CREA.RE – CREATIVE REGIONSCRAZY TOWN – HOW TO TRANSFER ENTHUSIASM, PATHOLOGICAL

OPTIMISM AND PASSION AND MAINSTREAM IT

GHENT 26.11.2012 , RAIJA PARTANEN

Two CREA.RE publications to assist partners for identification, transfer and mainstreaming of good practises (and policies):

Measuring Economic Impact of CCIs Policies: How to Justify Investment in Cultural and Creative Assets KEA European Affairs

http://www.crea-re.eu/wp-content/uploads/2012/05/Measuring-economic-impact-of-CCIs-policies_final_CREARE.pdf

Mainstreaming Model - An Ideal-typical Model for the Cultural and Creative Industries. Project-Transfer and CCI mainstreaming Marecon, on behalf of Cultural department – Regional government Authority Upper Austria (LP)

http://www.crea-re.eu/wp-content/uploads/2012/07/MAINSTREAMING-MODEL-EN.pdf

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So far 15 good practises identified, still four months to go…

Arts on Building Sites Upper Austria

Open studio days Upper Austria

CREATIVE REGION – LINZ & UPPER AUSTRIA Gmbh Upper Austria

Art Pharmacy Central Finland

Art and Culture Companions Central Finland

LINKO - continuing education for creatives Central Finland

Crazy Town Central Finland

CCI development in rural areas: The stakeholder process in Lüchow-Dannenberg Lüchow-Dannenberg, Germany

Green Workshop Wendland Lüchow-Dannenberg, Germany

KiBela - Space for Art Maribor, Slovenia

Miha Pogacnik – solving business problems with art Maribor, Slovenia

Urban Ribera Project Cordoba, Spain

Flanders Creative Industries Platform East Flanders, Belgium

Gent Big in Creativity East Flanders, Belgium

I-POD and I-Creative Mobility Projects East Flanders, Belgium

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Transfer in process:

• LINKO - continuing education for creatives Central Finland -> Maribor (completed)

• Crazy Town Central Finland -> Maribor, Upper Austria

• Green Workshop Wendland Lüchow-Danneneberg, Germany -> East Flanders, Central Finland

• (Miha Pogacnik – solving business problems with art Maribor, Slovenia -> Finland

Arts in Business – Opening hearts and minds event 3.12.2012 at 10–13 Helsinki Music Centre)

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What is Crazy Town?

• Business and innovation community for small KIBS companies and

entrepreneurs

• The oldest entrepreneur community in Finland

• Privately funded – but customers mainly from public sector, e.g. HEIs and other institutions dealing with regional development

• It’s for entrepreneurs who want to:

... use the network as one of their main marketing tool

... develop their business together with other entrepreneurs

... get good working environment in reasonable price

... get energy from other people

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Crazy Town Capital(s)

• Human capital: experience, education, skills, knowledge, ideas

• Social capital: relationships, network of contacts, friends

• Positive psychological capital: confidence, hope, optimism, resilience

… instead of traditional economic capital: financing, tangible assets (places, equipment, patents, data)

Crazy Town Ideology

• Culture instead of institution

• Peer-to-peer coaching

• Enthusiasm, pathological optimism, passion

• Shared values and visions

• Brain industrial entrepreneurs

• Dreaming

• Not doing alone

• Learning together, peer support

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Crazy Town Thinking

• Creativity

Energy Happiness

• Enriching community

Recognition Belonging

• TrustFeeling of safety

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Crazy Town tools for business & competence development

• CT Town meeting, 3 times / year (36 h intensive training & workshop * 3 = 108 h)

• CT Coffeebreak, once a week, 1 hour (40 h)

• Other open forums, (20h)

• Development discussion, 12 h / year.

• Working and learning together, project teams may include people from 2-5 companies

• CT web, blog, twitter, intranet and discussion forum for CT members

= members get 180 h/year = 22,5 days/year of facilitated learning forums

+ unofficial peer-support and ideas on daily basis

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How to transfer enthusiasm, pathological optimism and passion?

- full-day workshop at Crazy Town for CREA.RE partners

- participants from Upper Austria (CREATIVE REGION LINZ & UPPER AUSTRIA) and Maribor (Maribor Development Agency)

- check-in for expectations

- detailed presentation of Crazy Town and its working methods

- discussions with individual Crazy Town companies

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After the workshop participating partners made

- detailed analysis of general expressions

- feasibility analysis (challenges, possibilities in own region)

- implementation plan for transfer

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Upper Austria:

Operator: CREATIVE REGION LINZ & UPPER AUSTRIA GMBH

- offices in a huge industrial complex (until 2009 Tobacco Factory)

- part of the former Tobacco Factory shall be converted into a Co-Working- and Office Space for creative businesses

- space shall be managed by CREATIVE REGION LINZ & UPPER AUSTRIA GMBH

- study visit to Crazy Town brought invaluable data on how to establish and run such a space

- from July 2013 onwards: CREATIVE REGION LINZ & UPPER AUSTRIA GMBH will again get in touch with Crazy Town to get assistance in questions of fine-tuning the establishment and marketing of the space

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Maribor:

• What to transfer?

The state of mind: cooperation, (financial) independence, trust

Business orientation: ”create the best place for ourselves to work at and to develop our business”

• By setting up a test group

MAKE IT WORK!

“Owning 100% of an idea that is not implemented into practice is less than owning 10% of an idea that produces revenue”

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Thank you!

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