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Class 8
Marketing para startups: todo lo que hay que saber
Today's Agenda
Speaker presentation : Hernn Millas / 45 mins
Q&A / 15 mins
Break / 10 mins
Groups presentationEduardo / 10 min
Jaime / 10 min
Renato Cortez / 10 min
Rodrigo Baesa (?) / 10 min
Entrepreneurs PresentationYoshi
Cale -Competition differentiation
Class Intro in Marketing
WorkgroupCompany positioning
Nail targets
Client typetarget the right user personas
Position Statement
Mission Statementhave your company objectives public aligned
Nail targets
Tradicional
Marketing Channels
SEO
Widgets
Newsletters
Partnerships
Affiliate
Events
Google Adwords
Focus groups
Surveys
Television
Print Ads
Social Media
Content creation
PR Stunts
1:1 meetings
They let peopleknow about yourproducts!
Inbound
SEO
Blog
Widgets
Newsletters
Social Media
Partnerships
PR Stunts
Content creation
Affiliate
1:1 meetings
Google Adwords
Surveys
Television
Radio
Print Ads
Outbound
Test Paid Marketing
Follow the sequence:PR Stunts - good for innovators
Harvest demand - easy and cheaptailored landing pages
Google Adwords
company directories
Create demand - difficult and expensivetradeshows, events, conferences
training webcasts
sponsorships
radio, tv, magazines
First care aboutthe low hanging fruit
Key market influences
Media?Big companies?Other customers?
Vendder: store owners ask other store ownersand seek help online on blogs about ecommerce tools
Earlyvangelists!
Metrics: AARRR
Be creative
Fortune cookies Half.com
Rename city Half.com ( Halfway to Half.com)Topeka, Kansas to Google, Kansas
Guinness's Bar Book by Guinnes Beer, Ireland
VirginAquaticar from London to Paris
#nerdbird / Twitter hashtag
Today's take away...
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With the Support of:
www.de-pe.com @depeteam
Antofagasta, Julio 7
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