION CHANNELS
CONTENT FOR CLIENT’S
DISTRIBUTION CHANNELS
Content for e-MarketingContent for e-Marketing
Content for Social Media ChannelsContent for Social Media Channels
Community Display / HandoutsCommunity Display / Handouts
Content for Client Blog Content for Client Blog
Industry FB, Twitter, BLOGsIndustry FB, Twitter, BLOGs
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
M3 Cross Marketing™: Strategically-Selected Program Components
M3 Cross Marketing™: Allergy And Asthma Care Centers
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
#1 News Article (out of 433) on “Food Allergy”
Company website pick up
Industry blogger pick up
Industry non-profit Social Media pick up
Within 48 hours of the first news article release, AACC gained 171 new “Likes” on their brand-new Facebook Page
M3 Cross Marketing™: Allergy And Asthma Care Centers
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
352% increase in Website Visits
Thank YouSusan Greco MarcheseDirector of Marketing and Business Development
[email protected]: 703-734-4562M: 202-256-8986
www.productionsolutions.comwww.M3CrossMarketing.com
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
WEBINAR:THE SEO VALUE OF BEING IN THE NEWS ONLINE• Tuesday, June 26 at 11:30 am – 12:15pm ET• Thursday, July 19 at 8:00 am – 8:45am ET• Wednesday, September 12 at 8:00am – 8:45am ETREGISTER AT: www.M3CrossMarketing.com
FOLLOW BRIDGE CONFERENCEPROGRESS LIVE:SIGN UP AT: www.M3CrossMarketing.com
Production Solutions ©2012 Privileged and Confidential. Not for Distribution.
