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Stephanie Soto . VL-Creativity . assignment 2 . Tina Seelig WHOLE FOODS MARKET, NEW YORK, NY For the most part branding was consist along with their checking-out system. Throughout all stores there was dim lighting and their black, white & green color scheme definitely added to their "natural & fresh" motto. People who shopped here ranged from their early 20's to 50's and came here are on a mission; you could tell they usually shop here. something just in NYC - culture? adding to physical structure - appearance - shape Social - political - technical - physical Forces Thoughts

VentureLab Creativity Assignment 2

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Page 1: VentureLab Creativity Assignment 2

Stephanie Soto . VL-Creativity . assignment 2 . Tina Seelig

WHOLE FOODS MARKET, NEW YORK, NYFor the most part branding was consist along with their checking-out system. Throughout all stores there was dim lighting and their black, white & green color scheme definitely added to their "natural & fresh" motto. People who shopped here ranged from their early 20's to 50's and came here are on a mission; you could tell they usually shop here.

something just in NYC - culture?

adding to physical structure - appearance - shape

Social - political - technical - physical Forces

Thoughts

Page 2: VentureLab Creativity Assignment 2

Whole Foods Market Checkout System

Subject Matter:

Three different locations:

Union Square 10003

Bowery 10002

Chelsea 10001

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Their checking out system:

appearance in regards to their systems

Picking the shortest laneSeparated by the amount of groceries you haveLines of 11 Items or More 10 Items or Less

Goal of this script is to disperse traffic of checking out Fast & Efficient Lines

something just in NYC - culture?

adding to physical structure - appearance - shapeSocial - political - technical - physical Forces

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The Logic behind their checkout system

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Logic Cont’d

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store1:

observationS: upstairs downstairs enter south exit North 11+ (4) 10- (6) big busy

Union Square 10003

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observations: upstairs enter south exit north diff exits 10- (3) E 11+ (3) W spacious CALM

store 2:

Bowery 10002

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store 3:

Chelsea 10001

observationS: 1 floor small enter West exit east “commuter” 6+ (3) 5- (1)

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DISCOvERIES & INSIGHTS

how society and cultures of a city shape a food market

it caters to people of NYC because of its line-system

this system in comparison to others across other cities and regions, e.g. in Paramus, NJ they use “regular” checkout lines

Different structures across different neighborhoods in NYC

the effect on the structure of lines is due to the limited space in NYC

you are only able to find the store at popular locations