-
Creating Business Value G r e e n b o o k C o n f e r e n c e •
M a y 2 0 1 4
Andrew Leary | Global CEO, Ipsos Social Media Exchange (SMX)
Douwe Radamaker | Global CEO Ipsos MarketQuest www.IpsosSMX.com
@IpsosSMX
| I P S O S S M X |
Join the Conversation! @IpsosSMX #InnovationMRX #iiexna
http://www.IpsosSMX.com
-
Real people in real life….
| I P S O S S M X |
-
| I P S O S S M X |
-
Brand’s Communication Inspires the Projected Self
Brand’s products Fulfill the Real Self
Real Self and Projected Self
| I P S O S S M X |
Projected Self
Real Self
Join the Conversation! @IpsosSMX #InnovationMRX #llexna
-
People First All decisions are made with fundamental consumer
needs at the heart Precise Granularity of description opens up
those needs not yet identified Universal Comparison possible across
markets
| C E N S Y D I A M |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| T H E C E N S Y D I A M F R A M E W O R K |
Social Dimension
P
erso
nal
Dim
ensi
on
Vitality
Power
Recognition Security
Belonging
Conviviality
Control
Enjoyment
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| T H E C E N S Y D I A M F R A M E W O R K |
Censydiam: Connect brands with deeper human motivations – you
will accelerate growth.
-
How Does the Censydiam Framework Apply to Social Data?
| I P S O S S M X |
-
People don’t share facts, they share emotions
| I P S O S S M X |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| C E N S Y D I A M * S O C I A L |
Data lives in silos
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| C E N S Y D I A M * S O C I A L |
Sentiment & Volume
-
Reports are not actionable
| C E N S Y D I A M * S O C I A L |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
Better, Faster, Cheaper
| B U S I N E S S V A L U E A T S C A L E |
-
Our Solution
Cultural Integration
Unstructured Data Unfamiliar Formats
Cognitive Psychology and
Linguistics Frameworks
| C E N S Y D I A M * S O C I A L |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
Let’s Look at a Case Study
-
In 2011 Asics changed their creative strategy
Based upon a survey driven Censydiam study
| T H E C E N S Y D I A M F R A M E W O R K |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| T H E C E N S Y D I A M F R A M E W O R K |
Unlimited Competitors
Passionate Players
Social Exercisers
Healthy Relaxers Skilled Experts
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| I S P S O S S M X |
Before the study:
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| I S P S O S S M X |
After the study:
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
| I P S O S S M X |
Source:
http://corp.asics.com/en/investor_relations/stock_information
Asics Corporation Tokyo Stock Exchange:
2,321 (+0.61%)
2010 2011 2012 2013 2014
3000
2000
1000
0
CENSYDIAM STUDY
NEW AD CAMPAIGN
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
In 2014, Censydiam is delivering again
this time with social data driving the framework
| T H E C E N S Y D I A M F R A M E W O R K |
Join the Conversation! @IpsosSMX #InnovationMRX #iiexna
-
| T H E C E N S Y D I A M F R A M E W O R K |
2011 2014
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
Coded 250,000 mentions in hours Validated by human experts
with
90% agreement*
| C E N S Y D I A M * S O C I A L |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
Imagine
| T H E C E N S Y D I A M F R A M E W O R K |
Join the Conversation! @IpsosSMX #InnovationMRX #liiexna
-
THANK YOU
Andrew Leary | Global CEO, Ipsos Social Media Exchange (SMX)
Douwe Radamaker | Global CEO Ipsos MarketQuest www.IpsosSMX.com
@IpsosSMX
http://www.IpsosSMX.com
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide
Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number
9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide
Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number
18Slide Number 19Slide Number 20Slide Number 21Slide Number 22Slide
Number 23Slide Number 24Slide Number 25
