CREATING AN EXPERIENCE

Using CET Designer interactively with your clients to create a powerful buying experience and that “wow” factor

CREATING AN EXPERIENCE

1. Fun With Nerds – Let’s Talk Geekspeak

2. The Six Rules of CEM3. Creating That “WOW”

Factor

CREATING AN EXPERIENCE

Fun With Nerds1. Unchain Yourself –

Moving to Mobile Solutions

2. We Have A Wonderful Parting Gift…

3. One Nation…Under the Net…

CREATING AN EXPERIENCE

Unchain Yourself – Moving to Mobile Solutions

1. The Heritage Model – Sales + Design = Happy Client

2. Milk…Bread…Eggs…GeForce 9800…

CREATING AN EXPERIENCE

We Have A Wonderful Parting Gift…1. Brand Yourself (digital

business cards/USB keys)2. Portfolios

CREATING AN EXPERIENCE

One Nation…Under the Net…

1. Social Media Is Here To Stay

2. Create Your Customer’s Presence

CREATING AN EXPERIENCE

The Six Rules of CEM• Attentiveness• Recognition• Personalization• Consideration• Appreciation• Humour/Delight

CREATING AN EXPERIENCE

Attentiveness:• Become a detective• Create advance

resources• Insert visual clues

CREATING AN EXPERIENCE

Recognition:• Populating 2D floor plans• Walk and Talk Fly-thrus

CREATING AN EXPERIENCE

Personalization:• Know Your Audience• Preparing for Face-To-

Face Meetings (using custom backdrops and user templates)

CREATING AN EXPERIENCE

Consideration:• Think in advance for your

client• CET to CAD conversions• AVI files and renders –

make things as easy as possible

CREATING AN EXPERIENCE

Appreciation:• Leave a reason to follow-

up (USB keys/samples portfolio/AVI files)

• Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET

• Manage their expectations

CREATING AN EXPERIENCE

Humour:• Leave a reason to follow-

up (USB keys/samples portfolio/AVI files)

• Use the BoM/Quote tool – set up templates with advance discounting and custom calculation views in CET

• Manage their expectations

CREATING AN EXPERIENCE

Creating The “WOW” Factor• Scout your location• Create

templates/standards before you meet

• Ensure the team is cohesive

• Consider their brand rather than your brand

• Pre-qualify your client

In Conclusion…• Minor details – more value

with them than without• Little details rationalize

greater expenditures• Detail choices are reflected

in street/online buzz• Attentiveness and

recognition, personalization and consideration cost nothing

CREATING AN EXPERIENCE