Database Design and Implementation (67-304)

Creative Regional StrategiesFebruary 14, 20101

A recent survey of college graduates found that 3 of 4 ranked location as more important than availability of a job when selecting a place to live.2Who Works in Creative Class?Creative Class: TAPE

T = Technology and R&D InnovationA = Arts and CultureP = Professional and ManagerialE = Educating and Training3Why Occupations?Among all people who either work in the IT industry or work in an IT occupation (or both):50.2% work in an IT occupation but not in the IT industry25.7% work in the IT industry but aren't in an IT occupationOnly 24.1% work in an IT occupation in the IT industryIT IndustryIT Occupations4

The Rise of the Creative Class

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The Rise of the Creative Class

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Share of creativity-oriented jobs is increasing7What is the Creative Class ?What You Do (Job Occupation) vs. Where You Work (Industry)

10 Year Job Growth EstimateWorking Class10%Service Class 14%Creative Class 20%

8U.S. Creative EconomyKnowledgeServiceWorkingWorkers (Talent)40,379,52059,769,27031,949,350% of Workforce30.5%45.1%24.1%% of Wages48.8%30.4%20.6%99U.S. Creative Class30 (% of the workforce)40 (million people)50 (% of the wages)70 (% of the discretionary income)10Who are the 40,000,000?OccupationsWorkersSalary ($B)TComputer and mathematical3,076,200213.0Architecture and engineering2,430,250160.9Life, physical, and social science 1,231,07073.4Healthcare practitioners and technical6,713,780416.5AArts, design, entertainment, and media1,727,38079.6PManagement5,892,900541.7Business and financial operations5,826,140349.6Legal976,74083.4Sales and related occupations4,298,620147.7EEducation, training, and library occupations8,206,440371.9Total40,379,5202,437.71111U.S. Creative GrowthOccupationsGrowth (2004-2014)New Jobs(000; by 2014)TComputer and mathematical30.7%1,389Architecture and engineering17.1%876Life, physical, and social science 16.4%531Healthcare practitioners and technical25.8%3,047AArts, design, entertainment, and media14.9%851PManagement11.3%2,757Business and financial operations19.1%2,163Legal15.9%336Sales and related occupations9.6%408EEducation, training, and library occupations20.0%3,5581212Workforce Structure - ClassesServiceCreativeWorkingCanada7,068,19546.2%4,317,12528.2%3,154,29020.6%Ontario2,700,56345.6%1,748,25829.5%1,239,06520.9%Toronto1,145,00045.3%840,71833.3%472,83518.7%13Employment Structure of the Labour Market, 200814Employment Structure of the Labour Market, 200815Employment Structure of the Labour Market, 200816

1717Creative jobs are more common in larger citiesEastern Ontario somewhat higher mainly due to OttawaCreative Ontario

