Certificate Course in Digital Marketing/internet marketing

Understanding the practical aspects of digital marketing and getting to the know tools for

making effective digital marketing campaigns

About IAMAI

• Internet And Mobile Association of India (IAMAI) is the leading association of internet and mobile companies in India.

• It takes a leading role in the development of internet and mobile economy of India.

• IAMAI creates standards, conducts research and represents the industry to governments, investors and consumers.

A few members of IAMAI…

what does the course cover?• The course is a practical guide to use

digital marketing to effectively reach out to your internet audience while building your brand and generating sales.

• The course has been made with detailed inputs and feedback from current and former employees

of Facebook, Snapdeal.com, PearsonVUE, LinkedIn, inMobi, Paytm.Com,One97, HealthKart.com and more.

• The successful participants are ready to be employed in roles of marketing managers and associates where the role will include building and managing the digital marketing campaigns.

course dynamics

• 15 sessions of 2 hours each • Go through the sessions at your own pace in a duration of 6 months

and u can finish in 30hours also as earliest• Continuous Assessments to evaluate your progress • Get Certified by IAMAI at the end of the course • Get unlimited skype and online support

sessions overviewSession 1 – Digital Marketing Basics• Types of digital marketing – pull vs. push • Role in the advertising world • Comparison to other forms of marketing • The online marketing mix • International online marketing

Session 2 – Website Development, Design andContent• An introduction to the web • Website development plan • Designing a website – best practices • Tips for increasing sales on websites

sessions overviewSession 3 – Understanding Search Engines and Search Engine Optimization• Leaning how a search engine works • Learning how crawlers index the web pages and rank them • How Google works • Understanding SEO and techniques of SEO • On-page and off-page optimization • Measurement of SEO and its analysis for SEO effectiveness

Session 4 – Search Engine Marketing with Google Adwords• Online advertising on search engines • Understanding SEM and its importance • Working with Google Adwords • Setting up an Adword account, bidding and managing the budget • Techniques and tips for writing great ads • Making a landing page for a campaign • Measuring effectiveness of marketing campaigns

sessions overviewSession 5 – Importance of the Website AnalyticsFunction and Various Analytic Tools• Using analytics to better your web performance

• Understanding how to track your web performance with web analytics

• Working with Google Analytics

Session 6 – Banner/Display Advertising• Objectives of banner advertising • Making effective banner ads • Key metrics for measuring online advertising

sessions overviewSession 7 – E-mail Marketing• E-mail marketing and why it’s still popular • Permission marketing and spamming • Technical requirements for e-mail

marketing messages • Designing an effective e-mailer campaign • Integrating e-mail marketing with social media • Learning how to increase open and click-

through rates

Session 8 – Mobile Advertising• Types – MMS, SMS, video, automated

outbound dialers and applications • Understanding mobile advertising

beyond traditional means • Eco system of mobile advertisers and publishers • Best practices for mobile advertising

sessions overviewSession 9 – Understanding Social Media Marketing with Facebook• Creating Facebook pages • Best practices to create user engagement • Using the Facebook ad platform

• Creating ad-campaigns on Facebook and measuring their effectiveness

Session 10 – Understanding Social Media Marketing with Twitter

• Using Twitter for marketing and measuring its effectiveness

• Advertising on Twitter

sessions overviewSession 11 – Understanding Social Media Marketing with LinkedIn and YouTube• How to use the LinkedIn platform for recruitment • Advertising with LinkedIn • How to create a YouTube channel • Viral videos for YouTube • Optimising video content for YouTube

Session 12 – Understanding Various Social MediaPlatforms like Blogs and Forums• Using blogs, forums and discussion boards • Blog technologies and legal issues to consider

• Developing an audience – what to post and when to post

sessions overviewSession 13 – PR and Online Reputation Management

• Learning why word-of-mouth and PR is more powerful than ‘advertising’

• Online reputation management activities • Best practices to defend your reputation

Session 14 – Introduction to E-Commerce• Evolution and growth of e-commerce in India • Types of e-commerce and business models • e-payment systems

Session 15 – Digital marketing campaign• Creating the Ideal Digital Marketing Campaign Plan • Ethics of Running a campaign • Assigning budgets to various activities

industry relevant course contentdeveloped with help of industry professionals from…

* - courses have been reviewed by employees of companies whose logos are displayed. The companies are not liable or responsible for the accuracy for the material

target sector for employment

E-commerce companies, online businesses, large companies with online presence, ad agencies, digitalmarketing agencies …

– almost every company requires people to manage their online and digital world presence

– addressing the aspirational needs of the young Indian population that is spending time on internet and mobile platforms

– millions of jobs to be created every year

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