Source: Criteo, 2013-2014.In order to build this analysis, Criteo analyzed millions of online

transactions from close to 500 US retailers over desktop, smartphones and tablets in 2013 and 2014.

20 days to make your season bright

Health& Beauty

Its a mobile Christmas for

Fashion & Luxury

Different screens keep different hours

Eat turkey, buy big

Get your cookies baking in the crucial pre-shopping season

22%

Raise your CPC to stay onthe top of the game

On Thanksgiving

$147

On Christmas day

$126

Avg. between Nov. 15 - Dec. 31

$120

Hot season tip

Mobile will shinethis year

and bigger screens will generate big sales.

Flowers& Gifts

SportingGoods

27%

48%

Sales +70%in one

single day

Dec 20-26, sales fall 44%vs prev. week

When you think mobile, don't forget tablets

Peak times by device

Mobile

Tablets/Phablets

Fashion &Luxury

Toys &Gadgets

Computing/High Tech Retailers

Mass Merchant

Retailaverage

Share of mobile sales vs. retailaverage

Smartphones8am-10am

Tablets3pm-5pm

Desktop9am-5pm

Average shopping cart value (USD)

Projected share of retail sales on non-desktop devices during the 2014 Holiday season

2014

during the shopping season

Avg. CPC increase

From Nov. 28 to Dec. 19