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A Comprehensive Course on Online Marketing provided by Inception Business Services, a marketing consulting and services company. The presentation has details on the course offerings.
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IBS Marcom online
60 hours course
v
Inception business Services
K
Theory and Practice
Z Who is this course for?
t
Why online marketing?
(
What does this course cover?
b 8
5
$
a
>
[ K
S Let’s come & see
9
Marketing | Consulting | Outsourcing | Communication
PRESENTATION summary
BEGIN
end
TEAM IBS
K
I
Why online mktg?
( II
Who is this for?
t
V
What all is
covered
b VI
60 hours course
III v
Theory & practice
IV Z
Inception business services
K I
Marketing | Consulting | Outsourcing | Communication
Marketing Services
Started in 2011, we provide Marketing Consulting, Marketing Outsourcing and Marketing Communication Services to various clients.
Solve bandwidth issues
We help organisations by stepping into areas of thinking and execution. Most companies face resource bandwidth issues in these two areas.
All sizes of companies
We have worked with start ups, small and mid sized companies providing services from Brand Identity to day-to-day brand management Practitioners
On a daily basis we are engaging with companies and using the latest marketing tools and techniques that help companies best promote their products and services.
INCEPTION BUSINESS SERVICES Who we are and what we do
E
N
Q
]
Marketing | Consulting | Outsourcing | Communication
our services Our strength suite
Inbound marketing Brand collaterals
Brand Management Property Development Workshops / Training
4
Brand Identity Brand positioning
Marketing / Business plan
Training/Coaching
q
Social Media Management
Brand content
Customer Internal
Extensive research and content
2
marketing consulting outsourcing communication
Why online marketing?
( II
Marketing | Consulting | Outsourcing | Communication
New age marketing No business can ignore it!
internet
In the recent past, Internet has changed the way people interact,
communicate and market their
products/services
reality
Online and Social Media Marketing is not a fad. It is a reality that is
here to stay for a long time to
come.
customers
More than ever, customers are talking about
brands and brand experiences on
the online medium through SM, blogs, etc
businesses
It is inevitable for businesses to have a strong
online presence. How strong is
the only question.
( u w Ñ
60 hour course
v III
a
Marketing | Consulting | Outsourcing | Communication
Structure of the course
60 hours course
o constant
REVIEWS Feedback
30 hours
l
30 hours Class room
sessions
r
Conducted
by Practicing Marketers
Varied
concepts covered
DESGINED TO BE
Intensive and Interactive
Online assignments
Theory & practice
IV
Z
Marketing | Consulting | Outsourcing | Communication
How the course is delivered
Classroom sessions are taken on every topic. These involve lectures, demonstrations and also live work on the subject
being discussed.
Every classroom session is followed by an extensive
assignment involving practical application of the concept
studied. Eg: creating a website, an e-mail campaign,
etc.
At the end of the course there is Viva, written test and group
presentations for assessments, forming 50% of
the complete scores. The remaining 50% are taken from
the ongoing assignments.
2 1 3
Who is this course for?
t
9 V
Marketing | Consulting | Outsourcing | Communication
course streams What could be some of the key take aways
others
commerce
H Business studies
G Mass
comm
Marketing
Online Marketing
Applications
Communication Tools and Platforms
Marketing
Understanding Marketing Careers
Technology and Communication
Design and Graphics
Entrepreneurs Journalism
What does this course cover?
b
VI
Marketing | Consulting | Outsourcing | Communication
What’s inside marcom online
What’s so
special
two
Application of marketing concepts and tools to live situations, especially for the entry level.
Three
Complete working of social media marketing with respect to a product or service brand. Understanding the nuances of each platform.
one
Understanding the basics of marketing communication
four
Understand the various tools and technologies involved in the online marketing space.
five
Merging Online marketing with offline strategy to create the best mix for the product/service.
six
Understanding the marketing function in organisations. Knowing the careers available to pursue in marketing today. Ü
Hoping to begin our association soon!
YOU THANK
