CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE COUNTRY

University of Zagreb Faculty of Geodesy

Department of Cartography

Zagreb, CroatiaRobert Župan

10th Annual International Conference on Tourism9-12 June 2014, Athens, Greece

Athens Institute for Education and Research

THE ADRIATIC COAST

— "Heaven on Earth" — preserved ecological corner of the modern world

— http://www.adriatic-navigator.com/

Geographical Position And Location

Natural And Geographical Features

Croatia is situated on the cross–roads between Central Europe and the Mediterranean

— 1185 islands — coastline of 4,058 km — mainland coast of 1777 km

783 km

— largest island are Krk and Cres

Relief

— a considerable part of Croatia lies at an altitude of over 500 m, but there are no mountains higher than 2000 m

Rivers

— Sava— Drava— Danube— Mirna— Rasa— Zrmanja— Krka

— Vrana— Plitvice— Red and Blue— Prokljan— Peruca

and Lakes

Culture And Religion — belonging to the Middle–European and Mediterranean cultural and civilisation circle and tradition — Porec, Rovinj, Pula, Zadar, Sibenik, Hvar, Korcula and Ston, with Split (Diocletian's Palace) and Dubrovnik representing a part of the world cultural heritage under UNESCO protection

— Croats are overwhelmingly Roman Catholic

CROATIAN TOURISM TODAY• Attractions• Tourist infrastructure• The existing accommodation infrastructure• General infrastructure and availability• Products• Human Resources• Demand• Effects• Analysis of the competitive position• Key issues and limitations of Croatian tourism

CROATIAN TOURISM POLICY TO 2020.• Document by Croatian Government (in April 2013)• Vision – Croatia is a tourist destination, creating new jobs,

sustainable management, fostering a culture of quality and customer care, hospitality, security and uniqueness of authentic content and experience becomes recognizable oi competitive destination in the international tourism market.

• Mission - Croatian Ministry of Tourism creates preconditions for competitiveness total Croatian tourism sector develop a comprehensive and high-quality tourism Deals on the principles of sustainability and efficient market promotion Croatian tourism, and therefore the Croatian entirely.

http://www.mint.hr/UserDocsImages/130426-Strategija-turizam-2020.pdf

DOMINANT PRODUCTS• Sun and sea• Marine tourism (yachting / cruising)• Business tourism• Cultural tourism

THE OPPORTUNITIES FOR DEVELOPMENT OF

• cultural heritage• eight national parks• islands• museums• exhibitions and concerts• theatres• cycling• horseback riding• nautics• climbing

• diving• sport fishing• rafting• speleology• naturism• whitewater kayaking• adventure racing• canoeing• flying

Source: Evaluation of the Tourism Institute on the basis of research results Consumption of Foreign Tourists in Croatia and Tourist Activitythe local population, Croatian National Bank, Central Bureau of Statistics and the Tourism Institute.

CRITICS• Too focused on the legal and regulatory affairs harmonization with other

sectors• The policy does not need to replace the term strategies (the way to fulfill the

tasks which it sets national policy, and its goals, and they can not replace their contents, and can not be confused with policy strategy.)

• It is not clear how long the task of the state is going, and where it ends and begins the task of each economic entity

• Elaboration of tourism policy is often given to foreigners or foreign companies to develop

• Basically we translate documents from around the world where it is mentioned some themes like elite tourism or sustainable tourism, etc. depending on what the current or daily politics.

http://www.staro.rifin.com/root/tekstovi/casopis_pdf/ek_ec_389.pdf

CROATIAN TOURISM POLICY AS A SOURCE COUNTRY

WHAT CROATIAN TOURIST AGENCIES OFFERS

• Mediteranian Crusing• European countries• Short School travels• Congress tourism

• Most offten offers outside Europe are for:• Tunisia, Turkey, Egypt and Cyprus

CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE COUNTRY

University of Zagreb Faculty of Geodesy

Department of Cartography

Zagreb, CroatiaRobert Župan

10th Annual International Conference on Tourism9-12 June 2014, Athens, Greece

Roundtable

Athens Institute for Education and Research

Thank you for your attention!Questions?