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Our region, the greater Iowa City/Cedar Rapids area, is a place that supports innovation, collaboration, imagination and making new ideas happen. This presentation outlines six strategies we will take as a seven county area in 2013 to continue to identify, connect and shine a light on the thousands of people in our region who live these ideals every day. Together, we'll strengthen our communities and celebrate our success, letting it be known far and wide that we are proud of this place we call home, our brilliant neighbors all around us, and the huge opportunities that present themselves here all the time.
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PLAN FOR 2013
• Empower use of the logo
• Tour the region
• Host events
• Promote all innovation-related events
• Collect + share our region’s innovation stories
• Produce Creative Week
EMPOWER LOGO USEmake it easy for those who are ready to use the logo and brand materials
EASY TO USE LOGO + MEDIA
• Logo files, guidelines and use examples online at creativecorridor.co/logo + shared photos available at flickr.com/photos/creativecor
• Consultations and creative brainstorming for logo incorporation available (email [email protected])
• Revamped brand presentation for speakers bureau (coming very soon)
• Stickers and window clings (coming soon)
• Traveling table display for events around the region (coming soon)
TOUR THE REGIONconnect to every corner of the region andengage with each interested community
VISIT EACH COMMUNITY• Go on location to visit all interested
partners, cities and affinity communities in the region
• Connect with the people and projects that are pushing new ideas forward
• Create and distribute photos, video and blog posts about the places and people we meet
• Present and discuss the branding initiative past + future whenever requested
• Invite everyone to participate in the project and leverage the brand for their efforts, and work to connect them with others in the region with similar interests
TOUR DATES (SO FAR)
When should we visit your community?
email [email protected] to schedule a visit
HOST EVENTSconvene regular gatherings with key stakeholders
to co-create brand initiatives
COLLABORATION EVENTS• Events highlighting the brand ideals in
action • A launch celebration + bi-annual
update events with brand sponsors, advisers and partners
• Quarterly all-inclusive Creative Collaborative events to connect the region’s marketing, media and event professionals and co-create resources and events with them.
FIRST EVENT
• December 2012: First gathering of the Creative Collaborative
• Focus will be on building a shared regional calendar for 2013
Would your favorite
marketing, media + event pros like
to attend?email [email protected] to learn more
details as they become available
PROMOTE EVENTSpromote all events in the region that teach or exhibit innovation, collaboration + making new ideas happen
CALENDAR + NEWSLETTER
• Set up a basic shared online regional calendar to gather all events in the region in one place
• Curate a calendar of innovation + collaboration specific events on CreativeCorridor.co
• Distribute a newsletter featuring top innovation events each week
COLLECT + SHARE STORIESproduce memorable + easy-to-share media packages for the region’s best examples of how we make new ideas happen
coolhunting.com
A STORY ENGINE• Further develop the website to
house our region’s inventory of examples of innovation + collaboration
• Build, promote and invite contributions to the inventory
• Select the best examples and create locally-produced professional media packages for each of them
• Distribute the packages widely and make each story easy to share
North Star provided the creative sample above with their recommendation of a very similar strategy. They called it the DNA Project, and suggested it be the top priority for the brand’s first year. We agree, and will implement it with a few adjustments to the name and look/feel.
PRODUCE CREATIVE WEEKcoordinate a 7-day region-wide celebration of our innovation
success stories and the people that created them
omahacreativeweek.com/
1 WEEK. 40+ EVENTS. 1000’S OF CONNECTIONS
• Coming Fall 2013• A week to showcase our region’s
creative success • Events of all sizes, variety and
formality will happen in every part of the region with special publications, promotions and media coverage throughout the week
• Everyone from every sector and community in the region is invited to produce their own activities as part of the week
PROJECT OBJECTIVES
North Star’s list:• Create a brand PowerPoint or video• Develop brand stationary and business
supplies• Involvement from the private sector• An innovation imperative within the region• Create a sense of place• Foster a sense of regionalism• Engage the brand in economic development• Engage community imagination with
premium branded items• Create a media plan
Plus a few more of our own:• Engage the creative community and
strengthen it in the region• Improve the innovation narrative for the
region• Foster more collaboration across
organizations and geographical areas of the region
• Strengthen connections across generations, organizations and industries
• Produce a big collaborative event for the region
What we’re going for with these strategies:
METRICSProduction: • Size of brand example inventory• Stories collected and distributed by our team• Events hosted• Events promoted
Participation: • Story submission• Web analytics• Newsletter subscribers, opens and click-
throughs• Event attendance
Reach• Logos sightings• Stories shared• Media mentions (national and regional)
Long Term Metrics• We recommend revisiting and tracking
North Star’s qualitative and quantitative metrics every 3-5 years.
• We would welcome partners who would like to help us establish and track metrics for our region’s creative economy and collaborative capacity.
RECAP: WAYS TO ENGAGEJoin in to make these ideas huge + successful: • Use the logo and encourage your partners to do the same (creativecorridor.co/logo)• Meet with us to brainstorm creative ways to leverage the brand for your needs
(email [email protected])• Share your photos + videos of the region and your media + articles about making new
ideas happen for others to use in their materials (email them to [email protected])• Post a sticker or window cling when available (coming soon)• Subscribe to the newsletter + attend lots of events (creativecorridor.co/events)• Sponsor the seed funding to launch this plan or production of a specific story or event
(email [email protected] to discuss details)• Encourage your marketing + event staff to join the Creative Collaborative
(email [email protected] to add them to the invitation list)• Share your stories of making new ideas happen (email [email protected])• Take us on a tour of your communities and connect us with your favorite examples of the brand ideals
(email [email protected] to schedule)• Go on tour with us to connect with other communities in the region• Produce a special event or promotion as part of Creative Week
(email [email protected] to talk ideas)
LET’S CO-CREATE!Always, often, and if ever in doubt, call or email us.
We look forward to working with you!
Amanda Styron, Community [email protected] + (319) 400-7782
Andy Stoll, Creative [email protected] + (424) 888-2434
