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CRASH COURSE ON CREATIVITY
Assignment #2: Paying attention
Red logo inscriptionscommunicated “pop” and
“trendy”
White logo inscriptionscommunicated “elegance” and
“dash”
The open doors were more welcoming and luring than the
closed ones
The “sparse” interior made me feel less comfortable and
communicated that clothes inside are very expensive
The “cluttered” interior made me spend 5 times more time inside the store than the “sparse” one
All stores either had white or gray floor tiles
Stores had two distinctive smells:1) Perfume
2) The smell of “new”
All stores played music,pop music in general
Security was only visible in stores that had security
Most stores has placed clothes on sale in the frontal part of the
store
The most exposed product for impulsive purchasing were socks
Belts were at least accessible item in each store
Most shop assistants did not greet any customer perhaps
because people were primarily browsing
The end…