1818Creative Jobs as a Percent of Total Employment

1919Service Class Jobs as a Percent of Total Employment

2020Working Class Jobs as a Percent of Total Employment

2121Agricultural Jobs as a Percent of Total Employment

2222City Size & the Creative Class23

23Service OccupationsOccupationCanadaOntarioTorontoB5 Clerical occupations21.90%22.92%26.01%G9 Sales and service occupations, n.e.c.17.38%16.99%14.75%G2 Retail salespersons and sales clerks9.74%10.08%10.21%A2 Managers in retail trade, food and accommodation services6.35%6.34%6.03%E2 Paralegals, social services workers and occupations in education and religion, n.e.c.4.98%4.66%4.51%B3 Administrative and regulatory occupations4.73%5.12%5.62%G1 Wholesale, technical, insurance, real estate sales specialists, and retail, wholesale and grain buyers4.71%5.13%6.31%G3 Cashiers4.34%4.20%3.87%G6 Occupations in protective services3.70%3.60%2.77%G5 Occupations in food and beverage service3.59%3.20%2.79%G8 Child care and home support workers3.47%3.23%3.12%D3 Assisting occupations in support of health services3.46%3.13%2.38%A3 Other managers, n.e.c.3.43%3.61%3.94%G4 Chefs and cooks3.30%2.80%2.59%G7 Occupations in travel and accommodation, including attendants in recreation and sport1.92%1.82%1.82%G0 Sales and service supervisors1.76%1.82%1.70%B4 Clerical supervisors1.24%1.34%1.58%24Service Occupations Average Wage (full-time)OccupationCanadaOntarioTorontoG5 Occupations in food and beverage service$ 18,761 17,995 19,816 G3 Cashiers 20,140 21,123 22,231 G8 Child care and home support workers 23,522 24,667 24,173 G4 Chefs and cooks 24,284 25,291 26,383 G9 Sales and service occupations, n.e.c. 26,160 27,915 28,994 D3 Assisting occupations in support of health services 30,909 33,006 35,284 E2 Paralegals, social services workers and occupations in education and religion, n.e.c. 31,723 34,573 36,811 G0 Sales and service supervisors 33,766 35,184 37,645 G7 Occupations in travel and accommodation, including attendants in recreation and sport 34,618 36,812 37,627 G2 Retail salespersons and sales clerks 34,959 38,365 41,287 B5 Clerical occupations 37,313 39,172 40,017 A2 Managers in retail trade, food and accommodation services 44,186 47,228 51,931 B4 Clerical supervisors 49,425 51,304 52,700 B3 Administrative and regulatory occupations 50,612 52,650 56,589 G6 Occupations in protective services 55,697 58,431 54,425 G1 Wholesale, technical, insurance, real estate sales specialists, and retail, wholesale and grain buyers 59,004 62,930 66,015 A3 Other managers, n.e.c. 81,331 88,495 101,177 25Service Class Hours Worked (Ontario)26Workforce Structure Part-Time WorkforceServiceCreativeWorkingCanada1,750,42524.8%590,97013.7%245,7107.8%Ontario677,75025.1%226,55013.0%95,6157.7%Toronto259,19822.6%98,90311.8%34,7257.3%27Workforce Structure Age BreakdownCanadaOntarioToronto% Workforce%Service% Workforce% Service% Workforce% Service15-2415.8%22.0%15.7%22.5%14.0%20.7%25-6581.6%75.7%81.7%75.0%83.5%76.8%Over 652.6%2.3%2.6%2.5%2.5%2.5%28Ratio: Service Class Industry Share to Regional Industry Share (Ontario)29Service Share Visible Minorities/Immigrants(vs. overall regional share)Visible MinoritiesImmigrantsCanada16.1% (15.0%)20.8% (21.2%)Ontario21.9% (21.4%)29.3% (30.5%)Toronto41.3% (40.3%)50.0% (50.9%)30Service Class EducationShare BA & AboveRatio SC to WorkforceCanada13.1%0.46Ontario15.4%0.47Toronto21.2%0.4931Service Class EducationCanadaOntario% NoCert16.4%15.6%% HighSch33.3%34.3%% Apprentice10.5%6.9%% Coll CEGEP22.0%23.5%% Univ Below BA4.6%4.3%% BA9.9%11.3%% Masters3.1%4.0%% PhD0.2%0.2%32Employment Structure of the Labour Market, 200833Employment Structure of the Labour Market, 200834Employment Structure of the Labour Market, 200835Upstate New York36Upstate New York Super-Region

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38Talent Measures

39Talent Benchmarks

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44Future Talent

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46Regional Brain Drain

47Brain Drain/Gain

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49Creative Workforce

50Creative Workforce

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53Major Occupational Clusters

54National Growth

55Occupation Clusters by Growth

56Occupational Cluster Strengths

57Occupation Clusters

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59Source: U.S. Bureau of Labor Statistics, U.S. Bureau of the Census.Percentage of the employed population in the region in occupations in the following categories:Computer and mathematical occupationsArchitecture and engineering occupationsLife, physical and social science occupationsEducation, training and library occupationsArts, design, entertainment, and media occupationsMSA-level data is directly calculated. County-level data is estimated based on industry and occupation employment data from the Census. (R2 of estimation equation is above 0.98.) Estimates generated from 2000 Census data. MSA data is from 2001 data.% Super Creative60Source: U.S. Bureau of Labor Statistics, U.S. Bureau of the Census.Percentage of the employed population in the region in the Super Creative occupations (see above) and occupations in the following categories:Management occupationsBusiness and financial operations occupationsLegal occupationsHealthcare practitioners and technical occupations (does not include healthcare support)High-end sales and sales managementMSA level data is directly calculated. County level data is estimated based on industry and occupation employment data from the Census. (R2 of estimation equation is above 0.98.) Estimates generated from 2000 Census data. MSA data is from 2001 data.% Creative61Source: U.S. Bureau of the Census.Percentage of the population age 25 and above in the region that has a bachelor's degree or above. Based on data from the 2000 census.Talent Index62Source: U.S. Bureau of the Census and proprietary data and calculations.Percentage of the workforce, age 25 and above, with at least a bachelors degree divided by the percentage of the population age 20 to 34 currently attending college. A value of 1.0 shows that the two percentages are equal the region is retaining the college educated at the same rate at which it is educating them. A value greater than 1.0 is given to a region that not only keeps its own college graduates but also attracts them from other regions. A value less than 1.0 is given to a region that is keeping and attracting a lower percentage of the college educated than it is creating the region is exporting its newly generated talent to other regions.Brain Drain/Gain Index63Toronto64

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69Ontario WagesCreative ClassWorking ClassService ClassAverage$64,174$40,792$37,65370